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QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. But here’s the thing: QR codes are only cool to other marketing-minded people. Like Keith  Trivitt  said on PRBC , marketers realize the opportunity QR codes have to turn their offline marketing into a more engaging and interactive experience. But the hard reality marketers need to face is that although Smartphone sales are rapidly increasing,  less than half of the population owns a Smartphone. They’re cool. MORE >>

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. As COO Marketwire, Jim Delaney steers the day-to-day operations of the company, including all client-facing aspects of Marketwire ’s business: sales, marketing, media relations, business solutions, editorial and international divisions. Guest post by Jim Delaney. The sheer volume of social intelligence on the Internet is exploding. MORE >>

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? Terri Johnson tipped me off to a fascinating story yesterday. It’s an exposé of China’s “black PR industry.” The top black PR firms can offer these services even for stories posted to China’s most popular news portals.” ” Image: Arjen Toet via Flickr, CC 2.0. as well, disgusting as the practice is. And Scrubbing the Internet. MORE >>

” That is where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement. Business Communication Interviews Marketing Shonali Burke Social Media content marketing lee odden optimize book SEOI don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. And time is the most precious thing we have. And, ideally, start to do it better and better. MORE >>