Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. Heineken 100 marketing campaign.
4 Ways To Put a Little Love In Your PR
FEBRUARY 5, 2016
Of course, they’re still marketing the show, the videos, the replays, the products, the look… that won’t (shouldn’t) stop any time soon. Shel Israel is embarking on his 3rd book in four years, which he will co-author with Robert Scoble (disclosure: I managed PR & marketing for their second book, Age of Context , in 2013). Bring your audience into the story.
Which Channels To Focus On In Your Internet Marketing Strategy
JANUARY 6, 2016
With so many options for Internet marketing, how does a company figure out which ones to focus on? The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? Objectives for Internet marketing campaigns usually include one or more of the following, with varying degrees of emphasis: E-commerce revenue generation. Email Marketing.
The Three Word Shortcut to Great Influencer Relations
APRIL 29, 2016
” That’s not surprising, since “influencer marketing” is the buzzword du jour. So it’s also not surprising that for every company or marketer who’s trying to do this thoughtfully , there are tens, if not hundreds, of others, trying to make a quick buck by creating an influencer marketplace. There isn’t one. Relationships take time.
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). So you put it together. What gives?
Data and Storytelling: PR’s Peanut Butter and Jelly
OCTOBER 21, 2015
Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Soza holds BA in Marketing and a BS in Psychology from Loyola University of Chicago. Content Marketing Public Relations Strategy airpr data and storytelling leta sozaGuest Post by Leta Soza. The result?
Words and Pictures – the Batman and Robin of Content Marketing
JUNE 24, 2015
But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing.
The 4 Secrets of Influencer Engagement
APRIL 20, 2016
Guest Post by Jordan Feise. [Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. Agencies and enterprises alike are investing in and executing successful influencer marketing campaigns.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
How to Measure PR and Marketing Outcomes on Snapchat
AUGUST 5, 2015
Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. Indeed, many of the social marketers and PR practitioners that I reached out to are perplexed by Snapchat although most agree that the potential audience is compelling. Views on Snaps ( V ).
Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix
MAY 4, 2016
When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Is your use of humor in marketing your company sustainable? What about B2B?
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page
MAY 18, 2016
Elaine Hughes is a former news reporter who takes a journalistic approach to marketing. Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. Here are some tips on getting your story noticed: 1. Find the story hook. Find out how they did it.
7 Pillars of Solid Influencer Marketing Programs
APRIL 15, 2016
As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. It’s usually at least some combination of the first two, but if you’re not clear about what it is you’re looking for, your influencer marketing program will be off to a rocky start. Create content? Share it?
“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations
JUNE 1, 2016
This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. We could Guest Post by Emma Hawes. Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. want people to know, “I’m not alone,” and like the R.E.M. song says, “ Everybody Hurts.”
Draw Me a Story: Six Storytelling Lessons From Cartooning
OCTOBER 14, 2015
Content Marketing Marketing Strategy cartoons Noise to Signal Rob Cottingham storytellingGuest Post by Rob Cottingham. Think of cartoons as storytelling, and you probably think of animation or graphic novels. But single-panel cartoons are stories, too — just really distilled ones. Here are six of the key lessons I’ve learned along the way, and the cartoons that helped to teach me: 1.
Measuring Multimedia: The One Stat Every Brand Should More Closely Examine
AUGUST 24, 2016
It’s the same kind of quality improvement process used in Facebook ads, email campaigns and a host of other marketing strategy. Dan Farkas is a Lecturer of Strategic Communication at Ohio University and is a marketing consultant when not in class. Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. Take the over. Seriously.
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy! In other words, PR folks who collectively represent a broad spectrum of backgrounds typically referred to as “diverse.”.
Communicators Must Lead
JULY 15, 2015
Ken Jacobs, ACC, CPC, is a certified professional coach, and the principal of Jacobs Executive Coaching, which helps corporate communications, public relations, marketing and advertising leaders and executives achieve and surpass their goals. Guest Post by Ken Jacobs. When I was growing up in the world of PR, many communicators who were considered successful were primarily doers.
4 Ways PR Is More Than Media Relations
JULY 22, 2015
Over the years the industry has evolved and adapted, to meet brands’ and markets’ needs. But Not what you want and not what your marketing department wants or thinks your consumers want. Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage.
4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
JULY 22, 2016
such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. You’ve been told to get “buzz” (that old favorite of marketers) and awareness… ultimately I would assume resulting in leads, or sales. It’s really nifty, so if you haven’t as yet looked at it, please do. The
5 Tips to Incorporate Design Elements Into Your Marketing Strategy
JANUARY 20, 2016
Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. Who is the target audience that your products or services are being marketed to? How do you incorporate design elements into your marketing strategy? Tips to Incorporate Design Elements Into Your Marketing Strategy. Font(s) choice.
Public Relations: Controlling the Uncontrollable
OCTOBER 19, 2016
What makes Public Relations unique within the communications and marketing mix? But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs. Guest Post by Mark Weiner. Regaining control.
Go For Heart Program Recognizes Heartful Marketing
FEBRUARY 10, 2016
If you’re a marketer who reads the lovely Shonali Burke’s tomes on Waxing UnLyrical and beyond, then you’re probably managing daily disruption, following thought leaders as they jump to SnapChat (and wondering why), watching podcasters use Blab to video an audio, all the while trying to meet client demands. My podcast, The Heart of Marketing , is now celebrating its one-year anniversary.
Media Relations Is Not Dead Nor Is It Dying
MAY 11, 2016
think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space. Guest Post by Kate Finley. More than 2.9
6 Resources That Will Make You a Better Storyteller
OCTOBER 28, 2015
Content Marketing Marketing Public Relations Strategy storyteller storytelling tipsGuest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days. Stories Stories connect people to each other and to their organizations. They humanize giant corporations and make brands relatable to customers. Give them a try. 1. Get the obvious out of the way.
6 Incredible Pointers For Making a Content Promotion Plan
DECEMBER 2, 2015
content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. He works at a design, branding and marketing firm, having founded the same firm 9 years ago. Content Marketing Marketing Strategy content marketing content promotionGuest Post by Jack Dawson.
Measurement: Why Business As Usual Just Doesn’t Cut It
JULY 13, 2016
But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Handle your company’s email marketing efforts? Blogging and content creation through social media are excellent avenues for content marketers to create and measure. And how do I know that?
How to Develop Meaningful PR Measurement
MARCH 11, 2015
Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. The result: PR is poorly integrated with the rest of marketing. Do media impressions have a loftier purpose than advertising or marketing? “If you can’t measure it, you can’t manage it.” Peter Drucker. measurepr.
Getting Started With Influencer Marketing? Traackr’s Got You Covered
APRIL 1, 2016
If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. Gini Dietrich has been writing a lot about influencer marketing recently , and she should know a thing or 37 about the subject, as she has a pretty significant level of influence in her space. You can’t escape!
5 Reasons Snapchat is Integrated Communications New Best Friend
JUNE 8, 2016
Some of us are the exception to that age rule, and Snapchat continues to gain market share in these older demographics. There’s no cheaper way to boost brand awareness. I’d argue that Facebook is the single best marketing tool on the face of the planet right now. Author information Matt LaCasse Social Media Marketing Specialist at Inter-State Studio & Publishing, Co.
Mind the Most Important Influencer: You
APRIL 27, 2016
We know that the best public relations and marketing programs include employees as core influencers, a group necessary for ensuring a cohesive message inside and outside the organization. Guest Post by Heathere Evans-Keenan. Yet while we tend to all that externally-focused communicating, it’s what’s going on inside that gets really interesting. How We Get In Our Own Way. self-comparison.
The 15 Types of Social Media Know-It-All
JANUARY 30, 2015
i.e. the one who “has an answer for all marketing needs with little proof of performance.” It’s one thing to educate yourself, including on social media. Education is a good thing. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? That’s a very real danger, in this day and age. O.M.G.
Is it Shortsighted Not to Host Your Own Blog?
NOVEMBER 14, 2014
First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing. But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. However, let’s examine this a little more closely. Usually, two reasons: 1. are not.
Snapchat: An Emerging Platform for Teamwork and Collaboration
FEBRUARY 24, 2016
SproutSocial: Snapchat Marketing Guide. Waxing UnLyrical: How to Measure PR and Marketing Outcomes on Snapchat. Guest Post by Karen Freberg. Snapchat has become one of the most popular and talked about platforms for 2016. Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. Providing feedback in a visual way.
Social Sharing: What Makes It Tick?
DECEMBER 19, 2014
So, for example, in the past you would have seen me live-tweet ad nauseam from, say, a marketing conference, or be online all of my weekend waking hours. As I said to Mark, one thing I have realized is that if one’s business is PR & marketing, then a certain level of social activity is necessary. The psychology of social sharing. Why me? It grew quite a bit, which was great!
Adjectives are Cheap: Sell Yourself with Nouns and Verbs
APRIL 2, 2014
Reduce marketing costs by 45% by creating a widget that puts the e-zine together for you. Guest Post by Ann Wylie. “Adjectives are cheap. Everyone is a ‘best selling’ author or a ‘sought after’ speaker or a ‘world class’ coach. Nouns are more expensive: How many BOOKS, how many SPEECHES, how many CLIENTS?” Adjectives are cheap.
When Content Marketing Lets You Down
FEBRUARY 20, 2015
Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. This is a classic case of being let down by content marketing. When Content Marketing Lets You Down is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn When Content Marketing Lets You Down. ” they say.
Why You Should Be Investing In Visual Content for Social Channels
AUGUST 10, 2016
With Bitly Campaigns , Vissla was able to see that Instagram drove 30% more clicks than an email marketing campaign. You don’t need fancy camera equipment or a lot of experience to build a successful visual marketing program. Denise Chan is a Content Marketing Manager at Bitly. Content Marketing Strategy measuring visual content visual contentGuest Post by Denise Chan.