Josh S Peters

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DSS RM IMC BSC & SMM. The abbreviations that changed marketing forever.

Josh S Peters

In the last 10 years 5 powerful ideas have come to life and changed the face of marketing more than the previous 50 years combined. These ideas are Decission Support Systems (DSS), Relationship Marketing (RM), Integrated Marketing Communications (IMC), Balanced Scorecards (BSC), and Social Media Marketing (SMM).

Marketing 146
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DSS RM IMC BSC & SMM. The abbreviations that changed marketing forever.

Josh S Peters

In the last 10 years 5 powerful ideas have come to life and changed the face of marketing more than the previous 50 years combined. These ideas are Decission Support Systems (DSS), Relationship Marketing (RM), Integrated Marketing Communications (IMC), Balanced Scorecards (BSC), and Social Media Marketing (SMM).

Marketing 146
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Microsoft Office for Android and iOS? Adobe holds the answer.

Josh S Peters

They don’t want to cannibalize the sales of their office suite on by offering a cheap app version of the product that would move users to their mobile devices (tablets and phones). For a solution, Microsoft doesn’t have to turn much farther than Adobe who is already working hard to capture the mobile working crowd.

Microsoft 124
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What do you think of when you hear Social Media? | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , Strategy » What do you think of when you hear Social Media? Do you think of sales and marketing? Does it conjure up images of mobilizing people to do something or partake in a particular event?