Social Media Strategery

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What's Your Government 2.0 Personality Type?

Social Media Strategery

Edgerider – You are always looking for the latest and the greatest Internet meme, idea, and initiative. meme inevitably bores you. Thanks for helping me think through the various dimensions and roles I play in edu-marketing social media within the government! personalities, and attempted to categorize them here below.

Gov 2.0 94
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“I want a Twitter for All the Various Parts of the Government”

Social Media Strategery

If that means getting every Government agency department and agency tweeting, that’s ok by me, as long as they’re doing it to be helpful and not to check a box, or to market themselves, or to help someone leave behind some sort of legacy. Use social media but remember why you’re using it. government 2.0 , newcomm , Prof.

Gov 2.0 85
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Your Best Content May Be Right Under Your Nose

Social Media Strategery

Content marketing has become one big M.C. 13 Tools to Automate Your Content Marketing”. “15 15 Habits of Highly Effective Content Marketers”. Unfortunately, most brands get overwhelmed by all the content marketing best practices, tools, and gurus and totally miss the resources right under their noses.

Content 50
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Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.” Your culture. Does your brand contribute money to a local or national charity?

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31 ‘New Clues’ for PR Practitioners

Social Media Strategery

Last month, two of that book’s authors, Doc Searls and David Weinberger, created the “ New Clues ,” an updated perspective on how the Internet affects marketing, PR and technology. Integrated marketing involves a lot more than simply bringing the SEO guy to the meeting. It’s do or die time for PR.