Akamai Marketing

JUNE 28, 2009

Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. The Oscar Myer Weinermobile makes an appearance in Hawaii this week.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

JANUARY 1, 2015

At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. Media Coverage: .

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

SEPTEMBER 10, 2013

Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. That’s why marketing professionals and sales people have jobs. So have mobile phone companies, which is why your obsessed with checking your email on your phone. It’s alluring to say the least.

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

DECEMBER 22, 2011

But 2012 will see some changes in this area and as a marketer, its none too soon. Social and mobile integration: Businesses will have to begin to think about how and when people are consuming content and engaging on social platforms. We’ll have to think more about how what we post appears and engages mobile users.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

DECEMBER 28, 2012

Writing a book is no-less a task master, just a different one from marketing to distribution And. Many writers might think the only role for social media is in the marketing and promotional phase. From crowdsourcing feedback to yes, marketing, the Kawasaki discusses how to leverage an active social community. Practical Advice.

Review 121

Review Publishing Focus Group Crowdsourcing 121