| | | The Relationship Economy | | Marketing | 723 articles |
| Page 1 of 8 | Previous | Next | THE RELATIONSHIP ECONOMY FEBRUARY 3, 2012 Social Tactics Vs. Strategies The problem is that most companies don’t improve processes instead they keep creating new processes to solve old process problems (adding social tactics to existing marketing or communication processes). The right strategy makes any social tactic work better. The right strategy puts less pressure on executing your social tactics perfectly. It means you’ve got the wrong strategy. | THE RELATIONSHIP ECONOMY DECEMBER 6, 2012 The Risk Of Not Being A Social Business The social business market is expected to reach $6.4 So from a marketing perspective, you can’t buy enough advertising or paid media to replicate the results of our much lower cost social campaigns.”. “ It’s not the will to win that matters—everyone has that. It’s the will to prepare to win that matters.” ” — Paul “Bear” Bryant. | | | | | | | THE RELATIONSHIP ECONOMY NOVEMBER 23, 2010 Social Strategist Aren’t Thinking Strategically! Knowing and understanding changes within the marketplace is critical to planning a strategy to either adapt or lead the changing market dynamics. Coupled with an appreciation for good people in the organization, careful management of processes, and the development of an intimate understanding of their markets dynamics, focusing on what and how to think is essential to organizational success. | THE RELATIONSHIP ECONOMY SEPTEMBER 24, 2012 When Companies Think Like Customers The value chain—as it has been defined by marketing consultants—meant that organizations directed their efforts at a customer outside the perimeter…you know outside of the corporate thinking and the walls designed to protect that thinking. The marketing gurus aimed at capturing and trapping the customer into a purchase and that was the game plan, or still is, of most organizations. | THE RELATIONSHIP ECONOMY SEPTEMBER 17, 2012 Social Is More Than Media The word social and media together has become a label that most affiliate with marketing. This era is about a lot more than just media and marketing rather it is about understanding the new rules of the marketplace… the marketplace of people connected to everything and everyone because of technology. Few have yet to realize that the two words, social and media, are not one word. | THE RELATIONSHIP ECONOMY APRIL 12, 2013 Corporations Have No Skills The corporation is the name of the “container” in which the represented intangible capital (human, strategic, structural & relationship) that the market identifies with however by itself it has no skills. They bet on short memories and the healing power of marketing dollars, commercials and discounts. Human Capital Creates or Destroys All The Value. | | | | | | | | | -
THE RELATIONSHIP ECONOMY | TUESDAY, OCTOBER 9, 2012 Social Business Models: Fast, Fluid and Flexible Business Factors Disruptive Factors Market Factors Relationship Economy Strategic Factors Systemic Factors 21st century blog business model business models case studies centralized network designing a product exercises harvard business review model 3a old business outdated beliefs pace question 3a social business value chain walking the walkA company’s business model used to be slow to change, difficult to move and even harder to bend. In the Social Era business models must be fast, fluid and flexible. Otherwise you end up competing with yourself. Fast, Fluid and Flexible. MORE >> -
THE RELATIONSHIP ECONOMY | SATURDAY, FEBRUARY 23, 2013 Hiring Minds That Work Just in case you haven’t noticed yesterday’s business theories were developed based on mass marketing of things that were designed for mass consumption. The economics of the Social Era are fueled by minds rather than machines. As a result organizations need to significantly change “how” they define work and find “minds” to do the work. The idea of matching someone’s skills and experience on a resume to a job description consisting of an arbitrary list of skills and experiences is archaic and reflects a lack of thinking. Just one. See the problem? ”. MORE >> -
THE RELATIONSHIP ECONOMY | TUESDAY, JANUARY 4, 2011 The Influence of Technology On Humanity The influence of technology on humanity is affecting all market sectors whether private or public, on-line and off line. Business Factors Change Factors Disruptive Factors Market Factors Media Factors Relationship Economy Systemic Factors Behavior belief systems business business models causation change concept curve everything facebo influence of technology knowledge line market sectors Mazeway network old business organizational theories prophet set social social technology societal shift surface useIs technology influencing humanity or is humanity influencing technology? MORE >> -
THE RELATIONSHIP ECONOMY | TUESDAY, JULY 3, 2012 A Shift In Organizational Power Organizational structures of the past created top down power structures that are out of alignment with today’s workforce and the dynamics of modern markets. Advertising Factor Business Factors Change Factors Disruptive Factors Market Factors Relationship Economy Strategic Factors Systemic Factors dim bulbs executive vice presidents office politics organizational structures personal power power and influence power shifts power structure power structures rapid changesIt is not power that corrupts but fear. Power can also be used to influence people and outcomes. Power pushes. MORE >> -
THE RELATIONSHIP ECONOMY | TUESDAY, SEPTEMBER 18, 2012 The Infatuation With Social Media Has Ended The dominate attention towards social media has been fueled by “ marketers” “ Marketers” are those that sell goods or services in or to a market, especially one that markets a specified commodity. Much of the previous “hype” about social media has come from the marketing community and from the suppliers who have proclaimed that “social media” is the new holy grail for marketers. Everything that gets our attention quickly sooner or later loses our attention. Pop Goes The Bubble? Perhaps. Now what? MORE >> -
- Managing Social Risk THE RELATIONSHIP ECONOMY | TUESDAY, APRIL 17, 2012
- The Chasm Of Management Practices THE RELATIONSHIP ECONOMY | FRIDAY, AUGUST 24, 2012
- Is The Internet Affecting Our Brains? THE RELATIONSHIP ECONOMY | SATURDAY, DECEMBER 8, 2012
- Destroyed By Your Own Culture THE RELATIONSHIP ECONOMY | TUESDAY, SEPTEMBER 4, 2012
- The Social Tin Men Phenomena THE RELATIONSHIP ECONOMY | MONDAY, DECEMBER 19, 2011
- The Strategic Checklist Manifesto THE RELATIONSHIP ECONOMY | THURSDAY, AUGUST 23, 2012
- 5 Ways The Internet Makes Weak Ties Strong THE RELATIONSHIP ECONOMY | TUESDAY, SEPTEMBER 13, 2011
- The True Economy, The True Value THE RELATIONSHIP ECONOMY | FRIDAY, SEPTEMBER 2, 2011
- 4 Barriers To Change THE RELATIONSHIP ECONOMY | THURSDAY, AUGUST 9, 2012
- The Business Implications of Tribal Aggregation THE RELATIONSHIP ECONOMY | WEDNESDAY, SEPTEMBER 26, 2012
- Who Makes A Company “Human”? THE RELATIONSHIP ECONOMY | WEDNESDAY, AUGUST 15, 2012
- Cognitive Reframing Of Social Media THE RELATIONSHIP ECONOMY | THURSDAY, FEBRUARY 28, 2013
- The Web As A Management Model THE RELATIONSHIP ECONOMY | FRIDAY, JUNE 15, 2012
- The Increasing Risk Of Social Media THE RELATIONSHIP ECONOMY | TUESDAY, DECEMBER 4, 2012
- Gaining Strategic Insight From Social THE RELATIONSHIP ECONOMY | THURSDAY, SEPTEMBER 13, 2012
- Social Leadership, Strategy & Management THE RELATIONSHIP ECONOMY | WEDNESDAY, SEPTEMBER 15, 2010
- Is The “Social Era” Hype? THE RELATIONSHIP ECONOMY | WEDNESDAY, SEPTEMBER 19, 2012
- The Risk Of Not Listening THE RELATIONSHIP ECONOMY | WEDNESDAY, DECEMBER 5, 2012
- Hard Work Is Not Directly Relevant THE RELATIONSHIP ECONOMY | WEDNESDAY, FEBRUARY 20, 2013
- Relevant vs. Relative Strategies THE RELATIONSHIP ECONOMY | WEDNESDAY, AUGUST 22, 2012
- 10 Stupid Things Smart People Do THE RELATIONSHIP ECONOMY | WEDNESDAY, SEPTEMBER 14, 2011
- Social Media Mimicks Old Media THE RELATIONSHIP ECONOMY | WEDNESDAY, OCTOBER 17, 2012
- Survival Is Optional THE RELATIONSHIP ECONOMY | TUESDAY, AUGUST 7, 2012
- A Management Revolution THE RELATIONSHIP ECONOMY | THURSDAY, JUNE 21, 2012
- Can You Measure Intangible Capital? THE RELATIONSHIP ECONOMY | SATURDAY, MARCH 2, 2013
- Management: The Least Effective Business Model THE RELATIONSHIP ECONOMY | WEDNESDAY, AUGUST 1, 2012
- 4 Rules That Will Change Rulers THE RELATIONSHIP ECONOMY | MONDAY, JULY 2, 2012
- Human Capital Is Reshaping Business Theories THE RELATIONSHIP ECONOMY | THURSDAY, JANUARY 24, 2013
- Acting Social Doesn’t Work THE RELATIONSHIP ECONOMY | MONDAY, DECEMBER 10, 2012
- Are Intellectuals Social? THE RELATIONSHIP ECONOMY | MONDAY, FEBRUARY 7, 2011
- Disruptive Thinkers Change Everything THE RELATIONSHIP ECONOMY | TUESDAY, NOVEMBER 8, 2011
- Social Media Plans Are Useless THE RELATIONSHIP ECONOMY | TUESDAY, JUNE 21, 2011
- When The Buyer Gains Power THE RELATIONSHIP ECONOMY | WEDNESDAY, MAY 2, 2012
- What Is So Difficult About “Social Media”? THE RELATIONSHIP ECONOMY | THURSDAY, NOVEMBER 3, 2011
- The Transparency of Manipulation THE RELATIONSHIP ECONOMY | THURSDAY, NOVEMBER 1, 2012
- The Age of Social Wisdom THE RELATIONSHIP ECONOMY | MONDAY, FEBRUARY 13, 2012
- Who Will Manage The Digital Risk & Rewards? THE RELATIONSHIP ECONOMY | MONDAY, NOVEMBER 26, 2012
- The Counter-Game THE RELATIONSHIP ECONOMY | SATURDAY, JULY 9, 2011
- 10 Rules For The Intangible Economy THE RELATIONSHIP ECONOMY | FRIDAY, FEBRUARY 22, 2013
- The Social Era Fuels The Intangible Economy. THE RELATIONSHIP ECONOMY | TUESDAY, DECEMBER 11, 2012
- The New Order of Business THE RELATIONSHIP ECONOMY | MONDAY, JANUARY 31, 2011
- Change Agents Are Social Media THE RELATIONSHIP ECONOMY | FRIDAY, JULY 27, 2012
- Good At Critical Thinking? THE RELATIONSHIP ECONOMY | THURSDAY, OCTOBER 18, 2012
- Business Fails Without Knowledge THE RELATIONSHIP ECONOMY | TUESDAY, JUNE 19, 2012
- Changing Beliefs: Business Models THE RELATIONSHIP ECONOMY | TUESDAY, OCTOBER 12, 2010
- The Era of Technological Collaboration THE RELATIONSHIP ECONOMY | FRIDAY, APRIL 27, 2012
- Old Media’s Influence Over Social Media THE RELATIONSHIP ECONOMY | TUESDAY, MARCH 6, 2012
- 2013: The Social Era Revolution THE RELATIONSHIP ECONOMY | MONDAY, JANUARY 7, 2013
- The Social Media Strategy Vacuum THE RELATIONSHIP ECONOMY | MONDAY, APRIL 9, 2012
- The Risk Of Big Data Is A Big Deal THE RELATIONSHIP ECONOMY | FRIDAY, DECEMBER 7, 2012
- Are Travel Suppliers Connected To Traveler’s? THE RELATIONSHIP ECONOMY | WEDNESDAY, SEPTEMBER 21, 2011
- Making Money From Social Prostitution THE RELATIONSHIP ECONOMY | TUESDAY, OCTOBER 23, 2012
- What Do All These People Want? THE RELATIONSHIP ECONOMY | SUNDAY, MARCH 4, 2012
- Transforming Ideas About Business THE RELATIONSHIP ECONOMY | WEDNESDAY, MAY 30, 2012
- The Facebook Basket of Goods THE RELATIONSHIP ECONOMY | TUESDAY, MAY 22, 2012
- Three Ways Manufacturer Can Use Social Media to Fill the Funnel THE RELATIONSHIP ECONOMY | THURSDAY, JANUARY 26, 2012
- Value Creation Has Shifted From…. THE RELATIONSHIP ECONOMY | TUESDAY, FEBRUARY 12, 2013
- Creating The Social Value Index THE RELATIONSHIP ECONOMY | WEDNESDAY, OCTOBER 27, 2010
- How Many Social Gurus are Needed? THE RELATIONSHIP ECONOMY | SATURDAY, SEPTEMBER 18, 2010
- Just Listening Doesn’t Lead to Action THE RELATIONSHIP ECONOMY | MONDAY, NOVEMBER 7, 2011
- What Does Influence Return? THE RELATIONSHIP ECONOMY | MONDAY, DECEMBER 12, 2011
- We Are The New Infomediary THE RELATIONSHIP ECONOMY | THURSDAY, MARCH 29, 2012
- It’s About Your Ideas Not Your Ego THE RELATIONSHIP ECONOMY | THURSDAY, JANUARY 5, 2012
- Do Agencies Give Sound Advice? THE RELATIONSHIP ECONOMY | MONDAY, JUNE 28, 2010
- Do You Know Who The Customer Is? THE RELATIONSHIP ECONOMY | FRIDAY, JANUARY 6, 2012
- New Economies; May The Best Street Win THE RELATIONSHIP ECONOMY | THURSDAY, SEPTEMBER 8, 2011
- In A State Of Permanent Chaos THE RELATIONSHIP ECONOMY | TUESDAY, JANUARY 17, 2012
- Intrinsic Social Motivation THE RELATIONSHIP ECONOMY | THURSDAY, JUNE 10, 2010
- Show Data With A Meaningful Narrative THE RELATIONSHIP ECONOMY | MONDAY, APRIL 2, 2012
- Is Integrated Marketing Achievable in Social Media? THE RELATIONSHIP ECONOMY | SATURDAY, MARCH 19, 2011
- Who Collects Data “Behind Your Back”? THE RELATIONSHIP ECONOMY | MONDAY, NOVEMBER 21, 2011
- The Marketer’s Drug of Choice: Influence THE RELATIONSHIP ECONOMY | WEDNESDAY, NOVEMBER 16, 2011
- 10 Things You Must ReThink THE RELATIONSHIP ECONOMY | TUESDAY, APRIL 12, 2011
- What Is Facebook Becoming? THE RELATIONSHIP ECONOMY | MONDAY, JANUARY 17, 2011
- 5 Social Innovation Trends In 2011 THE RELATIONSHIP ECONOMY | TUESDAY, DECEMBER 21, 2010
- The Shifting Sands of Social Media THE RELATIONSHIP ECONOMY | MONDAY, DECEMBER 13, 2010
- The Irony of Social Advertising THE RELATIONSHIP ECONOMY | FRIDAY, APRIL 15, 2011
- Social Tactics: Make It A Game THE RELATIONSHIP ECONOMY | THURSDAY, SEPTEMBER 30, 2010
- Do CEO’s Need “Social” Leadership Instructions? THE RELATIONSHIP ECONOMY | MONDAY, NOVEMBER 15, 2010
- Social Media: Marketers Chasing Marketers THE RELATIONSHIP ECONOMY | TUESDAY, FEBRUARY 28, 2012
- Social Is More About Human Purpose THE RELATIONSHIP ECONOMY | TUESDAY, SEPTEMBER 25, 2012
- Social Media “Tin Men” THE RELATIONSHIP ECONOMY | MONDAY, DECEMBER 6, 2010
- What Is The NPV Of Social Media? THE RELATIONSHIP ECONOMY | MONDAY, MAY 2, 2011
- Analyzing The Wrong Social Media Numbers THE RELATIONSHIP ECONOMY | THURSDAY, MARCH 17, 2011
- What Is Execution 2.0? THE RELATIONSHIP ECONOMY | TUESDAY, MAY 3, 2011
- The Social Plan Is Not To Plan THE RELATIONSHIP ECONOMY | WEDNESDAY, MAY 9, 2012
- Social Media Transformation Cycles THE RELATIONSHIP ECONOMY | THURSDAY, MAY 5, 2011
- Don’t Interrupt Our Conversations! THE RELATIONSHIP ECONOMY | THURSDAY, DECEMBER 9, 2010
- A Social Strategy Isn’t A Silo Exercise THE RELATIONSHIP ECONOMY | WEDNESDAY, JUNE 30, 2010
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