Waxing UnLyrical

NOVEMBER 30, 2011

Spanx (ends in the hard “K” sound) delivers a great product that fills an important gap in the undergarment market. Having a great company and product name adds to market appeal and most likely has had a direct affect on the company’s million dollar sales record. Why is the letter “K” so strong in branding?

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Company Brands Microsoft Banking 264

Waxing UnLyrical

JUNE 22, 2016

It is important that marketing and communications professionals understand the control that they can now assert on platform-specific content. This means that another communications or marketing tool that you can use is sponsored content through a third-party publisher. You may have read recently that LinkedIn is now a Microsoft joint.

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Content Apple Drupal WordPress 128

Waxing UnLyrical

NOVEMBER 8, 2011

The stock market hates surprises. The market is saying LinkedIn has a bigger upside than Apple. Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case. People would still line up at midnight to buy the next amazing gadget that would change their life.

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Case Study Apple Study Brands 187

Waxing UnLyrical

MAY 15, 2011

Facebook doesn’t care if you like how they do business, period , by Frank Reed for Marketing Pilgrim. Microsoft buying Skype? by Chuck Hemann. Why: talk about keeping it real. You go, Chuck. by Jayme Soulati. Why: it’s only recently that people have started bantering here on WUL. by Jeff Pulver.

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Microsoft Flickr Social Media Buy 139

Waxing UnLyrical

NOVEMBER 17, 2011

I was in the market for a new machine this spring, and was instantly interested in the Chromebook. You open pictures in new tabs/windows, write documents using Google Docs or Microsoft’s Skydrive (essentially Office in the cloud). The first thing you’ll need to get used to is the lack of programs on your machine.

Microsoft 157

Microsoft Flickr Google Course 157

Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. Mark as read Approve comment I think a boon for marketers, Sheldon, but it will be interesting to see how it plays out. When you “like&# a page; 2.

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Class Facebook Privacy Public Domain 268