Webbiquity SMM

OCTOBER 13, 2010

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Nielsen BuzzMetrics. Budget: We don’t need no stinkin’ budget. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This!

SM2 202

SM2 Vocus Alterian Radian6 202

Convince & Convert

SEPTEMBER 11, 2011

While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination.

Klout 159

Klout Nielsen Influencer Social CRM 159

Net-Savvy Executive

APRIL 1, 2011

Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. Cymfony is now part of WPP's Kantar Media. Factiva Dow Jones bought out Reuters' interest in Factiva in 2007. It's now known as Dow Jones Insight. MotiveQuest Still doing what they do.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. GREAT INFO!

Brands 143

Brands Content Social Media Consultant 143

Koka Sexton

MARCH 24, 2009

How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56