DSS RM IMC BSC & SMM. The abbreviations that changed marketing forever.
Josh S Peters
DECEMBER 10, 2010
In the last 10 years 5 powerful ideas have come to life and changed the face of marketing more than the previous 50 years combined. These ideas are Decission Support Systems (DSS), Relationship Marketing (RM), Integrated Marketing Communications (IMC), Balanced Scorecards (BSC), and Social Media Marketing (SMM).
Let's personalize your content