Janet Fouts

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Marketers are freaking out about Facebook

Janet Fouts

” “Since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.” ” This has a whole lot of marketers freaking out. The effects of this announcement.

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Content Marketing and Social Business

Janet Fouts

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? That last one is a trick by the way, you need to know that content marketing is a long-term strategy. The easy answer is that depends.

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Are you an intentional marketer?

Janet Fouts

Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Because your market is there? A news resource for your brand? Setting up those intentions will help you keep your marketing on track and align your messaging with your mission.

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What Online Marketers Can Learn From the Red Bull Jump

Janet Fouts

It’s also a great lesson in how marketing on and offline has changed. Interestingly, especially in light of all the news about Facebook changing it’s algorithms, they gained a ton of fans, but people talking about this page actually declined. Keep consistently creating engaging content as part of your marketing program.

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Marketers- Stop multi-tasking social media

Janet Fouts

Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. Schedule time for each network, scan them for news and things you have to respond to and then move on. What you learn here will inform everything you do in marketing. Doesn’t your job?

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Buh bye Facebook “Explore Feed”

Janet Fouts

An article in the New York Times said it actually amplified fake news , certainly something they didn’t intend. Users don’t want to see spammy marketing content. It wasn’t a popular move, to say the least, publishers and brands were screaming about lower organic engagement rates. And for publishers and brands?

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How social media is like spaghetti sauce

Janet Fouts

As marketers we are often focused on the end goal, to make our product appealing to consumers. Not only was this news to Prego, it was news to the entire industry. One third of the US market wanted chunky tomato sauce and it wasn’t even on the supermarket shelves! What’s that got to do with social networks?