Janet Fouts

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Community management and content creation

Janet Fouts

Some CEO’s can’t create content either, and they let their marketing person do it for them. Others are generalists and know more about creating memes than they do about the core values of the brands they represent. To tell great stories you have to stop having your community managers produce your content. Not always.

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How are you going to change the world in 2012?

Janet Fouts

Maddie Grant threw down a glove challenging a number of people to participate in a meme answering the question “ How are you going to change the world in 2012 ?” in 2012 we plan to increase our pro-bono work through interactive training for nonprofits, particularly in inbound marketing practices and of course, using social media.

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Twitter to Offer Deals with Earlybird

Janet Fouts

In these times what’s not to love about buying a coupon for a dinner at 40 or 50% of it’s market value? It’s the hottest meme out there right now. I’m a big fan of group coupon networks, deals and discounts offered through Twitter. Does it work? Sure it does.

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New Social Media Report, and What About UGC?

Janet Fouts

I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. There’s lot of good information here, as you’re planning your winter marketing campaigns. As often happens with social media, it took on a life of it’s own and became a meme trashing the brand.

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