Buzz Marketing for Technology

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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

We often throw this idea around as marketers – “being relevant”, but few people discuss how! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. To do this, I asked our research analysts at Networked Insights to study what marketers talk about.

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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Reddit. Stumble upon something good?

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Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous.

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Trust is hard to come by these days

Buzz Marketing for Technology

So what does this mean for marketers and for major brands in an era of social media? This doesn’t come from reading tweets everyday about your brand it comes from analytics of all forms of social media – blogs, microblogs, social networks and forums. Well 2 things …. No related posts.

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Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

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Social Media for the Boardroom

Buzz Marketing for Technology

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Technology. Related posts brought to you by Yet Another Related Posts Plugin.

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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. I think as Social Media marketers we have to get better at training. You go crazy making your business case based on the idea that people will be so much more productive.