Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. The reason millions of people use these platforms is because they want to engage with PEOPLE. Lurkers turn the tables a bit on marketers. 640 Million on Facebook. Million users on YouTube. Here’s the answer. Probably not.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. You can purchase an audience fairly quickly and start marketing to the audience immediately. It takes interaction, committment and it takes the right platforms to do it. Creative Commons Photo by Daehyun Park. Guess what?

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. 2) For all the social media platforms you created an account for, find 1 interesting person or business a day to follow. Could be a competitor.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

FEBRUARY 8, 2011

The information about each platform is basic. The Freemium model is kind of interesting for Pro Bloggers: it allows registration (in exchange for free use of analytics) to be included in a list of influencial bloggers, making the blog information accessible to professional marketers using PostRank’s additional services (I imagine).

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

DECEMBER 21, 2012

” Actually, that’s not a strategy at all, that’s a platform that supports your tactics. Especially in social media, we often see the tail wagging the dog in this way. You’ll hear people say “Our strategy is Twitter or Pinterest or Facebook.”

Metrics 180

Metrics Social Media Sample Samples 180

Akamai Marketing

JULY 28, 2011

Number of Clicks on Links You can track the number of clicks you receive on particular links you share on a number of different platforms. According to Twitalyzer ). Analyze the links every 30-60-90 days and watch for consistencies for what is shared and commented on.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

NOVEMBER 10, 2011

If you are an existing business, your customers and clients are probably already using social platforms to talk about their experiences with you. Look into those platforms and start building relationships with people who are talking about you-its back to listen first, and then engage. Who is our online and social audience?

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

JULY 19, 2011

No matter what kind of marketing you do, you have to listen, engage, measure, repeat. Track what topics are hot on what platform and expand upon it in that platform. And whether your blog is like mine or a corporate blog, you can learn from the experience of a blog post with no excitement.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

DECEMBER 31, 2013

Social media platforms aren’t ripping off their investors or advertisers anymore than any other media company who places its value on subscribers. Social media eliminates the middle man and becomes the distribution point AND it provides the platform for two way conversation. Don’t sweat the small stuff, people.

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

JULY 23, 2012

The Tweet appears to have come from the Hootsuite management platform and has been widely speculated to have been scheduled in advance of the news. Hootsuite and other management platforms allow the scheduler to review scheduled Tweets, but actively reviewing posts is often forgotten. 1) Access and Training in Platforms.

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

MARCH 2, 2012

Social media is more than just a platform. They should be able to better respond and incorporate feedback which is the single most important element in building trust according to the 2012 Trust Barometer Study by Edelman. Its changing our business structures, cultural norms and human communication right before our eyes.

Training 196

Training Social Media Creative Commons Case Study 196

Akamai Marketing

NOVEMBER 22, 2011

Its easy to sort and share messages from different platforms, this interface is actually much easier than Hootsuite’s, and like Hootsuite, there are team member tasks and assignment options. Sprout Social InBox and Scheduling: This is really where they’ve put forth some serious effort. But with SocialSprout’s key word.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

JUNE 26, 2012

Companies who embrace social values find that implementing social strategy isn’t based on platforms – its based on the values. Much like implementing social media, it takes commitment and collaboration from multiple departments including human resources, communication and marketing and the C-suite actionable leadership.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

NOVEMBER 9, 2012

WordPress is more than a blog today, its an entire website platform. The reasons it works for large organizations is the same reason it works for small and medium size organizations: its flexible and empowering. Do what you want with it; WordPress can keep up with you. During last night’s class, we discussed some plugins.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

JULY 10, 2012

Another great example of how social media isn’t about the platforms, but about the way companies embrace social values of transparency, two-way communication and engagement. But today, I’ve got a great example of implementing social values. And guess what? It doesn’t even come with an example from social media.

Survey 130

Survey Small Business Social Media Examples 130

Akamai Marketing

AUGUST 29, 2011

We use multiple social networking platforms, which have different audiences and expectations. Its true we’re on information overload. If you’re considering your audience, you’re wondering how you can add value. And if your considerting your schedule, your wondering how you can possibly catch everything?

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

NOVEMBER 26, 2012

Social media is changing employee policy and customer service and not just because there are now new platforms for customer service. More than ever before, marketing people are working with customer service and human relations. Stay Akamai: Employee Policy and Social Media – A Change.

Social Media 170

Social Media Policies Review Hotels 170