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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 95
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Start free 30-day trial What are vanity metrics?

Metrics 107
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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

Are you a business marketer looking to maximize your efforts? If so, you need to be aware of the key metrics that will allow you to measure your success. By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved.

Metrics 140
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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Meta gives advertisers seemingly limitless metrics that can distract us. Simplify the key metrics that are most important. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There is no need to prioritize any metric over this group. Be careful.

Metrics 165
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Meta Ads Metric Update: Accounts Center Account

Jon Loomer

Meta has rolled out an update to ads metrics that you may have spotted in Ads Manager: Accounts Center Account. ” Wherever you’d see “people” — in a metric name or metric definition — you will now see Accounts Center Account. No new metrics. It looks like a typo, but it’s a thing.

Metrics 183
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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Page Views.

Metrics 191
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The Facebook Ads Metrics That Matter

Jon Loomer

Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. You can customize your columns in Ads Manager to include the metrics you care about most. I currently have 30 metrics in this setup.

Metrics 212