Direct Marketing Observations

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Old Spice takes social media marketing to another level

Direct Marketing Observations

Brilliant, real time, impactful, measurable, social media marketing. A Mashup of traditional media, YouTube and Twitter-Love it! Tags: mashups social media Old spice social media mashup. The Old Spice Man shot YouTube videos in response to people’s Tweets. It’s brilliant.

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It’s Not About Social Anymore

Direct Marketing Observations

Those also were the same people, myself not included, who took to their pitchforks and torches to light up any company who slipped up with any type of ambitious forays into the great unknown called social media marketing. Even if it was an honest mistake. But something has happened. No, social isn’t dead, not by a long shot.

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Social Media: What’s Right, What’s Wrong, and What’s Next?

Direct Marketing Observations

For me it was a mashup. It was cool, different and most of all it was viral which is the holy grail for all digital marketers. Because Google understands that if you can keep your people in network, then you can market to them, you can sell to them, and they are that much more valuable to you and your partners.

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SEO and Social Media are Inextricably Joined at the Hip.

Direct Marketing Observations

Encourage the mashup. Don’t get me wrong, I love Rohit’s definition or &# new rules&# of SMO. Create shareable content. Make sharing easy. Reward engagement. Proactively share content.

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