Waxing UnLyrical

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Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

Memes are one of those things. For most of us, memes are a trifling way to spend the day: a source of laughter or, albeit less frequently, inspiration. For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. Memes are also perfect for use on social sites.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. ” After she saw the meme, Susan started reporting the image and private messaging pages on Facebook with a request that they take down the image and/or meme. No harm intended. The crazy part?

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Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix

Waxing UnLyrical

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe.

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Technology Makes Us Lazy Communicators

Waxing UnLyrical

Insert meme of men on a train looking at newspapers here.) Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. That speaks very strongly to me at this point in my life right now as I’m taking on a more analytics focused role in my job. It’s the nature of our modern world. Soothsayer.

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Monday Roundup: The Power is Yours

Waxing UnLyrical

Why: In this post for BusinessGrow.com , Nathan Dube shares how a simple meme and one cat were powerful enough to raise money for social good. Why: In this post for Sensei Marketing , Jeannie Walters dispels the myth that we must walk in our customer’s shoes to provide powerful customer service. Write it Down.

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Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

There are legal rules marketers and PR professionals aren’t always aware of, and there can be serious legal consequences if these rules are violated. We know memes and gifs are cool. So here’s the solution to problem #1: Create your own images, videos, and other materials for your marketing. Especially a celebrity.).

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6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output. Like SEO on the web, it’s the social advocacy that works for content marketing on social media platforms.

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