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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281
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The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. Our next webinar is titled Omni-Channel Marketing: Creating the Right Mix for Your Brand be sure to sign up for it or view the schedule of other upcoming webinars here.

ROI 50
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What’s So Funny About Social Media and Online Marketing?

Webbiquity SMM

How social media is like the seventh grade by Training Marketer. You might be a redneck SEO if… by David Leonhardt’s SEO and Social Media Marketing. Who knew a marketing blog could be “visually restorative&# and “enchanting&# ? Get a sneak peek at Microsoft’s answer to the Android and iPhone.

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The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth

Using trolling as a marketing campaign on social media. Cup from Microsoft. Brand Hate The Other Guy – Microsoft vs Google. Good old Microsoft – that bastion of brand love and customer happiness ratings [sarcasm]- vs Google. It seems to be arming the Microsoft fanbois against the Google fans.

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The Gravity Of Elon Musk And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Bill Gates (of Microsoft and the Bill and Melinda Gates Foundation ) announced that his new favourite book of all time is the soon to be released, Enlightenment Now. App of the Week: CBC Olympic Sports. cbc olympic sports app. digital marketing. digital marketing agency. digital marketing blog. bill gates.

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Back From The Dead: Updates From The Blog Grave

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Microsoft , Misc. Back From The Dead: Updates From The Blog Grave | Subcribe via RSS Back From The Dead: Updates From The Blog Grave June 2nd, 2010 Posted in Microsoft , Misc. I’m a Senior MVP Lead for Microsoft Office. More to come!

Microsoft 140