Sherrilynne Starkie

JANUARY 27, 2020

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization. And, set realistic milestones for your organization.

Social Media 486

Social Media Marketing Proposal Consultant 486

Awario

MARCH 22, 2021

Try to use organic video marketing for lead generation on LinkedIn. How to get leads from LinkedIn? Read this article to know where to start your first LinkedIn lead generation campaign.

Organization 126

Organization LinkedIn Video Marketing 126

Social Media Today

JULY 26, 2021

What is Pinterest and how can you use it to supercharge your site traffic, create brand loyalty and drive sales? We've got the guide for you. Get started today.

Organization 188

Organization Loyalty Marketing Sites 188

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 257

Research Report Social Media CPM 257

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. For 2024, Big Lots has taken their influencer strategy to the next level by organizing their program around key product sets and seasonally relevant moments.

Influencer 101

Influencer Retail Marketing Discount 101

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. Are you a social media marketing O.G.? You know you’ve been doing social media marketing a really long time when: 1. The phrase “ 16% organic reach ” makes you nostalgic; 17. But we know we’re not the only ones.

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Sherrilynne Starkie

JANUARY 18, 2014

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. The bottom line?

Organization 314

Organization Google Policies Privacy 314

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. It’s a common misconception that social media management platforms are just for marketers. Follower Growth: Indicates the brand’s ability to attract and retain followers over time.

ROI 62

ROI B2B Organization Platform 62

Oktopost

JULY 6, 2022

Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Want to hear more from renowned B2B marketing leaders? Meet Adam Clarke, a seasoned marketing leader currently serving as the Head of Marketing at Zest. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Organization 126

Organization B2B Apple Meeting 126

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

BeingOptimist

MAY 17, 2022

Organic traffic brings more high-quality leads as well as gives your website a competitive edge over others. Most digital marketers will tell you that the easiest way to get organic traffic is to list yourself on Google. So if you need to boost organic traffic, read further. The power of SEO email marketing.

Organization 52

Organization How To Discount Marketing 52

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Laurence D.

Organization 132

Organization Communities CSR Class 132

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

Influencer 186

Influencer Campaign Marketing B2B 186

Jon Loomer

NOVEMBER 12, 2019

Advertisers make the mistake of minimizing — if not forgetting entirely — the impact of the organic distribution of their ads. The targeted user didn’t act on the ad, but later acted when it was shown organically. The Power of Organic Distribution of Ads. Lead Ads Distribution. This really matters.

Organization 157

Organization Facebook Report Advertising 157

Ignite Social Media

AUGUST 31, 2021

Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend. According to Market Blazer, “ Nostalgia marketing uses imagery, music, or pop culture references from the past to tap into our collective longing for a simpler past.

Trends 184

Trends Organization Social Media Travel 184

Pam Moore

DECEMBER 14, 2017

If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. You create content for a campaign, marketing program or Facebook ad test run.

Organization 165

Organization Content ROI Marketing 165

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through.

Brands 148

Brands Marketing Real Estate Collaboration 148

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Let’s get started.

Project 126

Project Social Media Template Templates 126

Social Media Today

JUNE 7, 2018

Inbound marketing can improve SEO, drive traffic to your website, capture leads, and help win customers. But not all organizations are a great fit for inbound.

Organization 124

Organization Marketing SEO 124

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 240

Marketing Education Forums LinkedIn 240

Jon Loomer

NOVEMBER 6, 2018

To get clear answers moving forward, you need to institute a tried-and-true system of optimization and organization. Most Facebook advertisers have their own system of optimization and organization, but in my experience, “system” is a loosely defined term. What systems do you use for account optimization and organization?

Organization 165

Organization CPA Facebook CPM 165

Amy Porterfield

DECEMBER 16, 2021

Whether you’re just starting out (and don’t have two nickels to rub together) or you’re a seasoned entrepreneur looking to double down on organic strategies that work, I’ve got something for you. […].

Organization 101

Organization Strategy Marketing SEO 101

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 78

Organization Content How To Marketing 78

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

comScore 299

comScore Marketing Case Study Review 299

Amy Porterfield

DECEMBER 17, 2020

Enter… organic traffic strategies. Definition of organic traffic: the visitors who land on your social platforms as a result of unpaid (“organic”) search results. The post #352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly appeared first on Amy Porterfield | Online Marketing Expert.

Organization 111

Organization Strategy Platform Marketing 111

Oktopost

NOVEMBER 8, 2021

This exciting reporting capability is powered by our latest data source that pulls all of your LinkedIn ad performance data into Social BI where you can report on it alongside your organic and advocacy engagement, in the same dashboard. Analyze how organic social stacks up against paid. Easy: Need to compare CTRs?

Organization 151

Organization Report LinkedIn Knowledge Base 151

agora pulse

MAY 8, 2019

This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. What was even more alarming for business owners and marketers was the announcement that Facebook made at the start of 2018. In effect, your organic reach on Facebook got severely restricted. Refine Your Posts.

Organization 128

Organization How To Hubspot Feed 128

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. The Marketing Analyst. Market research, especially at scale, can be costly and time-consuming. The problem?

Organization 122

Organization Sentiment Social Media Management Analysis 122

Social Media Today

NOVEMBER 17, 2019

Influencer marketing is evolving, with traditional big names losing out to smaller, more trustworthy online identities.

Influencer 167

Influencer Organization Marketing 167

Sprout Social

AUGUST 31, 2022

Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload. Setting up other social media automation features like scheduling and chatbots saves you time, which is one of the biggest keys to productivity and organization.

Social Media Management 102

Social Media Management Organization Products Social Media 102

SocialFish

FEBRUARY 14, 2019

This is a great slide deck by Rawn Shah, social business strategist at IBM, one of the most social organizations we know of – from his presentation at the Social Business Forum in Milan last week. What happens when we hit Slide 28, where the organization wants anyone in company to form their relationships.

Organization 100

Organization Diagrams Banking Forums 100

Buffer Social

JULY 27, 2022

👈 There’s a way to organically grow your reach, your engagement, and your traffic—all without spending a cent. Organic growth can be hard to crack, but Google Business posts offer a solution. What’s more, publishing on Google is outside of a marketer's typical workflow. Only 500 seats available.

Organization 96

Organization Google Real Estate Review 96

The Realtime Report

NOVEMBER 2, 2023

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. There are two marketing approaches businesses are utilizing to achieve this.

Retail 178

Retail CSR Marketing Yahoo 178

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

The Realtime Report

APRIL 11, 2019

Does Organic or Paid Social Media Work Better for Small Businesses? The question that small businesses face, though, is whether to invest in paid social media marketing: Can you pay your way to social media success? Or does relying on authentic and organic engagement have the most impact? By Kirsten Herhold.

Small Business 133

Small Business Organization Social Media Authentication 133

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Great for video-centric marketing. What does Organic mean in social media?

Social Media 124

Social Media CPA CPM CPC 124