The Realtime Report

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Network Defense: Why Visibility Is Key To Rooting Out Ransomware

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Wendy Moore is Director of Product Marketing at Trend Micro. Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore. Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. Without “agnostic visibility” into all traffic and network activity, hackers will always engineer methods to enter your network.

Your Next Trade Show Checklist

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Trade shows are the real deal, but just like keeping people’s shrinking attention span on the internet is tantamount to marketing success, so is keeping people engaged when in a face-to-face interaction. Your Next Trade Show Checklist. What other time can you look people in the eye to talk about your brand and its story? Real life interaction for the win. Fear not, we’ve got you covered.

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How To Use Influencer Marketing To Launch A New Product

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This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Influencer Marketing and Product Launches: A Step-by-Step Approach. 1.

88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts

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Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing important to their 2014 plans. Related Stories Social Networking Stats: 8 in 10 U.K.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

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It “brings direct marketing discipline” into social media, and enables scale. But if you’re looking to manage influencer marketing and social media outreach programs around high-ticket purchases such as cars or financial products, this is a product you or your agency need to take for a test drive. The Fortune Global 100 companies are mentioned 5.6

Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

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LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to  new research by BtoB. YouTube was significantly less popular with just 8%, and Google+ was most important for only 1% of B2B marketers. via  CNET. via  CNET.

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The 5 Elements Of Successful Influencer Marketing Programs

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Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. So what are the elements that actually make up an influencer marketing program? Want to learn more about influencer marketing?

52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013

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The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.”  The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

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The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others. ” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics.

Top Social Media Case Studies of 2012

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” Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms  (July 11): Luxury brand and “digital darling” Burberry launched its Autumn/Winter 2012 campaign on 6 social platforms in the US and 4 in China. What were the most popular social media case studies in 2012? What did you think were the most interesting case studies of 2012?

Realtime Marketing: How To Plan For The Moment

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This is a guest post by Matthew Yeoman of the Devumi.com Social Media Marketing blog. When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. How Does the “Moment” Do Your Realtime Marketing For You? When the time is right, they are shared on social media and the moment does the marketing for them.

Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

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This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Our experience with research tracking media consumption and buying behaviors in the B2B tech markets shows significant shifts in who is involved: 20 years ago: B2B tech buying largely done in IT departments with CIOs and IT managers unilaterally driving purchase decisions.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

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Twitter has changed its guidance over the years, moving downstream into the mobile and desktop client markets, and changing the terms around API access, all of which have impacted a variety of third-party developers who had built business models based on Twitter’s initial assertions that it was in favor of an open ecosystem. PeopleBrowsr: The Complaint. ” The Pipeline Cracks.

TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score

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The topic search tool allows marketers to identify influencers that are relevant to the conversations they care about. The influencer types analysis helps marketers to understand how best to engage with individual influencers. What’s critical for marketers is to understand how these different influencer types shape the flow of a conversation. engagement, and trust.

Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

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“Our survey shows that social is the channel of first choice for millennials, and that will have broad implications for marketing as brands seek to build trust and relationships with this important demographic,” says Paige O-Neill, CMO of SDL. . The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via  Facebook. YouTube.

Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets

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Both studies indicate that in order to keep up with customer expectations , brands need to expand their focus on social media to include customer service efforts in addition to marketing initiatives. Nearly all (95%) of top brands are active on Twitter, and 23% of top brands have Twitter handles dedicated to customer service, according to a  Simply Measured study. Positive (“thank you!”).

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

89% of CMOs Say Social Data Has Influenced Their Decisions

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The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. Social Media Statistics Bazaarvoice chief marketing officer CMO CMO study marketing social business social dataIn general, CMOs surveyed expressed a high opinion about the value of social data.

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Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

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Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2.  YouTube has a series of short films about the collection. Instagram has a selection of campaign images. Pinterest features exclusive, behind-the-scenes photography from the photo shoot.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

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Its fans are its biggest marketing asset, and the company uses its brand as a platform on which its customers can express themselves. We recently ran a post covering the  Facebook-powered sock insurance program  from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie  and the Nauseating Holiday Pants. You don’t own your brand: your customers do. And The mission?

Facebook Brand Engagement Grows 896% Year-Over-Year

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more effective social marketing by brands. Adobe concludes that “Facebook is becoming a more valuable advertising marketing channel than in the past” and marketers should take advantage by including more social -and mobile – marketing in their mix. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users.

Influicity Introduces YouTube Influencer Marketplace

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Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Selections appear on the right.

WhatsApp Now Used By 19% of Global Online Audience

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” Here’s a list of countries with the highest percentage of WhatsApp users: Countries with the highest percentage of WhatsApp users [GlobalWebIndex] Based on this data, it looks like Facebook’s decision to acquire WhatsApp was a good one, especially in terms of expansion in international markets. Only 3% of adults in the U.S. Will WhatsApp’s popularity in the U.S.

Facebook Customer Satisfaction Score Hits Record Low

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Facebook and Google+ are competing on two critical fronts: customer experience and market penetration. Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI).  But Google+, a newcomer to the survey, tied for the highest score in the Social Media category. The average score in the Social Media category was 69, down 1.4%

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

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Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. On average, only 17% of fans share a brand’s campaign with friends and family.

“Digitally Mature” Companies Make More Money

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How about this one:  according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies?

Fan-Powered PicCollage Contest Drives Impressive Engagement for Starbucks

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That’s the response for a contest from one user, with no marketing budget, and no brand backing her efforts or promoting her work. What’s the lesson for marketers? Is your brand looking for an effective way to reach teens? Users post collages about what they love and get feedback from the PicCollage community. The

We’ve Updated Our Influence Measurement Guide

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Tools like Traackr, mBlast and Appinions have all updated and enhanced their analytics and the support that they offer for tracking real-time conversations or managing influencer marketing programs. What are the best practices for using tools like Klout to run Perks marketing programs—and are these programs effective?

What “Big” Social Media Means for Small Businesses

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Even our best attempts to keep up with trends and hop on the bandwagon feel hollow as every other marketer on the block seems to be doing the exact same thing. As social media marketing remains an enigma for many SMBs, large-scale success seems so far away. With so many marketers reaching for the same brass ring, how do we make our own mark? And why not? Hashtags. Newsjacking.

Social Networking Stats: Comparing Top Brands (Big vs. Small) on Twitter, #RLTM Scoreboard

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Here’s a more detailed look at the comparison between Interbrand and Forbes top companies on Twitter: Simply Measured Study: How Top Brand Marketers Use Twitter. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.19 billion monthly active users. via  Facebook. YouTube. over 1 billion monthly unique users. via  YouTube. via  Twitter. via  TechCrunch. via  VK.

77% Of Company Mentions On Social Media Are Neutral

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Language is another important factor for marketers to keep in mind: though 64% of posts with company mentions were written in English, a substantial amount of influencers interacted in French (16% of mentions) and Spanish (11% of mentions). Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Monday: 14%.

Don’t Get Lost In Translation

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Even the smallest of businesses with a quality product or service to offer can now build the necessary web based infrastructure that allows them to reach localized markets in the blink of an eye. When tapping into new markets in foreign lands, it’s important to ensure that your website can make the sale. Don’t Get Lost In Translation. Proper Translation Services.

Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

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market, and Budweiser is one of the first brands to take advantage of it.  In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. The content will be updated periodically, and will include  special offers and exclusive deals.

The Friday Hangout With Tonia Ries: The Evolution Of Realtime Marketing

The Realtime Report

I had a chance to participate in today’s Friday Hangout , a weekly program hosted by Janet Fouts, Adam Helweh, and Steve Farnsworth, to talk Realtime Marketing: what it means, what the benefits are, and where it’s going. Some highlights: Realtime marketing starts with listening: what are the conversations your customers are already having–and how can your brand add value?

54% of Chinese Internet Users Will Buy a Brand Their Friends “Like” or Follow on Social Networks

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The report shows that social networks in emerging Asia-Pacific markets are more influential for consumers making brand decisions.  The majority of internet users in China would buy a brand because a friend “liked” or followed that brand on a social network, according to March research by Ipsos. Only 18% of internet users in the U.S.

How Social Was The Red Bull Stratos #LiveJump Publicity Stunt?

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” More importantly for marketers, it “feels incongruous in a world of banner ads and mailing lists.” Unless you live under a rock, you’ve already heard about Felix Baumgartner’s record-setting jump from the edge of space, a publicity stunt sponsored by energy drink Red Bull. Here are some of the highlights: Nearly 7.3