Direct Marketing Observations

NOVEMBER 23, 2010

Looking back at MySpace, it almost looks like pre-Y2k web Dev. If you think about what made MySpace popular, it wasn’t as much about the conversations as it was about creating your own content, your own page-it struck a nerve. Social networks are not what they used to be. doesn’t it?

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

JANUARY 27, 2010

Tags: Myspace Social Networking blogging change agents digital marketing social media beth harte jason falls marc meyer second life Social Networks todd defren.

Social Media 143

Social Media MySpace Social Networking Sites 143

Direct Marketing Observations

SEPTEMBER 13, 2010

——————– Remember MySpace? Semi-truth #3: What happened to MySpace can happen to any social network. Great news! Whether you use social media or not is not going to determine your success in business. What happened? The coolness wore off.

Social Media 162

Social Media MySpace Social Networking Applications 162

Direct Marketing Observations

JUNE 2, 2011

The Big boys i.e. the Facebooks, the Youtubes, The Twitters and even the Myspace’s of the world enjoyed the rush. When social first came on the scene, the amount of networks were few and far between. Eventually more and more copycat type of networks emerged as the boom spread far and wide.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

FEBRUARY 21, 2012

Six years ago, we were talking about the growth of blogging and MySpace. In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

MARCH 26, 2010

You might be either just getting started in social media as a consultant, as a marketer for your company, or perhaps, you are a more seasoned individual. In simple terms, this means that selling brooms on MySpace might not work. But what about you? 4) No Value. 6) You Made it Complicated. Understand the Digital Big Picture.

Social Media 221

Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

OCTOBER 3, 2011

On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Everything seems hard the first time we do it doesn’t it? Until it no longer ceases to be difficult and then it becomes innate, routine and sometimes mundane.

Applications 148

Applications Social Networking Sites Buy 148