Waxing UnLyrical

JULY 18, 2016

Measuring Mobile Marketing Requires Different Metrics. Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes,” writes Katie Gaab for Cision.

ROI 0

ROI Mobile Banking Analytics 0

Waxing UnLyrical

JANUARY 3, 2013

But the following apps are real, legitimate ways to make some extra money right from your mobile phone. A large part of marketing is about gathering and analyzing information. Author information Vincent Clarke Inbound Marketing Analyst at USB Memory Direct Hailing from sunny south Florida, Vincent H. Field Agent.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 230

B2B Communities Facebook How To 230

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. Healthy Birth Day developed a mobile app to make it easy to track and record movements.

CSR 200

CSR Real Estate Posterous Campaign 200

Waxing UnLyrical

APRIL 11, 2011

Mobile , and here are the key data: First off let me say that I love the Yelp! mobile app. 35% of all searches on Yelp.com come from its mobile app. If 10 million logged in for 8 hours, the rest would average only three minutes on the site. Do you see where I’m going with this? Another example is Yelp! every 30 seconds.

Social Media 212

Social Media How To Hubspot Compete 212

Waxing UnLyrical

JUNE 22, 2016

It is important that marketing and communications professionals understand the control that they can now assert on platform-specific content. Facebook Instant Articles lets publishers distribute articles to the Facebook mobile app that load and display faster than the mobile web. 40 percent of mobile devices in the U.S.

Content 128

Content Apple Drupal WordPress 128

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

comScore 199

comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. A4: We’re both a website & a mobile app. The sky’s the limit when it comes to creativity in the travel and tourism industry! JD Lasica is an author, entrepreneur, public speaker and new media pioneer.

Tourism 114

Tourism Travel Startup Metrics 114

Waxing UnLyrical

NOVEMBER 4, 2015

As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. Google recently announced that the number of searches on mobile eclipsed desktop. But we do need to look at the world in a more visual and, while we’re at it, a more mobile way.

Committee 100

Committee Film Mobile Flickr 100

Waxing UnLyrical

JUNE 20, 2016

SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Integrated Communications: Sink or Swim.

SMS 105

SMS Retail Banking ROI 105

Waxing UnLyrical

JULY 27, 2011

QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. But here’s the thing: QR codes are only cool to other marketing-minded people. So should you use a QR code in your next marketing initiative? Guest post by Mikinzie Stuart.

SMS 264

SMS Sample Samples Campaign 264

Waxing UnLyrical

APRIL 15, 2015

Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app. We replaced the cruise lines’ over-the-top marketing come-ons with helpful, informed consumer journalism.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

APRIL 13, 2011

We then got into the topic of the impact of the Web and mobile on language, and whether texting is affecting our ability to write “properly.&#. It is a living, breathing thing, and the Web and mobile have simply given it a new energy that will make language and our use of it more effective. Sound familiar? I couldn’t agree more.

Module 199

Module Flickr Energy Mobile 199

Waxing UnLyrical

JANUARY 25, 2012

After all, you don’t have to be an “expert” to blog well, to excel at online marketing, to take great photos and/or videos… right? Here’s how you can too, with six terrific iPhone accessories that will give you a mobile [sic], “good enough” photo/video studio. Olloclip 3-in-1 lens ($69.99).

iPhone 191

iPhone Video Mobile Wireless 191

Waxing UnLyrical

NOVEMBER 29, 2011

Many of the groups were providing QR codes with links to non-mobile sites. What has been your experience with QR codes, displays and marketing at career fairs and such events? It is also a great option for groups who don’t have the budget to redesign their display banners. thumbs up.*. Co-op ‘s booth was our favourite.

iPhone 168

iPhone Flickr Groups Groups 168

Waxing UnLyrical

SEPTEMBER 18, 2013

Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

DECEMBER 18, 2013

20 crore [Ed: ~$4.6M] through marketing, and most of that money was raised through online marketing. Mind you, it wasn’t email marketing in the form of a daily blast to millions of faceless Indians, it was digital marketing, tested and clearly targeted.” ” That’s a lot of money!

Social Media 223

Social Media Campaign Exercises Compete 223

Waxing UnLyrical

FEBRUARY 19, 2014

If an employer owns any hardware (like computers and mobile devices) or software (like an interoffice messaging or voicemail application) or the network you access the Internet through, it can monitor their employees’ use, including personal files and communications that pass through that system.

Social Media 240

Social Media Privacy Training Policies 240

Waxing UnLyrical

JULY 15, 2015

A few years back, there were communicators who were so focused on the present, they weren’t heeding those speaking about the importance of communications measurement, the impact of mobile communications and mobile marketing, or the value of creating content that consumers wished to upload and share.

CPC 100

CPC Skills Influencer Organization 100

Waxing UnLyrical

NOVEMBER 30, 2012

With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. Rachael is now an Account Executive at CRT/tanaka , a public relations and marketing agency. Benefits v.

Health Care 279

Health Care Social Media Insurance Education 279

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. SproutSocial: Snapchat Marketing Guide. Waxing UnLyrical: How to Measure PR and Marketing Outcomes on Snapchat. Customer Service. Cision: 5 things you need to know about Snapchat.

Collaboration 100

Collaboration Platform Class Proposal 100

Waxing UnLyrical

JULY 17, 2011

I also think it’s probably easier for AOL mobile-execs to get TechCrunch’s attention since they’re sister companies, but it’s still a smart idea. Vagina marketing , by Davina Brewer. Why: a pretty smart way to use Instagram to pitch a story. Why: you already know why, don’t you?

ROI 172

ROI Flickr Education Mobile 172

Waxing UnLyrical

NOVEMBER 17, 2010

Platforms with mobile interfaces like Posterous can be quick easy ways to mobile blog. I just get kicks out of mobile blogging w/ multimedia. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Hope that doesnt sound preachy! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. And any content-marketing organization must answer the critical question: Does it work? People were on the move.

Mobile 100

Mobile Metrics ROI Press Release 100

Waxing UnLyrical

AUGUST 5, 2016

Especially given how much we interact with the world through our mobile devices, this is a smorgasbord of social viewing options! This is why influencer marketing is such a big thing these days.

YouTube 100

YouTube Sample Samples Banking 100

Waxing UnLyrical

JUNE 17, 2019

I also have a presentation next week on mobile video tools. I got a one-week free trial of MoShow, with the option of buying a full year’s worth of the product for $39.99. It’s staying on my phone. I just added slides to the deck. Give MoShow a try for one week. It won’t cost you a dime.

Review 100

Review Products Video LinkedIn 100

Waxing UnLyrical

JANUARY 13, 2016

Every new major thing we start working on – be it a new sales strategy, a new marketing strategy, or major changes in product positioning or functionality – takes a fair bit of time to start showing effect. At my startup Hiver , we follow a 3 month rule. One example is Blackberry’s failure. But we don’t.

Project 100

Project Skills Startup Strategy 100

Waxing UnLyrical

MARCH 30, 2011

There’s no reason for me to leave a voice mail on somebody’s mobile phone (or landline), not when I can text them, email them, Skype them , tweet them and Facebook them – all far more effective than leaving a voice mail. Mike Doman is an Account Executive at Mulberry Marketing Communications in Melbourne, Australia. To what end?

Web 2.0 134

Web 2.0 Press Release FAQ Flickr 134

Waxing UnLyrical

JULY 24, 2013

With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. Obstacle : Social media adds one more thing to a doctor’s already busy schedule. News Health article. Benefits v.

Health Care 192

Health Care Social Media Insurance Education 192

Waxing UnLyrical

AUGUST 7, 2015

As in ‘does this bring me business, does it mean that the audience I want to reach considers me a thought leader,’ or ‘does it reach the goals I want to reach vis a vis [sic] my overall content marketing strategy?’ What does this mean for your content?

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

MAY 31, 2018

There are legal rules marketers and PR professionals aren’t always aware of, and there can be serious legal consequences if these rules are violated. So here’s the solution to problem #1: Create your own images, videos, and other materials for your marketing. Stream from an area you can control. Storyboard the shot.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

AUGUST 19, 2016

While I don’t think it’s “the future of content marketing” (as HubSpot has ambitiously christened it), it’s worth a read. mobile notifications, and LinkedIn. We’re finding where consumers go, content has followed, whether it’s dispersed to a social network or consumed through mobile aggregators.

Content 100

Content Hubspot Survey Report 100

Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. Doesn’t it call to mind the Flickr-Virgin Mobile brouhaha from a few years ago? When you “like&# a page; 2. When you check in to a place on Facebook; 3.

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

FEBRUARY 5, 2016

Of course, they’re still marketing the show, the videos, the replays, the products, the look… that won’t (shouldn’t) stop any time soon. Just as he’s done in the past, Shel has set up a private Facebook group for the forthcoming book, Beyond Mobile. Well, you could (and still can) Grease Yourself !

Collaboration 100

Collaboration Influencer Communities Consultant 100

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content 187

Content Curation Marketing SEO 187

Waxing UnLyrical

JANUARY 25, 2011

For the sake of one card seller, they might have lost their market dominance. When I was writing todays post on Facebook turning your "likes" into ads, I was reminded of the whole Flickr/Virgin Mobile deal from a few years ago. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them.

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Until three weeks ago. in Communication program.

Video 218

Video Class iPad Film 218