Visually SM

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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 124
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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 100
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How to Plan Your Social Media Strategy for Better Engagement

Visually SM

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. Source: Digital School of Marketing. Having a solid social media marketing plan will help get all of your team members on the same page. Efficiency. Another benefit is efficiency.

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What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

Facebook, arguably the world’s most successful social network, first tried to acquire Snapchat for over $3 billion, and, failing that, began forcing its mobile users onto Facebook Messenger, which now boasts 700 million users. The apps are becoming the new mobile browser. The mobile lifestyle goes beyond social.

Industry 145
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What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

Facebook, arguably the world’s most successful social network, first tried to acquire Snapchat for over $3 billion, and, failing that, began forcing its mobile users onto Facebook Messenger, which now boasts 700 million users. The apps are becoming the new mobile browser. The mobile lifestyle goes beyond social.

Industry 100
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How Failing Fast is the Way to an Effective Social Media Strategy

Visually SM

As a social media marketer, how do you manage this constant change? The best way to pin down your content marketing goals on social is to be flexible. It’s time to get our ducks in a row. Iron out your objectives, build a strategy and be prepared to change at the drop of a dime to respond to your customers’ needs. Get a plan in place.

article thumbnail

How Failing Fast is the Way to an Effective Social Media Strategy

Visually SM

As a social media marketer, how do you manage this constant change? The best way to pin down your content marketing goals on social is to be flexible. It’s time to get our ducks in a row. Iron out your objectives, build a strategy and be prepared to change at the drop of a dime to respond to your customers’ needs. Get a plan in place.