article thumbnail

Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Call me cynical.

Feed 166
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 242
article thumbnail

Top Five: Finally some good news

Sherrilynne Starkie

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Google to tell us the good news for once. A new feature is rolling out on Google Assistant. Not so much.

News 150
article thumbnail

Top Five: Research shows that Facebook is successfully tackling fake news

Sherrilynne Starkie

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. Messenger is becoming an essential marketing and communications channel.

News 225
article thumbnail

It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. This highlights potential regulatory challenges in the EU market.

News 72
article thumbnail

Top Five: The news Facebook tributes tool

Sherrilynne Starkie

This week’s top five social media news for marketers and PR pros! Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. 20 Marketing Podcasts You should be listening to. Snapchat announces new features. Subscribe by clicking here. .

News 150