Direct Marketing Observations

DECEMBER 16, 2016

iot) + (streaming) x (mobile) figure out delivery. Where does social fit in a brands mobile strategy? Digital transformation, yea, yea, yea… Disruption in mobile. Has the mobile imperative disrupted the design imperative? Mobile analytics is so crucial. Designers need to think about people.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

JUNE 21, 2017

Thus, either the bar has been raised or lowered, depending on your outlook; and thus seeing someone being murdered on Facebook will be alarming and disturbing for a lot of people, or it’s just another day in our always-on, digital, mobile and social world. A new low if you will, but one in which we are not surprised. The simple goal?

Film 124

Film Mobile Sports Instagram 124

Direct Marketing Observations

SEPTEMBER 30, 2014

This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. content strategy digital marketing Marketing strategy success' I read Dr. Deming’s “real” quote to say that you need to trust your gut and trust your instincts.

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

MARCH 26, 2010

You might be either just getting started in social media as a consultant, as a marketer for your company, or perhaps, you are a more seasoned individual. We sometimes stick to what we know best and oftentimes say that integration of social media should occur in marketing; but that’s a short sighted attack. But what about you?

Social Media 221

Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

OCTOBER 13, 2010

But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. Tags: social media marc meyer Social Media marketing. What have you seen?

Social Media 159

Social Media ROI SEO Mobile 159

Direct Marketing Observations

OCTOBER 13, 2011

The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. But there is a simple reason why they (marketers in general) have this burning desire to push out as much digital content as they can-whether it’s theirs or not. We’re content starved. There’s a problem though.

Content 220

Content Smart Phone SEO Yahoo 220

Direct Marketing Observations

SEPTEMBER 17, 2010

and lastly Is it mobile ready or friendly? Tags: Web design website design website marketing. Those questions are: What do you want your customer/first time visitor to do on your site? Is it easy to navigate? What is the call to action? How do you interact with them? Your new customers or visitors are like sleeping giants.

Mobile 159

Mobile Meeting Questions Sites 159

Direct Marketing Observations

JUNE 2, 2011

There will come a time where we just won’t want to share, chat, upload, download, friend, follow, or like from a social standpoint, a mobile standpoint, and a mobile social standpoint. There’s just too many choices and it’s not decreasing anytime soon. It’s inevitable. If we produce too much of something (i.e.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

APRIL 7, 2011

When we add mobile and mobile social to the mix, the old adage of you never get a second chance at a first impression will have never loomed more large. This is not an if, it’s a when, and it’s already happening. But I do want to possibly buy your product. Make it simple. Want to get ahead of the curve?

Brands 166

Brands Retail Mobile Sites 166

Direct Marketing Observations

APRIL 9, 2010

It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals. The Digital Marketing Essential Reader. Lastly I want to give a quick shout out to the folks over at Junta42 they just released their eighth installment of the Junta42 Top Content Marketing blogs list.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

AUGUST 15, 2011

The point being that in today’s hyper mobile, hyper-consumption, media driven society-we search for the information that we need right now without thinking that maybe what we’re looking at is not nearly the “best&# information. And that my friends is the problem-at least for the majority of us. The reason?

Content 174

Content Adsense URL Engineering 174

Direct Marketing Observations

SEPTEMBER 26, 2011

Less desktop and more mobile if you really want to know. Though repeatedly checking my mobile device for fantasy football updates throuoout the day doesn’t hurt either. I think we all need to look closer at Mobile instead. I’m bummed about R.E.M If so what does it consist of?

Sports 170

Sports Social Media Mobile Loyalty 170

Direct Marketing Observations

FEBRUARY 9, 2010

People used mobile phones to talk. The iPhone became the first mobile phone to be used more for data than for voice. In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Customers now take their opinions directly to the market. Fast forward to 2009.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

MARCH 16, 2011

We talked about empowering their employees to engage in outbound social media marketing- That’s a fancy sentence for basically letting your employees tweet and share things about the company on company time. Yesterday, I was talking to a manager of one of those really really big companies. Two thoughts came to mind.

Sentiment 138

Sentiment Social Media Mobile Company 138

Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role. Think Mobile and Social. In 2015, I’d say now more than ever social is part of the fabric of every org.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

MARCH 28, 2011

I agree that mobile photo sharing is definitely a route worth pursuing, but I’m still sitting here wondering what the business application could possibly be. So if it’s mobile social photo sharing, then, for instance we could pull the photos of specific events all into one bucket w/o a lot of the fat right?

Social Networking 112

Social Networking iPhone Mobile Applications 112

Direct Marketing Observations

MAY 13, 2022

According to Statista, US residents spend an average of 323 minutes per week watching video content – on mobile phones alone! You can look no further than the explosion of video. People love stories about real people and about real things. Rubber, meet the road.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

MAY 2, 2012

The web experience, and I’ll include mobile in this, is now as much about the pulleys and levers as it is about the finished product. In a sense it is but it’s also unrealistic to think that waiting at a light for a whole 1-2 minutes is unacceptable. So how do people respond to a bad online customer experience ?

Mobile 156

Mobile Buy Examples Products 156

Direct Marketing Observations

JUNE 8, 2011

We can point to a few things looming on the horizon, but the fact of the matter is, we are in a world that is still moving at light speed towards all digital, all web based, all mobile in nature, all social, and going global in desire and reach.

Privacy 143

Privacy Mobile Platform Products 143

Direct Marketing Observations

NOVEMBER 10, 2011

And in some cases they don’t let up, they mobilize others who have been treated the same way and then in a twist, others pile on. They load up and they fire back with both barrels.

Social Media 168

Social Media Reputation Policies Influencer 168

Direct Marketing Observations

NOVEMBER 9, 2012

Retailers and advertisers and marketers used to be able to dictate and call the shots and we as consumers responded like we were pavlov’s favorite dogs. Because of social, mobile and local, the pressure to woo us, to incentivize us and to convert us, has never been greater. Those times are over.

Mobile 237

Mobile Retail Smart Phone Training 237

Direct Marketing Observations

SEPTEMBER 14, 2011

There is PPC, there is mobile, local, and of course the whole analytics side of it all. For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch. There is creating search programs just for branding purposes.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

AUGUST 30, 2010

From Mobile, Alabama to Pass Christian, Mississippi to Mid-city, New Orleans, getting any information was maddening. If we would have been able to use Twitter and Facebook specifically, would that have helped emergency services? I remember the day after Katrina like it was yesterday. I had no way to know what was going on. None of us did.

Social Media 162

Social Media Mobile Platform Twitter 162

Direct Marketing Observations

MAY 10, 2010

As social networks and mobile phones continue to evolve, and as the age of innocence continues to evaporate, and entry into owning a phone continues to be lowered-issues about content, behavior, ignorance, and privacy on social networks are going to continue to escalate and magnify. That’s a problem. One of many.

Social Networking 198

Social Networking Privacy Activities Facebook 198

Direct Marketing Observations

APRIL 4, 2011

“Download out mobile app and receive valuable benefits&#. . “We have a Twitter account, follow us we may say something insightful&#. “Come see our Facebook page and fan/like us&#. “View our Youtube videos and share them&#. “Register for our email newsletter and print coupons&#. See what I mean?

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

APRIL 19, 2010

They can use a mobile device. Share images on Flickr. Share music. Share audio. Share content. They can use a desktop computer. They can use a laptop, ipad or itouch. They can use a smartphone. They can use someone Else’s device or phone. They can use someone Else’s account. They can rate someone. They can vote for someone.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

SEPTEMBER 27, 2012

Courtesy of the folks from Protect Your Bubble.

Mobile 185

Mobile Marketing 185

Direct Marketing Observations

MARCH 14, 2013

Saw this picture and it so captures the essence of who we are now. We are a global, digitally enabled people. Amazing!

Mobile 189

Mobile SEO 189

Direct Marketing Observations

OCTOBER 6, 2014

Education education high school mobile communications social media' Maybe then the question for parents isn’t so much how do you stop it, as much it might be how can you learn how to listen to the conversation?

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

JUNE 7, 2012

How have other top retailers responded to the mobile challenge? Big huge thanks to global IT and business solution provider Cognizant for this infographic.

Retail 162

Retail Mobile Marketing 162

Direct Marketing Observations

APRIL 3, 2012

Infographic presented by 2D barcode service Microsoft Tag.

Mobile 166

Mobile Microsoft Advertising Marketing 166