Adam Sherk

OCTOBER 14, 2015

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For a good overview of the basic ranking factors see the checklists that Stephanie Beadell put together for the App Store and Google Play. My Top Posts of 2012 on Inbound Marketing and Audience Development.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

MARCH 8, 2012

To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. The main theme here is the need for better collaboration between the marketing, editorial and technical teams.

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

NOVEMBER 2, 2010

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here.

Sites 112

Sites News Postrank SEO 112

Adam Sherk

NOVEMBER 23, 2009

Danny Sullivan has been covering the SEO aspects of this story in depth – these posts provide an overview of the key points better than I could summarize here: Thoughts On A “Killer&# Bing-News Corp Deal & The Myth Of An “OPEC For News&# If Newspapers Were Stores, Would Visitors Be “Worthless&# Then?

News 101

News Google Hitwise Press Release 101

Adam Sherk

JUNE 9, 2009

And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

MAY 14, 2013

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. Ok, that’s a high-level overview of some of the main link building opportunities for publishers.

Publishing 209

Publishing Module Syndication Badge 209