Marketing Microsoft Newsvine Yahoo 
Buzz Marketing for Technology
JUNE 27, 2008
Microsoft represents the Information Age, while Google hints at the shift towards the Connected Age. Microsoft (Information Age) vs. Google (Connected Age). Microsoft (MSFT) exemplifies the Information Age. Microsoft must rely on protecting access to its knowledge goods — because this is where it has created value.
Buzz Marketing for Technology
JULY 7, 2008
3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Emergence Marketing. Microsoft Communities. Influencer Marketing: An Oxymoron?
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