Social Media Strategery
DECEMBER 22, 2020
The pandemic has given B2B marketing leaders a golden opportunity to rethink the culture of their marketing teams. Rather than worrying about how to recover , the best B2B marketers are thinking about how to get stronger. The metrics of what a successful employee is has to start including those behaviors you want to see.
Social Media Strategery
JANUARY 6, 2014
As soon as managers pick a numerical metric as a way to measure whether they’re achieving their desired outcome, everybody starts maximizing that metrics rather than doing the rest of their job – just as Campbell’s law predicts.” PR can and should serve a critical role in the integrated marketing mix.
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Social Media Strategery
APRIL 1, 2013
In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, and they should engage traditional humans, their consumers, in dialogue.” In it, they debunked three common social media marketing best practices -.
Social Media Strategery
MARCH 8, 2011
Along with this realization has come greater demand for people to handle things like user adoption, marketing, and community management – we’re witnessing the rise of the internal community manager. With the growing ubiquity of Enterprise 2.0 The Internal Community Manager wears many hats.
Social Media Strategery
OCTOBER 8, 2009
Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. and non-profit 2.0 (for cross both lines.
Social Media Strategery
MARCH 1, 2010
But now, with social media such a huge part of public relations , advertising, marketing, sociology, and even biology , it’s becoming even more important that the next generation not only understands how to use social media, but how to use it for more than just organizing fraternity mixers or keeping in touch with your classmates.
Social Media Strategery
FEBRUARY 22, 2015
Last month, two of that book’s authors, Doc Searls and David Weinberger, created the “ New Clues ,” an updated perspective on how the Internet affects marketing, PR and technology. Integrated marketing involves a lot more than simply bringing the SEO guy to the meeting. It’s do or die time for PR.
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