Waxing UnLyrical

JUNE 26, 2013

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme.

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Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. Why: What does marketing look like when there are no boundaries?

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Waxing UnLyrical

MARCH 28, 2011

We PR pros often talk about what Public Relations can learn from Marketing. But what can Marketing learn from Public Relations, if anything? “First, once marketing materials are shared online, they are no longer under the control of the brand. How to be more analytical. Focusing on the numbers. Being more results-driven.

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Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Know beforehand & avoid vanity metrics #measurepr. Change in reputation? Two quick notes before I wrap up: 1.

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Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

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Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Or worse, that AI will end civilization? Will people (e.g.

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Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe.

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Waxing UnLyrical

AUGUST 1, 2014

.” Are we that under-confident as an industry that we have to resort to fecal metrics (yes, I said it) to justify our fees? However, when given a choice we absolutely should not and, even if we have to, we should be trying to educate our clients on better and more effective metrics. ” So I do get it.

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Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Should PR be tied to sales?

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Waxing UnLyrical

JANUARY 11, 2019

This often results in showing vanity metrics that don’t tie to bottom line results. It takes effort, but it differentiates you from the myriad of other agencies that pay lip service to metrics that matter. To make your agency thrive in content marketing, you need to be a strategic partner to your clients, not just a group of writers.

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Waxing UnLyrical

JANUARY 22, 2016

We were lucky to welcome two special guests: Rebekah Iliff , Chief Strategy Officer of AirPR and Suzanne Blackburn , PR Manager for Experian Marketing Services. On whether impressions are a valuable metric for PR: A2: No. Here’s some of what we talked about. They were valuable when we had nothing else to work with.

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Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Those are vanity metrics. Handle your company’s email marketing efforts? “If you can’t measure it, you can’t manage it.” ~ Peter Drucker.

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Waxing UnLyrical

JUNE 12, 2013

Marketing, word-of-mouth, and online commentary are just a few examples. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. Obviously, marketing has its own objectives — to drive new customers, to establish awareness, etc.

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Film Metrics Flickr Loyalty 258

Waxing UnLyrical

JANUARY 20, 2015

Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. How to Shift PR From Vanity Metrics to Value-Driven Measurement. 5 Measurements for PR ROI.

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Waxing UnLyrical

SEPTEMBER 16, 2013

5 Metrics Every B2B Marketer Should Track. Why: Tracking the correct metrics can make or break your lead generation program. Eric Wittlake shares which data are essential for long-term marketing success. Business Marketing Resources Shonali Burke Weekly Roundup lead generation marketing your business take the lead'

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Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Know beforehand & avoid vanity metrics #measurepr. Change in reputation?

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Metrics Consultant Eventful Reputation 114

Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. After all, as long as there is a demand for the metric, it is bound to remain commercially available on the market.

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Social Media Metrics Flickr Industry 227

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Metrics to gauge whether a travel app is taking off. The sky’s the limit when it comes to creativity in the travel and tourism industry! JD Lasica is an author, entrepreneur, public speaker and new media pioneer.

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Tourism Travel Startup Metrics 114

Waxing UnLyrical

APRIL 14, 2011

Meaningless metric if we arbitrary assign loose value to it. CommAMMO There surely are good reasons to build a FB community, even if only marketing-related. But Marketing and PR are not the same! mikedonatello: In fact, PR is an element of marketing, not a separate animal. measurepr -12:21 PM Apr 12th, 2011.

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ROI Metrics Tourism Reputation 173

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. This is a brilliant paper by Richard Bagnall , co-author of the valid metrics framework Angie discusses in the above paper, that focuses more on social media measurement.

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Waxing UnLyrical

APRIL 2, 2013

On how to undertake research that doesn’t break the bank, whereupon Sandra said something really smart, and important, about metrics in general: @ gleenyc Most important metrics don’t come frm the platforms – it’s not tweets, likes or follows that matter. It’s leads & sales.

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Waxing UnLyrical

MARCH 21, 2019

Focusing on end data and metrics and forgetting why we’re doing what we’re doing in the first place; losing that human connection, is an ever-present danger. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. Sometimes people are going to show their true engagement by liking or retweeting.

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Meme Training Flickr Discount 250

Waxing UnLyrical

OCTOBER 17, 2019

However, there are some great PR attribution metrics that are often overlooked by PR professionals hidden away in most website analytics platforms like Google Analytics. BOOM, bottom-line metrics! But you can go even further with this metric. “If Here are three of the most valuable that you can start using today.

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Metrics Analytics Google Press Release 173

Waxing UnLyrical

JULY 11, 2016

PR and Marketing Data: Impressions, Reach and Relevance, Oh My! Why: “Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards,” writes Avinash Kaushik.

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Waxing UnLyrical

AUGUST 3, 2016

A1: but there was nothing to help us really measure what mattered, beyond vanity metrics. So how can PR pros move beyond impressions and report “smart” metrics? Question three asked, “What are smart metrics?” Aly Saxe (@Aly_Saxe) July 12, 2016. So I built software to do it. measurePR. — That’s amazing.

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Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Digital Marketing & Analytics: Five Deadly Myths De-mythified!

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Waxing UnLyrical

AUGUST 26, 2015

Our friends in marketing have metrics – this many impressions equals this many prospects equals this much in sales. Measure your intranet metrics. And don’t neglect internal search in your metrics! Unclench your teeth, my dear colleagues, or you’ll hurt yourself. Measurement is absolutely essential.

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Waxing UnLyrical

AUGUST 7, 2015

Changing interactions, changing metrics. So those were part of your core suite of metrics. If you’re still stuck on “comments” as a metric, how valid would that now be? What you consider valid in terms of metrics are just that: what you consider valid. Then social really started coming into its own.

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Content Metrics Lurker System 100

Waxing UnLyrical

NOVEMBER 17, 2014

Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. When the Intermediary is not Adding Value.

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Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online. Good morning from beautiful Baghdad by the Bay aka San Francisco!

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Press Release Startup Consultant Flickr 186

Waxing UnLyrical

OCTOBER 9, 2015

On practical level, big difference is refusal of some – big – markets to give up their AVEs. Q2: Commonalities: FEAR: of metrics, of measurement, of failing. richardbagnall leading @AmecOrg metrics initiative. AmecOrg (@AmecOrg) October 6, 2015. Shonali Burke (@shonali) October 6, 2015. measurePR. (Q5).

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Waxing UnLyrical

JULY 21, 2014

Metrics: It’s Never “THE” Number; It’s Always “A” Number. Do you need an Email Marketing or Marketing Automation Tool? Why: Which is better for your business, email marketing or a marketing automation tool? Why: Numbers are meaningless without context. Ian Cleary explains the context which is best for each.

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Consultant Flickr Resources Metrics 195

Waxing UnLyrical

JUNE 17, 2016

It’s an incredible, interactive tool, that literally walks you through how to identify not just your relevant metrics for each stage of the customer journey, but how to frame your overall strategy as well. Because really, now that we have this at our disposal, there is absolutely no excuse for crap metrics, AVE, or any of that nonsense.

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Metrics Banking Conference Consultant 100

Waxing UnLyrical

APRIL 3, 2015

Matt LaCasse : Old School metrics. Debra Bethard-Caplick : Marketing claiming that PR is a tool/subset/specialization of marketing. Debra Bethard-Caplick : Marketing claiming that PR is a tool/subset/specialization of marketing. Emily Stivers : Press releases. Claire Celsi : Fact sheets. Mary Deming Barber : AVEs.

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Press Release Consultant Metrics Communities 100

Waxing UnLyrical

FEBRUARY 25, 2015

There were several responses to this, including from the Queen of Metrics herself, Katie Paine, and Johna Burke of BurrellesLuce: A2 Main reason is…@shonali gr8 job getting guests & timely topics. Measurement & Metrics MeasurePR #measurepr deanna boss jen zingsheim phillips johna burke katie paine' We hope to see you there!

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Metrics Skills Hosting Consultant 100

Waxing UnLyrical

DECEMBER 14, 2016

One of the biggest selling points of digital/social marketing is that it can be measured. Track your progress with metrics on the employee advocacy platform you choose, or other listening tools to measure your success. Align your metrics to business goals so you can assess the effectiveness of your program.

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Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) A1 I’m a marketer. content!), the June #measurePR chat followed suit.

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