Social Media Strategery

AUGUST 4, 2011

Within the organization, we’re seeing this same long tail manifested in the form of hundreds of different corporate social media accounts for individual product lines. "The Health Digital" is a new blog focused on using digital technologies to help health organizations address key issues.

Proposal 112

Proposal Marketing Sports Conference 112

Social Media Strategery

MARCH 29, 2012

Who leads your organization's social media initiatives? Adding "social media" to that junior public affairs officer's job description isn't suddenly going to turn your organization into the next Zappo's. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization?

Social Media 132

Social Media Organization Social Media Management Statistics 132

Social Media Strategery

MARCH 8, 2020

Integration – Agencies provide a third-party perspective to identify synergies and drive opportunities to add value across the organization. In-house PR pros are often too silo’ed, especially in large organizations, to connect the dots across multiple teams and functions.

RFP 63

RFP Brands Trends ROI 63

Social Media Strategery

AUGUST 22, 2013

You’ll learn how social media is being integrated into areas beyond just marketing and PR. It’s as relevant now and it was then, and is a great foundation for any PR or marketing professional. It tackles the hard people side of change that most organizations seem to think is taken care of with a memo or a training class.

List 131

List Class ROI Sports 131

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

DECEMBER 7, 2011

Chartered in 1947, PRSA is the world’s largest and foremost organization of public relations professionals and boasts a community of more than 21,000 members across the U.S. So to have the ways in which organizations and their publics relate to one another. Technology has changed a lot over the last 30 years. ” Now, P.R.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

NOVEMBER 30, 2012

Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology? These gurus, ninjas, strategists, and rockstars often come into this new organization with high expectations ("oh, you're the new social guy?

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

OCTOBER 15, 2012

You can read multiple books for marketing your business on Pinterest. There are more than 5,000 books on social media marketing. When I first started using social media professionally back in 2006, it was because I recognized that these new tools could fundamentally change the way organizations communicated and collaborated.

Social Media 136

Social Media Yammer Collaboration Foursquare 136

Social Media Strategery

MARCH 6, 2012

Started by Lois Kelly and retired deputy director of intelligence for the CIA, Carmen Medina , the site is meant to give corporate rebels a platform to share their stories and ideas and help more corporations and big organizations succeed because of (not in spite of) their rebels. But what about people on the inside of big organizations?

Policies 132

Policies Organization Sites Skills 132

Social Media Strategery

AUGUST 8, 2010

Development , Social Media Who leads your organization’s social media initiatives? Adding “social media&# to that junior public affairs officer’s job description isn’t suddenly going to turn your organization into the next Zappo’s. Remember, social media is driven by the person, not the position.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

APRIL 23, 2012

Those users, demographics, markets, and audiences that you and your analysts always talk about? Yet, businesses continue to try to take the easy way out clumsily advertising, optimizing, and marketing to these people like they're switches that can be turned on and off if we hit the right levers. They're actual human beings.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

FEBRUARY 21, 2012

If you happen to run an organization or handle public relations for an organization though, you should get to know them because there's plenty you can learn about communications, public relations, and branding from them. "Markets do not want to talk to flacks and hucksters. ." What makes them so effective?

Social Media 106

Social Media Twitter Sports Feed 106

Social Media Strategery

JUNE 22, 2011

I like hearing how one social strategy fails miserably in one organization yet thrives in another. Sure, I enjoy talking with my counterparts in other organizations about their successes, but I almost enjoy hearing about the failures more. “If they bash another group, I don’t want that group to see it.

Collaboration 118

Collaboration Project Wiki Policies 118

Social Media Strategery

MARCH 3, 2011

SR: First of all, I just want to say that I absolutely LOVE the idea of the Schools App – college students have been self-organizing on Facebook, and MySpace before that, for years before classes actually started. Can you give me an overview of the advantages that the Schools App provides over the self-organization that typically occurs?

Education 130

Education Class Groups Groups 130

Social Media Strategery

MARCH 1, 2018

The convergence of PR, marketing and advertising has only worsened the issue. While I may view these quid pro quo arrangements between advertising and editorial as abhorrent, many of my colleagues with marketing or advertising backgrounds celebrate it. It’s marketers who view this as another extension of native advertising.

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

MAY 25, 2013

You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. It’s a tough market out there and I don’t envy the position you’re in at all. Most have a LinkedIn profile.

Press Release 124

Press Release Tumblr Advertising LinkedIn 124

Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. PR can and should serve a critical role in the integrated marketing mix. Quantitative analysis of big data is thoroughly disrupting our industry – everything we do now can be measured, analyzed and optimized. Where does it stop?

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Strategery

JULY 18, 2012

I don’t blame Salesforce’s CEO for taking advantage of this laziness that exists among his customers, but I can’t see how in any world, things like this being a good thing for creating collaborative organizations. As Shirky said in the video, you can’t eliminate all the fluff and get just the brilliant ideas.

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

JUNE 7, 2009

Have you changed the culture of your organization from one that hoards information to one that openly shares and collaborates with each other? That’s great marketing-speak, but bottom line, what’s in it for me? An opportunity to highlight your work, your organization, and your ideas in front of your Government 2.0

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

JULY 9, 2016

It’s to protect the interests of their organization. I wanted to find out how content creators, PR people, and marketers can improve their relationships with their legal counsel. You see, their job isn’t to create engaging content. It’s not to accumulate likes, shares, or follows. It’s not to make something go viral.

Content 50

Content Film Guidelines Curation 50

Social Media Strategery

JANUARY 10, 2009

For junior employees - “Yeah, that’s great that I can start a blog that everyone in the organization can read, but what will I say? I’ve got an MBA and have been with the organization for five years – why would I put my work out there for people to change and mess up?&# That’s a scary concept.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

MAY 12, 2010

You may have heard of the term “ reverse mentoring ”— an alternative method of learning where the seniors in an organization become the mentees and junior staff serving as the mentors. We needed to identify a way to make social media relevant across dozens of skillsets, markets, and teams across the firm. For the mentees?

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. Facebook firewall gov20 government government 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

FEBRUARY 2, 2015

Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. Where’s the PR, advertising, and marketing community in all of that? Let’s do a better job at educating the people in our organization about the value we bring. I want to prove them wrong. Let’s think bigger.

Communities 50

Communities Startup Energy Creative Commons 50

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 Really brings home the lesson that organizations who think they’re totally unique generally aren’t.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

JUNE 21, 2009

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Not the culture you talk about on your website, but the real, honest culture of your organization.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

DECEMBER 22, 2008

Here’s the thing – unless your organization is ready for transparency and authenticity, and has instilled a culture of sharing, you’re going to have a lot of trouble successfully spreading social media. And even if your organization is ready for the tools, it may very well not be ready for what those tools will bring.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

MARCH 11, 2012

I was spending just as much time, brainpower, and energy trying to make changes internally and take the organization new places as I was on the client delivery and marketing tasks that I was being paid to do. However, as I've alluded to here before, being a change agent at the tip of the spear can be exhausting.

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

MAY 26, 2009

You are deliberate and entrepreneurial and have developed a piece of software, a platform, or a website that is meant to help the government, but is ultimately meant to make you or your organization money. You are probably one of the most active and vocal people in your organization and in the Government 2.0 or social media.

Gov 2.0 94

Gov 2.0 Types Meme Social Media 94

Social Media Strategery

OCTOBER 12, 2008

I’ve worked with clients from across the government who are all seeing social media succeed in helping organizations communicate, collaborate, and share information better than they ever have. Bureaucracy - One thing that can’t be discounted in the bureaucracy involved.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

APRIL 1, 2009

Club did this past weekend in organizing the inaugural Government 2.0 Very few sales-y marketing types (that I came across). The organizers. The organizers did a good job of consolidating similar sessions and spreading out similar topics. Thanks to all the organizers and everyone involved!

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Social Media Strategery

NOVEMBER 30, 2008

If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration. By using a platform instead of a channel, you can take advantage of the knowledge that exists in your organization without needing to have that personal connection with everyone.

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Social Media Strategery

MARCH 29, 2015

According to a 2013 Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. you’ve got an integrated marketing team. Here’s the thing. Here’s the thing.

Marketing 50

Marketing Conference Collaboration Meeting 50

Social Media Strategery

MARCH 8, 2011

Along with this realization has come greater demand for people to handle things like user adoption, marketing, and community management – we’re witnessing the rise of the internal community manager. The Internal Community Manager wears many hats.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

OCTOBER 27, 2009

Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you suddenly start promoting another organization’s wares, disclose that you have a relationship of some sort with them. Don’t speak only in marketing-y consultant-ese. Stay on top of current Gov 2.0

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

NOVEMBER 24, 2010

Job Summary: Oversee the development and implementation of a new media strategy; respond to public information inquires via new media outlets; serve as an agency liaison for new media relations; electronically manage the marketing of agency press releases; responds to various important agency and departmental priorities and events; coordinate video (..)

Gov 2.0 133

Gov 2.0 Press Release Policies Buy 133

Social Media Strategery

MAY 2, 2009

If that means getting every Government agency department and agency tweeting, that’s ok by me, as long as they’re doing it to be helpful and not to check a box, or to market themselves, or to help someone leave behind some sort of legacy. guest health internal leadership OReilly opengov organization Personal pr Prof.

Gov 2.0 85

Gov 2.0 Twitter Web 2.0 Wiki 85