yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

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yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Has Arrived. This follows the point above: Mobile Internet usage is rising exponentially, and it is here to stay.

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Trends Smart Phone Marketing Mobile 100

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Why the explosion of video content? Why the explosion of video content?

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Video Marketing Vimeo YouTube 133

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Video ads will bring your marketing efforts to the next level!

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Video Vimeo Marketing YouTube 100

yMarketingMatters

JUNE 24, 2017

Each workshop topic is a key component for making social media and digital marketing work for your business. Email Marketing. Mobile Responsiveness for EVERYTHING! Social media/digital marketing is not a choice anymore. Social media/digital marketing is not a sprint. Social Media Channels. Building Your List.

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Conference Social Media Tips Findability 177

yMarketingMatters

OCTOBER 22, 2014

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. A few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. It outshines traditional marketing. Social media is not a fad.

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Social Media Small Business Compete Mobile 252

yMarketingMatters

MARCH 14, 2017

You can now add hashtags to an article before you publish, making it easier for professionals to easily discover and search for your content in the Feed (hashtags are now searchable on mobile and coming to desktop very soon). The menu bar is thinner and deep teal, and the icons are the same as those on the LinkedIn mobile app.

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LinkedIn Notification Hashtag Mobile 178

yMarketingMatters

NOVEMBER 11, 2013

Bonus Tip: Before deciding on an aggregator, check out its mobile app. Your time is limited and a good mobile app makes it easy keep up-to-date anywhere, anytime. I write on social media marketing trends, tips and best practices. There are a number of good aggregators on the web.

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Aggregator Yahoo Hashtag RSS 215

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. You can also design header templates, marketing materials, documents, presentations, and invitations. Or you can create custom image sizes.

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Social Media Instagram Retail Buy 100

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. You can also design header templates, marketing materials, documents, presentations, invitations and ads. And its FREE! www.canva.com.

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Social Media Instagram Retail Buy 100

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. Did You Know?

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yMarketingMatters

MARCH 9, 2015

Easy to do – don’t hesitate – do it now… Ads Manager App for Mobile: This new app allows you to create new ads, monitor current ads and manage them from mobile devices. Mobile Video. You can now capture, edit and share videos of up to 30 seconds right from your Twitter app.

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News Social Media Mobile Notification 100

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app.

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Instagram Mobile Social Networking Hashtag 100

yMarketingMatters

JUNE 4, 2016

Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). Great news for marketers looking for better ways to express themselves on Twitter. What’s great about it?

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Social Media URL Badge Small Business 100

yMarketingMatters

NOVEMBER 2, 2016

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Moments is currently available for twitter.com and is “ coming soon to mobile. ”. In addition, Pinterest also created a new quick reference to help marketers “create great Pins quickly and easily.”.

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Social Media LinkedIn Instagram Campaign 100

yMarketingMatters

OCTOBER 4, 2013

Many see Google+ as a combination of Twitter and Facebook, but its new features makes it a marketing paradise. Linkedin is the largest social media network for business people and professionals but most small business owners still don’t have it on their marketing radar. But the YouTube market is competitive.

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Social Media Foursquare Social Bookmarking LinkedIn 275

yMarketingMatters

DECEMBER 6, 2015

Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. What’s great about local awareness ads, is that they help Facebook users to find more useful products or services nearby, and it helps businesses to reach out to this market.

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Social Media Sentiment Study Advertising 100

yMarketingMatters

OCTOBER 26, 2018

We are focusing on growing your business in a DIGITAL WORLD , and will cover all aspects of Digital Marketing. If you are a business owner, entrepreneur, marketer, your investment in your business and knowledge will be remarkable. Stand out in your crowded market and achieve your career and business goals! The EXPERT CORNER.

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Conference Hotels LinkedIn Consultant 130

yMarketingMatters

NOVEMBER 9, 2017

He is a marketing genius. He has a deep understanding of the human psyche which is a winning formula for successful marketing. It’s very important to focus on a niche market as opposed to a broad market or industry. The smallest viable market is the biggest insight any company can have. His answer: .

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Conference Price Compete SMS 124

yMarketingMatters

OCTOBER 26, 2018

We are focusing on growing your business in a DIGITAL WORLD , and will cover all aspects of Digital Marketing. If you are a business owner, entrepreneur, marketer your investment in your business and knowledge will be remarkable. Stand out in your crowded market and achieve your career and business goals!

Conference 100

Conference Hotels LinkedIn Consultant 100

yMarketingMatters

FEBRUARY 15, 2015

Mobile usage is at an all-time high ! more time with mobile on an average day than in 2013. Check this out: 11 Stats Why You Should Care About Mobile Web Performance ! Nick Rojas, an accomplished business writer and consultant advises, “Mobile app and website designers need to keep in mind the size and format of mobile devices.

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Mobile Consultant Video Company 100

yMarketingMatters

JANUARY 15, 2017

If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags for your business and your social media marketing. NOTE: Hashtag functionality has only been added to the mobile app, NOT to the desktop. You cannot click hashtags on mobile. Why should you use Hashtags?

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Hashtag Social Media How To Marketing 100

yMarketingMatters

FEBRUARY 28, 2016

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure.

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Social Media Marketing Mobile B2B 100

yMarketingMatters

FEBRUARY 10, 2014

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. Reduced marketing expenses. Increased traffic.

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Social Media Mobile YouTube Social Networking 279

yMarketingMatters

NOVEMBER 2, 2015

As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. Well, you’re able to follow more people who share interesing tweets, and they may just follow you back, which increases your marketing reach.

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Social Media Mobile YouTube Collaboration 100

yMarketingMatters

NOVEMBER 2, 2015

As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. Well, you’re able to follow more people who share interesing tweets, and they may just follow you back, which increases your marketing reach.

Social Media 100

Social Media Mobile YouTube Collaboration 100

yMarketingMatters

AUGUST 7, 2016

Here’s a summary just for you to help make marketing for your business easier and more efficient! This is great for any business that uses local awareness ads to drive walk-in business as it will help measure the conversion from social or mobile ad campaigns. Periscope Live Button on Mobile Twitter Apps!

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Social Media Reddit Embedding News 100

yMarketingMatters

MARCH 18, 2014

It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important. Let’s hope these (yet again) changes will have a positive impact on our Facebook Pages, our marketing and our busine$$! Let me know what you think….

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Facebook Overview Notification URL 249

yMarketingMatters

OCTOBER 1, 2014

Pages will be able to create ads for desktop and mobile News Feed to boost awareness of events and drive responses. This is how the new event ad will look on the mobile New Feed. I hope this helps you keep up to date and makes you more productive in your social media marketing for your business! Pretty cool and useful!

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News Social Media Feed Feedly 239

yMarketingMatters

AUGUST 9, 2015

New Twitter Ads Companion : Manage Twitter ads on the go with the new Twitter Ads Companion mobile tool. How to Use Facebook’s New “See First” Feature for Desktop and Mobile – check out this quick video on how to set this up – so useful! Marketing automation integration. Find new Pages to connect to. SlideShare.

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Social Media Notification Upcoming YouTube 100

yMarketingMatters

MARCH 30, 2014

These Updates are seen by your followers on your Company Page as well as on their newsfeed (across all devices including mobile). This allows brands to target their marketing and build relationships within relevant communities. TIP: Updates are key to building relationships with your page followers.

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LinkedIn Products Real Estate Repository 223

yMarketingMatters

MAY 5, 2011

Yesterday I attended the first ever conference on the state of social media and the fashion industry: The Fashion140 conference: “How Social Media is Changing our Business”, co-produced by Jeff Pulver (@JeffPulver) of the 140Conf and Lilly Berelovich of Fashion Snoops (@fashionsnoops).

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Fashion Industry Social Media Conference 170

yMarketingMatters

MARCH 27, 2016

In Part I , I gave you a bird’s eye view of what is only going to INCREASE in 2016 and recommended concentrating on and implementing these “Must Have” tactics to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business: Consumers Are Social. Consumers Are Mobile. Consumers Are Mobile.

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Social Media Mobile Marketing YouTube 100

yMarketingMatters

MARCH 9, 2016

Here are the latest social media updates and changes to help you optimize and make the most of your social media marketing efforts for your business. New Full-Screen Ad Experience: Facebook recently launched Canvas, a new full-screen ad experience to bring your products and your brand to life on mobile devices.

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Social Media Mobile Metrics Library 100