Almost Savvy

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How to Screw-Up a Blogger Pitch in 4 Easy Steps

Almost Savvy

As I was listed as one of the LeWeb Official Bloggers , I received a few requests to meet from those interested in obtaining coverage for their product or for one of their clients. Still, there was one guy who sent me several messages hoping to set up a time to meet with me while at LeWeb. Now, let’s be clear.

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

All too frequently, the decision is to have a meeting – a meeting at which all of these decisions and next steps will be spelled out in detail. Cynthia is the Senior Director of KitchenAid Brand and Marketing Services. Don’t get me wrong, they did screw-up – and in spectacular fashion.

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It’s All About.Me (Your Identity Online – Simplified)

Almost Savvy

Find the balance between having enough text to say something interesting about yourself (enough) and not having it begin to look like marketing material (too much). Please share the link in the comments so that we can easily meet you. This is one more tool which will help you make it dead simple for others to learn more about you.

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

All too frequently, the decision is to wait to set up a meeting – a meeting at which all of these decisions and next steps will be spelled out in detail. Cynthia is the Senior Director of KitchenAid Brand and Marketing Services. Don’t get me wrong, they did screw-up – and in spectacular fashion.

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Business Cards - So Important or So Over?

Almost Savvy

Given that people come expecting to meet many people for the first time, it always surprises me when people arrive without business cards. I meet so many people that, even if I had a photographic memory, I would never be able to remember the person’s name let alone where I met them and what their line of business is.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

If this is your primary activity online, you are not a marketer. Meet Your New Chief of Social Media: The Neighbor’s Kid. Perhaps, you’ve sent out promotional postcards (a.k.a. junk mail) in the past and are now looking for a more cost effective way to reach more people. You are a spammer. You’re Obsessed with ROI.

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

All too frequently, the decision is to wait to set up a meeting – a meeting at which all of these decisions and next steps will be spelled out in detail. Cynthia is the Senior Director of KitchenAid Brand and Marketing Services. Don’t get me wrong, they did screw-up – and in spectacular fashion.