Sherrilynne Starkie

NOVEMBER 7, 2013

The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. events Featured Headline public relations Social Media conference speaker Content marketing engagement Sherrilynne Starkie UA Canada'

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Conference Content Video Marketing 218

Sherrilynne Starkie

FEBRUARY 16, 2013

Your content marketing program is taking off. Just last week an organization wholly-unconnected to a recent client project presented Thornley Fallis produced videos as their own work. Good for you. Then you notice that someone, a competitor even, is ripping you off! Then you notice that someone, a competitor even, is ripping you off!

Content 318

Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. Instagram influencer marketing. Set up no-obligation chat.

Influencer 90

Influencer Automotive Marketing Fashion 90

Sherrilynne Starkie

MAY 25, 2018

Luckily the Canadian Marketing Association (CMA) has published the Guide to the European Union (EU)’s General Data Protection Regulation (GDPR) and ePrivacy Regulation to provide support for compliance. Here’s a summary of what Canadian organizations need to think about: The right to be informed. The right of access.

Privacy 239

Privacy Overview Data Process 239

Sherrilynne Starkie

DECEMBER 31, 2014

This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually. However, for organizations which are struggling to keep up with the demand, the report has some great insight and advice. The report outlines what ‘content’ means in this context.

Content 282

Content Committee How To Curation 282

Sherrilynne Starkie

FEBRUARY 10, 2020

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. The Trust Barometer is based on a survey of 34,000 respondents in 28 markets, 1,150 respondents per market.

Survey 259

Survey Compete Forums News 259

Sherrilynne Starkie

MAY 28, 2018

This view is even more prevalent among Canadians millennials, at 86 per cent, according to a survey from the Canadian Marketing Association (CMA). . Findings are based on an online survey, conducted in November 2017, of at least 1,000 people in each market.

Survey 249

Survey Data Privacy Study 249

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences. A lot of people think of social media as marketing, and it’s an important part.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. To drive business progress, social media objectives need to be tied into the organization’s strategic plan. One company had a lot of organic activity on its Facebook page. Keeping up is not easy. It takes time and resources.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. The app will rely on artificial intelligence to organize the new suggested content. Twitter has launched, Twitter Media, a new website to support media and publishing organizations in using the platform.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

NOVEMBER 5, 2018

It’s co authored by Gregg L Witt and Derek E Baird and is a comprehensive guide for any brand or organization trying to reach this demographic. Author Greg L Witt has been named a “Top 5 Youth Marketer to Follow” by Inc. ” (Natalie Riso, Content Marketing Strategist, Studio71, and two-time LinkedIn Top Voice).

Case Study 170

Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

AUGUST 24, 2018

Clients are always asking me if I know anyone looking for a marketing or communications job. Or, I write a smart digital marketing strategy for a client, and they need to hire someone to implement it. One is a great opportunity in a dynamic not-for-profit organization–a trade council. This is a regular thing.

Marketing 43

Marketing Skills Policies B2B 43

Sherrilynne Starkie

APRIL 24, 2018

Instead he should be looking at his organization’s own lack of strategy and disorganized approach as the culprits. However, it’s unlikely that each of the chain’s 900 pubs employs someone who has the social media skills and knowledge necessary for marketing success. Social Media Marketing Expertise.

Social Media 210

Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

OCTOBER 28, 2012

“With over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit ‘likes’ on their Facebook pages,” said Jenny Sussin, senior research analyst at Gartner.

Review 368

Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Rethinking Facebook Marketing.

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

JANUARY 4, 2018

Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. It's a new feature that will help people find more of the content they like, and help brands to broaden organic (for now) reach. followers . Top Five: Facebook continues towards world domination. Listly by Sherrilynne Starkie.

Facebook 218

Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

AUGUST 8, 2018

About a hundred news organizations around the world are using the breaking news tool. This is good news for non-geek marketers. Getting easy access to data can improve marketing performance. Automation can be a boon for marketers, but did auto-posting from Twitter to Facebook ever actually work?

API 150

API YouTube Data News 150

Sherrilynne Starkie

NOVEMBER 24, 2013

This could be seen as a cynical ploy to gain publicity in order to ingratiate a brand or organization with customers at a time when they are feeling a little generosity in their hearts. The same holds true for brands and organizations. But it shouldn’t be. Photo credit: Wikipedia).

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CSR Wikipedia Embedding Reputation 276

Sherrilynne Starkie

JULY 3, 2012

If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar. Organizers have asked me to moderate a couple of roundtable sessions, and I’m delighted. Organizers have asked me to moderate a couple of roundtable sessions, and I’m delighted.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

SEPTEMBER 14, 2013

By the end of 2006, organizations were getting to grips with blogs and other digital media, and I, as a PR generalist, built a successful business on helping clients adapt to the new environment. Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing. Related articles.

Social Media 327

Social Media Team Blogger Training 327

Sherrilynne Starkie

DECEMBER 7, 2013

It has gift ideas organized according to the person you are shopping for, ‘for him’ ‘for her’ ‘for children’, etc. ‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy. Content marketing: feeling ripped off? Featured Headline Marketing'

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Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. If it’s adopted, the feature will boost organic reach and engagement levels for brands. Not so much.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

APRIL 3, 2015

For content marketers it’s difficult to measure the impact a video might have. These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team. Facebook Tips for the Social Media Marketing Strategy. Featured Headline advertising Facebook Marketing video'

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Photo by Jolanda Flubacher. — SS.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Young concluded, “It’s a culture of shared contact between organizations and their communities.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The survey findings are important to brands and marketers who increasingly employ paid content strategies to increase engagement with target audiences.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

SEPTEMBER 23, 2013

Mentors who have more seniority and power in their organizations can put their proteges on a career fast track. The top communicator in any organization is more likely to be a woman this is true, but with communicators under represented in the boardroom her influence is limited. We don’t discuss politics on Facebook, right?

Wikipedia 275

Wikipedia Influencer Skills Project 275

Sherrilynne Starkie

APRIL 12, 2018

For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” These are the problem solvers in an organization. Be patient.

Retail 187

Retail Buy Consultant Reputation 187

Sherrilynne Starkie

FEBRUARY 14, 2019

Called LinkedIn Live, it allows individual professionals and organizations to broadcast real-time video. Better visibility and discoverability will keep YouTube a top tool for digital marketers. – LinkedIn Launches Live Broadcast Feature in Beta. LinkedIn is launching the live broadcast format in a US beta test.

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

MAY 9, 2018

In addition, customers that have Hootsuite Impact will also be able to measure their Pinterest account growth and analyze the performance of individual Pins as part of their integrated marketing strategy and associated campaigns. The new Google News: AI meets human intelligence. May 09, 2018.

News 170

News Google Social Media HootSuite 170

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. Upgrade Your Twitter Marketing. They set up profiles, find people to follow, start tweeting their hearts out and start to attract followers themselves. Image via CrunchBase. Well, maybe not. HMV’s Twitter nightmare. Related articles.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Influencer 284

Sherrilynne Starkie

JANUARY 30, 2016

It means that any user, whether he or she is logged in or not, who clicks on a link to a tweet via Google search will be served promoted and sponsored tweets right alongside organic ones. This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues.

Twitter 150

Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

APRIL 20, 2013

Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

NOVEMBER 2, 2013

She said this had to change and pointed to Fast FT , the news organization’s 24-hour breaking news service. The lessons for content marketers, and struggling news organizations in particular, are clear. Featured Headline Media Content marketing Financial Times Newspaper Press Gazette' PLEASE LIKE MY FACEBOOK PAGE.

Content 329

Content Marketing News Study 329

Sherrilynne Starkie

JULY 13, 2018

Initiatives include establishing a working group with news organization and experts, providing funding across 20 global markets and expanding the YouTube support team for news publishers. Another nail in the coffin for Fake News. Augmented Reality could come to Facebook news feed ads soon.

News 34

News YouTube Instagram Questions 34