Dave Fleet
FEBRUARY 21, 2011
Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos. WSJ: Smart Dictators Don’t Quash the Internet. QR ideas for business.
Dave Fleet
JUNE 2, 2014
The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. marketing statistics trends digital' Mary Meeker. It’s a triumph of substance over style. How can technology disrupt your sector?
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Dave Fleet
FEBRUARY 7, 2011
Also: interactive marketing trends and how social media may break down gender stereotypes. Forrester: Actual Interactive Marketer Predictions For 2011. Marketing will blend promotion and content. Mobile commerce will bloom. Mobile commerce will bloom. Interactive marketing predictions.
Dave Fleet
JUNE 2, 2014
The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. Mary Meeker. I spent a chunk of time digesting some of it this weekend, and I know I’ll be spending more time over the coming days.
Dave Fleet
FEBRUARY 16, 2016
The (actual) year of mobile. As it turns out, two other trends piled on top of this: the growth in mobile and – in Ontario, at least– the impact of accessibility-focused legislation – did drive a spike in owned media programs over the last couple of years, as companies shifted some budgets towards those properties.
Dave Fleet
NOVEMBER 2, 2010
Buzz is very different to mobilization. Take-away: Bring marketing, media and PR together to create integrated plans for optimum results. We should be looking at the overall communications approaches of campaigns, and how they communicate the selling points of candidates and parties. Crises CAN emerge online.
Dave Fleet
MAY 16, 2011
Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc? Market intelligence and insights. The report doesn’t actually give any detail as to the form the data that was used took. How did they track referrers, especially those two levels deep? Top-of-mind awareness.
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