Adam Sherk

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Hosted and Mobile-Specific Article Formats. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project.

SEO 100
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Interesting Magazine and Digital Stats from Pew State of the News Media 2013

Adam Sherk

Mobile Creates Additional News Consumption. One encouraging aspect of the study is that as mobile news consumption grows it is not at the expense of other channels. Speaking of demographics, I didn’t realize AARP magazines had the largest circulation: Their figures are up a little in 2012 too, while several others have dropped.

News 128
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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

A close friend of mine came up with a concept with a mobile tie-in that would be unique, fun and game-changing but after the initial development he became frozen over what to do next. Why spend valuable time coming up a full-blown marketing campaign to promote your idea when you can do one or a few micro-PR campaigns much more easily?

Startup 117
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25 Random Observations about #MozCon Speakers

Adam Sherk

Ross Hudgens – Ross is another smart link builder and content marketer; like Richard his deck was full of specific tactics that are worth checking out. He did an excellent job breaking down the current state of semantic SEO and how marketers can take advantage of it. But still a strong presentation. Matt Peters – You can tell “Dr.

SEO 148
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Help Haiti: News Sites Promote Ways to Donate

Adam Sherk

Word of mouth on Twitter, Facebook and other sites (including The White House blog ) has raised over $2 million to-date through mobile phone donations organized by mGive. UPDATES: Mobile phone donations have gone very well. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 129
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Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

I noticed that in addition to the email list users can sign up for text and voice updates via mobile phone. The key takeaway: the more ways you can bring your Facebook Pages to life, the better. Perhaps for that Alicia Keys should adopt the same style as she did in her Saturday Night Live digital short: Just saying.

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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

The NYT could also just build this functionality into their own mobile apps, but partnerships offer greater cross-promotional and audience development opportunities. I bet that nearly every location in Manhattan has been in the news at some point in the last 159 years. That’s just one idea.