Adam Sherk
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Despite all that, Google News and particularly the “In the news” module in the Web search results remain strong opportunities for publishers, so it is important to optimize for news search as best as possible.
Adam Sherk
MAY 14, 2013
It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. Instead focus on topically related links, and come up a mix of modules to be used in various locations that add value to users.
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Adam Sherk
APRIL 26, 2010
The Huffington Post The Huffington Post has added a “Hot on Facebook” module to its home page and in a sidebar on posts: I like this and think it will do a good job of encouraging user clicks, similar to the Digg widget that has worked well on news sites. You can jump to the end for the Takeaways ).
Adam Sherk
MAY 22, 2009
Due to space limitations and to try to grab on-site users’ attention, news sites sometimes use shorter and/or wittier “tout links&# on home pages, section fronts and in popular content modules. But linking with the article headline is something that publishers should do when possible.
Adam Sherk
NOVEMBER 11, 2010
Give edit a voice – who would followers rather interact with, a marketing person or the actual writers of your content? On-site promotion – most publishers promote their main Twitter profiles through things like sidebar modules and footer links but not always prominently enough. NBC Targets Local Markets on the New Digg.
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