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5 Social Media & Digital Marketing “Must Haves” for 2016 – Part II

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In Part I , I gave you a bird’s eye view of what is only going to INCREASE in 2016 and recommended concentrating on and implementing these “Must Have” tactics to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business: Consumers Are Social. The post 5 Social Media & Digital Marketing “Must Haves” for 2016 – Part II appeared first on yMarketingMatters. Being on Social Media is a Must. Consumers Are Visual. Incorporating Images & Videos are a Must. Consumers Are Mobile. Having a Responsive Website is a Must.

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5 Social Media & Digital Marketing “Must Haves” for 2016

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With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. Social media is the future of marketing.     2. Consumers

Best Tips for Successful Social Media and Digital Marketing in 2014

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Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my  most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Email List and Email Marketing. No more separate silos. They

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Why Social Media Is So Important for Your Business in 2014

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Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. In  Social Media Examiner’s  2013 End of Year Report, marketers now place  very high value  on social media marketing: 86% of marketers stated that social media is important for their business. Twitter.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

5 Reasons Why Your Social Media Marketing Efforts are not Working

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In my experience with my clients, I see that these business owners often make one or more of the following mistakes in their marketing efforts:   1. One important advantage of social media marketing is that it enables you to target a particular, specific audience. Blog Social Media for Business Social Media Marketing Tips Social Media For Your Business Using the Wrong Platform.

Google+ for Your Business

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Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Statistics also show that Google+ is used by a whopping 40% of marketers and two-thirds of this 40% plan to further increase their activity on this social platform. Google+ has an estimated 300 million active users  - far from the ghost town people believe it to be. 

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What Social Media Means For Your Business in 2014/2015

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SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Social media has leveled the playing field for small and medium businesses.  . A few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. It outshines traditional marketing.

Top Marketing Trends for 2013

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As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated.

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How to Produce Social Media Content for Your Business

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When you’ve got a content calendar that you commit to, social media marketing becomes a lot less daunting. Blog Blogging Content Strategies Social Media for Business Social Media Marketing You also know that social media is a hungry content machine! It should answer the following questions: - What type of content do I need to post and promote. The Secret: BLOGGING! Viola! Videos.

3 Super Quick Facebook Tips to Increase Fans

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Blog Facebook Tips integrated marketing marketing for small business social media Here are three easy tips to organically increase your Facebook Fan base and engagement: 1. Link Your Facebook Business Page from Your Personal Facebook Profile . It should look like this: To do this, follow these steps: Go to your personal profile. On your timeline cover image, click on “Update Info”.

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

Which Social Media Channels Should I Use For My Business?

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Many see Google+ as a combination of Twitter and Facebook, but its new features makes it a marketing paradise. Linkedin is the largest social media network for business people and professionals but most small business owners still don’t have it on their marketing radar. But the YouTube market is competitive. That is the million dollar question I get asked ALL the time. Twitter.

How to Measure Social Media Success for Your Small Business

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With social media marketing, you can  undeniably  grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social media has value beyond marketing and when used to the fullest, it connects with every part of your organization’s business. Here are the top ones: 1.

Interpreting Facebook Page Insights: Reach vs. Engagement

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As with all advertising and marketing, the metrics to gauge success depends on what you are trying to accomplish. Facebook Social Media for Business Social Media Marketing Tips Facebook changes Facebook posting Facebook Reach vs Engagement marketing for small business New Facebook Insights social media Most of these metrics can boil down to (1) Reach and (2) Engagement.

Improve Your Marketing With Hashtags

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Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. Start using hashtags to improve your marketing! The post Improve Your Marketing With Hashtags appeared first on yMarketingMatters. The proliferation of hashtags is truly incredible. makes your own content discoverable. RiteTag.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Facebook Update: New Layout for Business Pages

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Let’s hope these (yet again) changes will have a positive impact on our Facebook Pages, our marketing and our busine$$! Blog Facebook Social Media Marketing Facebook changes Facebook for business Facebook Timeline Facebook Timeline for Business Pages Facebook Tips New Facebook Page Layout 2014 new layout for facebook business pages new layout for facebook pages

Understanding Twitter: Best Ways to Tweet

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You can ask users to include a unique hashtag in their own tweets as part of your  newest Twitter marketing campaign. Social Media Marketing Tips Twitter Uncategorized Best Ways to Tweet marketing for small business social media twitter marketing twitter tips Twitter is a remarkable social media platform for your business. To see your Twitter Home feed, click on Home: .

Does My Business Need to be on Twitter?

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Blog Marketing Social Media for Business Social Media Marketing Tips Twitter marketing for small business marketing strategy social media twitter marketing Twitter Strategy twitter tips There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Be available to your audience instantly 24/7.

8 Marketing Trends to Implement in Your 2012 Marketing Plan

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What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today.  Source: Mobile Marketer).

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Using Facebook Hashtags for Your #FacebookMarketing

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When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Test hashtags as part of your Facebook marketing strategy and measure your results. . - Use them wisely, not in every single post, and don’t stuff hashtags into your posts. workingfromhome?

Video Marketing For Your Business

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This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and  Facebook Video Advertising. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Video ads will bring your marketing efforts to the next level! More than 70% of marketers say  that video produces conversions better than any other type of content. Why the explosion of video content? Vimeo.

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Understanding Twitter: Best Ways to Tweet

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You can ask users to include a unique hashtag in their own tweets as part of your  newest Twitter marketing campaign. Social Media Marketing Tips Twitter Best Ways to Tweet marketing for small business social media twitter marketing twitter tips Twitter is a remarkable social media platform for your business. To see your Twitter Home feed, click on Home: . Mentions.

Is it Time to Re-Think Your Social Media?

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It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Marketing Social Media for Business Social Media Marketing Tips Facebook integrated marketing Linkedin marketing for small business marketing strategy social media Twitter YouTube Are your videos getting the views you want on YouTube?

Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!

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Blog Facebook LinkedIn Marketing Social Media for Business Social Media Marketing Tips Twitter Facebook Business Page Facebook changes integrated marketing Linkedin marketing for small business social media Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates  that are taking effect right now. .

What Grandma Can Teach You About Social Media Marketing

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Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing. Electronics are truly the go-to when it comes to marketing yourself or your small business and it can be easy to dwell on the numbers you’re trying to reach, while forgetting about the actual people that you are marketing to.  .

Social Media for Your Business: Quality Over Quantity

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That’s the power of social media marketing.  It allows companies to get quality followers by: Targeting a SPECIFIC audience. This is why social media marketing  cannot be matched by other mediums like PPC, SEO and online advertising. Blog Marketing Social Media for Business Social Media Marketing We all want to see our followers on social media skyrocket in numbers.

Social Media News & Updates: September

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That’s it for now.  I hope this helps you keep up to date and makes you more productive in your social media marketing for your business! Blog Social Media Updates marketing for small business social media Social Media Marketing Social Media News Pages will be able to create ads for desktop and mobile News Feed to boost awareness of events and drive responses.

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Linkedin Update: Linkedin Products & Services Page To Be Removed

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This allows brands to target their marketing and build relationships within relevant communities.  Note: If you want to use the recommendations in promotional or marketing materials you’ll need to get permission from the individual who made the recommendation”. Yes, that’s right.  On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages!

Social Media Updates: May

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Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). Great news for marketers looking for better ways to express themselves on Twitter. PLUS A HUGE TIP! Let’s dive right in! Facebook. Facebook Live! Twitter. WhatsApp. Instagram.

A Mobile Website is Key for Business in 2015

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Blog Integrated Marketing Mobile Marketing Mobile usage is at an all-time high ! In In 2014, US adults spent  23.0% more time with mobile on an average day than in 2013. This is only going to increase in 2015. Now more than ever individuals use their smartphones to watch videos, shop, and consume information. Check this out: 11 Stats Why You Should Care About Mobile Web Performance !

Social Media Updates January

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These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. This gives marketers a definitive direction for marketing and advertising!

Social Media Updates: March

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March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. Facebook has long had a  News Feed algorithm , one that has drawn the ire of users and marketers alike. Here we go…. Facebook. Views:  Number of times your video was viewed on a particular day. Pinterest. Instagram.

Twitter Update: Twitter Rolls Out New Profile Redesign

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Blog Marketing Social Media Marketing Twitter marketing for small business marketing strategy Tips twitter marketing twitter tips It seems I have been writing a lot of social media “update” blogs recently:   Linkedin Update: Linkedin Products & Services Page To Be Removed  and  Facebook Update: New Layout for Business Pages. Larger Header Photo. Amazing!

4 Ways to Make Sure You Always Have Something to Say Online

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write on social media marketing trends, tips and best practices. Blogging Marketing Social Media for Business Tips Content Marketing marketing for small business marketing strategy Social Media Marketing It’s probably the most common problem faced by business owners who use social media and blogging for their business: What am I going to say?

22 Simple Tips to Grow Your Email List Organically

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While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Obviously for email marketing to be effective, you’ve got to possess a list, right? Use an Email Marketing Service Provider. Email is used far more than Facebook and Twitter combined. How much more? Twitter: 140 million tweets per day. Email?

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6 Ways to Measure Social Media

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It is less clear-cut and more complex than other more traditional marketing channels. But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. Measuring social media effectiveness can seem daunting. Here are 6 social media metrics that will help determine if your social media efforts are successful. Read the full blog here.

Why Inbound Marketing Is So Important For Your Business

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Simply put, inbound marketing is creating and sharing useful, compelling and fanstastic content with potential and established clients.  It’s inviting them into your way of thinking and business culture. Traditional marketing is a one-way conversation – the marketer talking ‘at’ the potential customer. Now that’s marketing people can get involved with. Sales.

Social Media Updates: September

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September saw some great social media updates for marketers. Here Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. You can also design header templates, marketing materials, documents, presentations, invitations and ads. hope this helps you improve your social media marketing. Instagram.

Social Media Updates: July

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Marketing automation integration. July has been a bumper month in social media! All the major social media platforms came out with at least one update. Let’s get right to it…and check out my JULY TIP at the end… Google+ Makes Some Changes. Google+ has started rolling out some changes and will continue doing so over the next few months. Linkedin. Twitter. SlideShare. YouTube.

Outsourcing Social Media Management

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This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Definitely worthwhile subscribing to Right Mix Marketing blog , and following him on Facebook and Twitter !  Thank You, Tom. coming from you).

My Best (Free) Tools to Manage Your Day-to-Day Social Media Marketing

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Social Media Management Tools Social Media Marketing Tips Facebook Google Alerts Google Analytics Hootsuite Social Media Management Social Media Monitoring SocialMention TweetStats TwentyFeet Twitter WefollowThere are a ton of tools out there – free and paid – to manage your daily social media activity. have picked out the primary tools that I use on a daily bases, for myself and my clients, that I think will be the most useful to share with you, the SMB owner.

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