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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101
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Upcoming Mobile Game App Development Trends to Follow in 2020 & Beyond

Social Media Marketing

Thanks to the rapid increase in the smartphone count, mobile gaming is becoming the new trend in the market. A number of game developing agencies, which were earlier developing games on platforms like desktop and console are gradually inclining towards mobile gaming. In 2012, the global mobile gaming industry was valued at 7.8

Mobile 90
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Why Healthcare Cybersecurity Requires a Multi-Layer Approach

The Realtime Report

PHI draws a high price on the black market and, unlike credit card data theft, can go undetected for years. A culture allowing staff to report incidents without fear of retaliation or punishment is critical for an organization that wants to maintain its reputation as an ethical and responsible defender of patient data and health.

Insurance 171
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5 Social Media Mistakes That Can Ruin Your Brand’s Reputation

Buzzlogix

Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. By failing to engage users on social media, a brand builds a reputation as a profits-only operation that has no interest in people. To avoid damaging your reputation, however, you need to make wise use of this opportunity.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. Consider: You get more leads.

B2B 148
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Top 10 reputation management software and how to select the best tool for your business

Sprout Social

What customers say and how they relate with your business can greatly affect your online reputation. Why leave your precious brand reputation up to others when you can effectively maintain a positive brand image through online reputation management? Table of Contents What is reputation management software?