Direct Marketing Observations

article thumbnail

Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

Online social networks are redefining our offline relationships both casual and personal. Social networks are not what they used to be. Looking back at MySpace, it almost looks like pre-Y2k web Dev. What drives that redefinition? The barriers for connecting with someone are next to none. doesn’t it?

Mobile 177
article thumbnail

Is Being Too Social Ruining Social Media?

Direct Marketing Observations

There will come a time where we just won’t want to share, chat, upload, download, friend, follow, or like from a social standpoint, a mobile standpoint, and a mobile social standpoint. social networks) then demand goes down right? When social first came on the scene, the amount of networks were few and far between.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

You have 11 months to step up your social media game

Direct Marketing Observations

We just have a different name for it, it’s called social media obsolescence. This extends to the social networks that we use. Here’s an example: You see as a society we’re just not satisfied. Yes, we all are using Facebook, and they are truly the exception to the rule. They are the immovable force.

article thumbnail

The Four Semi-Truths of Social Media

Direct Marketing Observations

Whether you use social media or not is not going to determine your success in business. ——————– Remember MySpace? I honestly can’t think of a better definition of social media obsolescence , though there are many to go around. Great news! What happened? The coolness wore off.

article thumbnail

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Six years ago, we were talking about the growth of blogging and MySpace. In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. We were all about doing first and thinking second.

Data 197
article thumbnail

8 mistakes you can avoid making in social media

Direct Marketing Observations

You might be either just getting started in social media as a consultant, as a marketer for your company, or perhaps, you are a more seasoned individual. Either way, the assumption is that you are immersed in the culture and dynamics of social media integration in some way, shape, or form. But what about you? 4) No Value.

article thumbnail

When Familiarity Breeds Familiarity

Direct Marketing Observations

On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Everything seems hard the first time we do it doesn’t it? Until it no longer ceases to be difficult and then it becomes innate, routine and sometimes mundane.