Unlock these 6 Secrets to Better Email Marketing
NOVEMBER 27, 2014
Email marketing is dead! But take one look at the numbers and you’ll find that email marketing is not a dying breed. recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. How well does your business use email marketing to reach your customers? Blog marketin
7 NEW Social Media Solutions to Grow Your Business
OCTOBER 16, 2014
You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Here are seven new tools and solutions that you should be aware of when marketing your business on social media. 1. Twitter took the guesswork out of video marketing through Tweets. BuzzSumo.
10 Effective Social Media Options Every Business Should Use
JULY 9, 2015
So take advantage of this easy social marketing tool. Blog innovation Internet marketing Social Media Tools @hashtags Automation facebook social media twitterSetting up social media accounts is an easy way to reach a target audience for a low price. It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook. Call to Action button. So far this option is free, so be sure to enact it. Twitter.
Companies Invest More in Social Media Marketing in 2014
NOVEMBER 4, 2014
One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media marketing is undoubtedly the new wave of marketing. Companies are being forced, whether they like it or not, to put more and more of their marketing funds towards social media outlets.
Social Media Marketing GPS
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls
7 Simple Blog Post Ideas for Your Small Business
OCTOBER 19, 2015
Even with all of the emerging storytelling technology for small businesses, blogging remains an effective way to reach an audience with your marketing messages. Ideas for Home-Run Social Media Marketing. Blog Internet marketing ToolsIt’s smart to experiment with your social channels and video options like Periscope , but great blog content is also really important. It will earn the respect of your potential base and turn some into loyal customers. So what are some simple ideas to get your writing creativity flowing? Here are just a few: Behind-the-scenes. News briefs.
The Importance of Consumer Insights in Today’s Marketing Strategies
NOVEMBER 10, 2014
It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? This is one area in marketing that is grossly under-represented in contemporary academic and media discussions. Businesses and marketers that do not search for consumer insights, or who fail to understand their anthropological backgrounds, will not be able to connect or engage with prospects and won't be able to motivate them to become customers.
Is Klout On The Way Out?
OCTOBER 26, 2011
It appears that Klout scores are affected not by a mere change in the algorithm alone, but by manipulation in direct relation to their marketing program and/or large scale errors in their statistical programs. This morning, Klout launched a new algorithm, which has affected the scoring of Social Media users “Online Success Scores.” Klout, we have questions and we want answers.
Think Like Zuck: 5 Business Success Secrets from the Great Leaders of Our Time
JANUARY 14, 2013
Blog Influence marketing Social Media business decisions business secrets ceo mark Ekaterina Walter facebook mark zuckerberg social media success principles successful companies successful entrepreneursAt the age of 28, Mark Zuckerberg is the world’s 29-richest person and his company Facebook has over one billion users worldwide, only eight years after it was set up.
Once upon a time, I Believed in the Fairytale of Klout
DECEMBER 2, 2011
Interestingly, on the very day this post went live, Senior Marketing Manager of Klout Megan Berry, was asked the same question as she participated on a panel hosted on Blog Talk Radio. We, the influenceres they sell scores to, are very aware of the difference between creating a Google search and using our online information for their marketing gain. KLOUT TRANSPARENCY. Look closely.
Finally – A Promising Buzz in the Social Media Marketing Atmosphere
MAY 15, 2012
FreebeeCards.com. I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. Good for Customers, Great for Marketers. Blog Social Media business daily deals groupon livingsocial marketing promotionsMany vouchers go unused. Digg Digg.
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
Holiday Marketing Tips for Small Businesses
DECEMBER 6, 2012
It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays. Let’s explore some types of internet marketing that retailers can use during the holidays: · Email. Email marketing is far and away one of the most common ways that retailers promote sales and specials during the holidays.
5 Reasons You Still Need Infographics
MAY 5, 2015
Take a look at why the infographic is still an effective marketing tool and should be part of your marketing strategy: Visuals are memorable. Even one that is only shared a handful of times taps the power of word-of-mouth marketing to expand the influence of your business. marketing Blog business Consciousness raising Crowdtap Exam (film) facebook Facebook features Infographic social media twitterDigital video content is getting a lot of attention lately and for good reason. Video is not the only visual way to reach your customer base, though. Piktochart. Visual.ly.
Should I Use Periscope for my Small Business?
SEPTEMBER 1, 2015
Plus it is an excellent opportunity for digital content marketing. marketing Tools Academy Award Streaming media The Terminator twitterConsumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. One of 2015’s biggest trends on social media and video viewing is Periscope, the live-streaming broadcast tool that is owned by Twitter. Everyone from Tyra Banks to Arnold Schwarzenegger has a Periscope account – but what about small businesses? Let’s take a closer look.
Once Upon a Time With Klout….The Final Chapters
DECEMBER 10, 2011
As I emerge from the fairytale state that the brand we now know as Klout, has lured many of us into, I have made a decision to wake up. I, like many have decided to opt out of the Klout scoring and marketing game. Such acts are gross breaches of guidelines regulated by the FTC (Federal Trade Commission) with regards to Data Collection and Direct Marketing. That we had power. Period.
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind
How (and Why) to Clean Up Your Online Reputation
JUNE 21, 2013
Social Media Marketing: You’re Doing It Wrong. In the past few years, the focus of your so-called “reputation” has shifted from how you present yourself in person and on the telephone to how your present yourself in a digital environment. would say this this is a classic case of being both a curse and a blessing. Using the Internet to establish your reputation can be great.
The Most Remarkable People on Social Media Today
APRIL 16, 2012
I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. But then I added a new twist when it comes to measurement: As marketers, we need to start focusing on measuring intent instead of just measuring online influence. The challenge we face as marketers is that our product or service may become insignificant. Award-winning marketer and social media blogger. Internet marketer. Tweets on content creation, content marketing. Marketer, media strategist, social media, advertising.
Why Twylah Is My Favorite Influential Tool
SEPTEMBER 11, 2011
How To Use Twylah. I’ve read many posts on Twylah in the past and have attended many chats about it on Twitter, and I am convinced that Twylah is exceptional for your own branded page as well as a great tool to market your products or services. Twylah is a blog of your own tweets arranged by your most influential topics. Are you curious how Twylah works? Twylah vs. Klout. Power Tweet.
Social Media: The True Impact
APRIL 24, 2013
We spend a lot of time talking about how to make social media work for business and what kind of marketing targets social media users. This ease of spreading information has gave birth to a new type of marketing, real-time marketing. But we don’t often take a step back and see the true impact that the addition of social media networks has had on our everyday lives.
Social Media Contests and Giveaways: A Good Idea or Not Worth It?
SEPTEMBER 12, 2013
Social media has become a huge marketing force for businesses. Social Media Marketing: You’re Doing It Wrong. Blog Guest post Social Media business facebook Likes Online Communities social media social media marketing Social network twitter Everybody likes free stuff, right? know I do. Social media networks are seemingly the perfect place to run contests and giveaways.
Strategic Marketing of Managing Expectations
OCTOBER 22, 2012
” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. Taking Multi-Dimensional Marketing to Next Level.
Consistency: The Key to Marketing
JULY 11, 2013
When people talk about consistency in marketing, they tend to focus mostly on marketing materials. That said, truly effective marketing strategies go way beyond the surface. At first blush, it may not seem so obvious why consistency in marketing materials is so critical. Geico's marketing is incredibly consistent where it counts—communicating the brand.
Building A Real Twitter Community At #SXSW with Nestivity
MARCH 8, 2013
Join my #SXSW panel “ The secret dangers of online influencer marketing ” in the San Jacinto Ballroom at the Four Seasons on March 10 th at 12:30PM, and/or join me online to discuss the ideas raised during the panel discussion. We’ve heard it time and time again: Twitter is a great community-building tool. But it’s not quite there yet. Enter Nestivity.
Fitting The Social Media Cube into a Round Marketing Strategy
OCTOBER 15, 2012
What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach. Their argument is that, in today’s marketing world, too many disciplines try to stand alone.
How to Listen via Social Media and How it Can Help Your Business
APRIL 15, 2013
While so many companies, large and small, are turning to social media as a primary marketing tool, are they really listening to what their customers have to say on the networks? “Listening” via social media is an interesting concept. Many companies use canned responses (much like that oh-so-annoying automated phone system) to reply to customer inquiries. Blog Social Media
Social Media Use: Three Big Mistakes Made by Small Businesses
OCTOBER 8, 2012
Still, though social media is a popular marketing tool for small businesses, it can also be a minefield of potentially costly and critical mistakes. There are several key ways in which small businesses are continuing to miss opportunities to maximize their social media marketing potential. According to a recent survey by Vocus and Duct Tape Marketing , decision makers at small and medium-sized businesses consider overcoming the perception that social media is free as their biggest social media challenge. And why not? Not responding to customers. All business, all the time.
Why Social Media Is The Catalyst For Telling The Truth
JANUARY 9, 2012
Social media has forever changed marketing and business. This is the guest post by Andrea Shillington. believe it’s for the better. I’m calling this era a brandvolution, because it’s time for customers to naturally select what brands will survive based on who a brand is and what they stand for. Regardless, the truth is getting out for the world to see. That’s ok.
Influence Met Transparency with @Kred
OCTOBER 2, 2011
PeopleBrowsr is a high-tech social analytics company with a passion for marketing. The PeopleBrowsr Playground is known as one of the top Social Media engagement tools on the market today. It needs to be said that Kred is the only fully transparent measurement system offered on the market. Founded in 2007, they providing data mining, analytics, and brand engagement. follows.
Clout vs. Klout – Or the Real Meaning of Social Influence
MAY 16, 2012
I've done some reading lately which has brought together and focused my theory of marketing through online influencers. ” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence. Although the idea of influencers goes back as far as marketing itself, this most recent strategy of finding a few key influencers can be traced back to Malcolm Gladwell and “The Tipping Point.” believe that the strategy of finding influential people is an old marketing tactic. Digg Digg.
Social Media Fails: When Good Brands Go Wrong
MARCH 5, 2015
Susan Payton is the President of Egg Marketing & Communications , an Internet marketing firm specializing in marketing communications, copywriting and blog posts. She’s written three books: DIY Press Releases: Your Guide to Becoming Your Own PR Consultant, 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and contributes to several sites, including ChamberofCommerce.com , The Marketing Eggspert Blog, CorpNet, Small Business Trends, and BizLaunch. Related posts: Social Media Marketing: You’re Doing It Wrong.
4 Simple Ways to Build Up Your Email List
JANUARY 9, 2015
There are plenty of ways to market your small business , and building an email list is one of the most effective. Related posts: Unlock these 6 Secrets to Better Email Marketing. For small businesses, the customer or client list is at the heart of the operation. The goal of customer recruitment is to keep them around for longer than a single sale or experience, after all. smartly built and maintained email list can ensure that your small business remains on the mind of your customers long after the initial interaction. Ask on your blog. Use your signature line. Use social media.
How To Gain Consumer Insights That Boost Your Marketing Results
OCTOBER 29, 2014
” They must be involved and included in management decisions, product development strategies, and marketing discussions to ensure that the company remains customer-focused. It’s easier to set rules and regulations, or say that a product should be marketed in a certain way, but it’s not always best to do it that way. If consumers are changing so rapidly, what makes corporations think they can still market to them in the same old ways? Some of the best products and marketing strategies have been initiated by someone who said, “Interesting.
The Way People Read Google Results Has Changed, but Does it Matter?
APRIL 6, 2015
recent study from Mediative outlined the way that users scan internet search results on desktops (not on mobile devices, that is whole different behavior set) and found that the tried-and-true consumer actions marketers believe to be true actually aren’t anymore. So what does all of this research mean for marketers, specifically small business owners? This data translates to mean that small business owners and other marketers should : Be concise. innovation Internet marketing Tools Technology certainly evolves, but does human behavior. Category scanning.
5 Ways to Improve Your Online Shareability
AUGUST 6, 2015
Blog Internet marketing Social Media advertising facebook Google Instagram linkedin Search engine optimization social media twitter Web search engineProducing content online is a really smart way to garner attention for your personal brand and your small business. By providing your expert input on issues that impact your industry, you are establishing yourself as credible and making an impression on potential future customers. By simply sharing something you wrote or produced, these third-parties are adding to your clout and your place as an expert in your field. Use Facebook Authorship.
Is Klout Really Accessing Your Protected Tweets?
SEPTEMBER 28, 2011
Klout’s Marketing Manager, Ms. Last week I wrote, “Klout Story Part 1 – Are you reading between the lines? ” , which concentrated on some of Klout’s privacy issues. Megan Berry , commented on my post and disputed my claim that privacy might be at risk. Is she right? Are Klout’s statements accurate? Unfortunately, they are not. Widikidiw – Klout.
The Klout Story – Part 1 – Are You Reading Between The Lines?
SEPTEMBER 20, 2011
Klout – A Marketing company or a measurement company? Megan is marketing manager and privacy officer at Klout. Klout – One word that has created a very big buzz in online communities. Klout – A measurement of online influence? Klout. Klout. Klout. There are many concerns and questions being raised daily on social media. wish to simply tell the story.
How to Use Social Media for Marketing Research
MAY 8, 2013
Social media has had a massive impact on marketing and the way that consumers view businesses. While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Set Your Goals: One of the keys to successful marketing research is focus. There is a wide variety of ways to conduct marketing research using social media.
5 Safe Social Media Tasks for Business Leaders
JUNE 5, 2015
Influence Internet marketing Social Media Adobe Photoshop Air quotes Beyoncé Knowles brand Colloquialism Corporate communication Hashtag Meme social media twitterConsumers like leaders to be available to the public eye. BRANDFog survey found that 82 percent of consumers trust a company more if its leadership engages on social media and 77 percent said leadership’s social media presence makes them more likely to buy. It’s clear that consumers want leaders to be online – but what about the inherent “fishbowl” risks of social media? Recognize others.
Do you really know your Customers?
OCTOBER 27, 2014
Unfortunately, this method also leads to higher prices, and limits your market. How Cultural Marketing Is Different From Consumer Insights. Consumer Insights Cultural Marketing Abraham Maslow Anthropology Clifford Geertz Cultural anthropology Human iPhone PepsiCo Pernod Ricard What is the number one way to succeed in business? It is to understand what people want. What motivates people to do certain things and avoid other things? For all businesses, employee motivation is a primary concern. If understanding humans is the goal, anthropology is the answer. Psychology 101.
What Are Consumer Insights and How Do They Impact Marketing Effectiveness?
OCTOBER 6, 2014
Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. That doesn't even begin to take into consideration the myriad online marketing and social media marketing opportunities that must now be brought into the fold. Since simple demographics no longer suffice in this complicated and complex marketing environment, consumer insights have begun to take hold in the corporate mindset. From Mass Marketing to Personalized Marketing. on Thursday evenings.
How to Utilize Technology to Become a People Person
NOVEMBER 6, 2012
The blog entry It’s Time to Stop Focusing on New Technology discusses some great ways that businesses and marketers are able to both utilize technology to facilitate people-to-people communication as well as to unplug and influence others. Blog Branding Guest post Social Media blog entry business environment cell phone email emailing job seekers laptop marketers new job new technology personal level small business text message using technology“People person” is a phrase that will go down in history as one of the most overused by job-seekers. know I have.