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4 Reasons to Use Chatbots in the Pharmaceutical and Healthcare Industry

Digimind

Coming in various forms such as mobile applications, website-based applications, Facebook Messenger, and telecommunication, chatbots are redefining the way pharmaceutical and healthcare companies interact and engage with their clients. As consumers and patients become more empowered, the desire for instantaneous information also increases.

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Consumer Insights and Trends for Pharmaceutical Brands in Asia Pacific

Digimind

Similar to other industries, the pharmaceutical and healthcare sector is saturated with consumer insights and trends. In the age of social media, consumers often express their sentiments and concerns online, and openly discuss hotly debated topics at a given time.

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Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Sharing intelligence is equally important to fuel business strategies and growing market share, as well as attaining it.

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Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Sharing intelligence is equally important to fuel business strategies and growing market share, as well as attaining it.

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Think Twice Before Using Tepezza:Hearing Loss Can Be Permanent

The Realtime Report

The pharmaceutical brand gave the impression that hearing loss in patients was usually reversible and mild. Tepezza infusions were initially considered a niche treatment modality in a rather limited market. Some critics said that the medicine was being marketed aggressively by covering all its potential risks.

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How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media

Digimind

While this is often the result of complex regulations, pharmaceutical companies are becoming more and more aware of the importance of building a positive brand image on social media.

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. In other words, they’re an ideal market for a brand like Tylenol. Source: Sprout Social.