Small Business Mavericks

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Newsletter Marketing or Blogging?

Small Business Mavericks

Is newsletter marketing or blogging more effective for small businesses? ” There are pros and cons to both blog marketing and e-mail newsletter marketing. Then, you use your e-mail newsletter to drive traffic to your important landing pages and close more sales. You should have a blog and a newsletter.

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Drive Traffic With A Newsletter

Small Business Mavericks

Newsletters have been great business communication tools for years. When desktop publishing became fashionable in the 1990s, everyone soon had a newsletter. It became possible for small businesses to have their very own newsletter at an affordable price – as long as they had the time to do it themselves.

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Tandemizing Your Content Marketing

Small Business Mavericks

It’s important, as a small business, to have a content marketing strategy. A better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company. Will you have a newsletter ? Will you utilize article marketing ? Do you need a QR code ?

Content 164
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Four Traditional Marketing Tactics That Work Well Online

Small Business Mavericks

Marketing has been around for hundreds, if not thousands of years. Marketing professionals will poor over statistics and demographics in an attempt to deliver the best marketing plan possible. Compare these non-Internet marketing tactics to what is now available on the Internet.

Marketing 156
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Is E-mail Marketing Really A Panacea?

Small Business Mavericks

For years we’ve been listening to online marketing experts talk about how e-mail marketing is the most effective marketing online. That means the cost of direct mail marketing is getting to be out of reach for a lot of businesses. These include: E-mail marketing is less expensive. Is it really?

Marketing 168
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6 Ways To Use Personas In Marketing

Small Business Mavericks

Online marketing can be made more effective if you use a persona. A persona is the voice that is unique to you or a character you create for marketing purposes. When you create a persona for marketing purposes, if it is effective, then you’ll see your traffic and your conversions go up. Your e-mail newsletter.

Marketing 101
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Expand Your Content Marketing Reach

Small Business Mavericks

When it comes to content marketing, it isn’t enough to simply post high quality content on your own website. Here are 4 ways you can develop a more aggressive content marketing strategy. Multi-channel content marketing - Why just limit yourself to your own blog and a few other blogs in your industry?

Content 101