Direct Marketing Observations

article thumbnail

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 Go Get a Tablet - it’s hard to ignore the mobile and tablet markets. billion by 2015 up from $3.2 billion in 2010. Focus on the Customer. need more proof?

comScore 166
article thumbnail

The sea change in Twitter sentiment

Direct Marketing Observations

As new marketers and companies flock to Twitter, their predisposed notions of how to use Twitter have been fueled not only by us subconsciously, but also by other marketers and individuals who “think&# that the best way to use Twitter is as a one to many broadcast mechanism. The conversation and ensuing relationship.

Sentiment 189
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Most Twitter users don’t tweet-Is that a problem?

Direct Marketing Observations

Should marketers be concerned? Tags: Twitter microblogging. Most users , says Costolo, d on’t Tweet at all, but rather use Twitter as a consumption media. The COO of Twitter just said that no one uses his product as it was initially intended. Should those who are hoping to have conversations be worried? Sharing content.

article thumbnail

Leveraging Twitter: From Tools to Tweetchats

Direct Marketing Observations

Tags: Twitter social media marc meyer microblogging brighttalk.

article thumbnail

The propensity to Repeat in Social Media

Direct Marketing Observations

Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. Everything else is fair game right now. We’re a demand society. This is the “Consumers of Content&# generation. Make it just as good as… and release it.

article thumbnail

There is no point in using Twitter for your business. Wait, Yes there is…

Direct Marketing Observations

Tags: SEO/SEM Twitter microblogging social media.

article thumbnail

Why Twitter Still Matters

Direct Marketing Observations

Tags: SEO/SEM Twitter social media marc meyer microblogging non-profits for social media.

Twitter 180