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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

So once Elon Musk took the reins at the social media platform and replaced the winged icon with a big letter “X,” Duolingo was unsurprisingly quick to react: does this make me the alpha bird? That made Twitter’s rebranding a real open goal for marketers. As is so often the case, this trend flipped the original image on its head.

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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. But a B2B software company likely wouldn’t have an authentic way to engage with that meme. Social media moves fast.

Trends 167
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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. Skits and memes. What is TikTok, anyway? The good news?

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Here are 7 surefire TikTok Marketing strategies. Understand the TikTok Algorithm.

Strategy 175
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The Meme-ification of Instagram

Buffer Social

In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Keep reading for examples, inspiration, and directions on the meme-ification of Instagram and how to ride the wave. Memes included. Memes are … Relatable.

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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Demand was so high that the “BRBs” were sold for almost $1,400 on reseller platforms, although you’ll be relieved to hear a pair can now be purchased for a far more reasonable $350. I guess people quite like Kevin James?