Buzz Marketing for Technology
MAY 28, 2009
The most recent numbers from Nielsen indicate that Twitter grew 1,382% year-over-year, registering a total of just more than 7 million unique visitors in the US. But what is even more surprising and potentially derailing for Twitters growth, is the lack of Twitter adoption in the teen market. to “wanting nothing to do with it”.
Buzz Marketing for Technology
SEPTEMBER 15, 2009
Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. I think as Social Media marketers we have to get better at training. You are a hero. But where is the productivity?
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Buzz Marketing for Technology
JUNE 25, 2008
Don Norman , of the Nielsen Norman Group , has a different take on PowerPoint. One of the big promises of ever faster and more powerful consumer technology (if we are to believe marketing campaigns) is that everyone will be able to perform like an expert. Of course, this problem is not limited to the world of business.
Buzz Marketing for Technology
JUNE 27, 2008
This blog is maintained by me, Lisa Nielsen, and was created to enable me to share information, ideas, and resources with other innovative educators as well as begin to grow a community interested in educating innovatively. Enter your email address: Delivered by FeedBurner. Subscribe via RSS Reader. Join My Social Networks.
Buzz Marketing for Technology
JUNE 27, 2008
Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Back to the Jungle Nielsens apt description of the online reader: "[U]sers are selfish, lazy, and ruthless. " Humans are informavores.
Buzz Marketing for Technology
JUNE 27, 2008
Effectiveness in presentation is critical in many areas of global business, especially marketing. The focus has not been on the business disciplines, such as marketing or finance, but on a set of information skills, which crosscut the business disciplines. Nielsen, Jakob. (2000). Cambridge, MA: Perseus Publishing.
Buzz Marketing for Technology
JUNE 27, 2008
It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual.
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