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THE MARKETING BLOG
SEPTEMBER 7, 2010
3 Ways to Analyze Facebook Fan Page Traffic «
43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel. This exclusive guest post was written by Daksh Sharma is the Director and Co-founder at Iffort , a people centric digital marketing & a web-strategy consulting firm. Here is the version that is live on the website. visit me. Thanks!
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THE MARKETING BLOG
SEPTEMBER 19, 2010
Thoughts on Poken & Off-line Social Networking
Poken was originally launched by a Swiss start-up in 2008 and is being marketed/sold in India by a Hyderabad based company. Cultural Differences: India as a market is fundamentally different when compared with the Western world. Remember the Casio digital diaries which were a digi-fashion statement way back in the 90s? The underlying concept. My thoughts. Possible Solution.
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THE MARKETING BLOG
MARCH 2, 2010
Facebook vs Twitter (A Comparison)
Pickfu’s Take You might be aware of Pickfu.com , a site where you can do cheap and instant market research surveys. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 Overall there are about 477k reactions for Facebook on all platforms whereas twitter has 541k reactions in total. Theme: Pressrow
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THE MARKETING BLOG
DECEMBER 21, 2010
The Psychology of Facebook Page Engagement: Exploring Status Updates
If you are a marketer responsible for the social media function or a sociosumser (social + consumer = A consumer on the social web) trying to get a grip of user behaviour patterns on Facebook then you might consider reading this further. They say that beyond “Facebook” profiles, the biggest thing to have happened to Facebook has been Brand-pages.
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THE MARKETING BLOG
MARCH 8, 2010
Indian Companies on Twitter – A Usage Study
Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. of tweets, tweet type, conversation type.
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THE MARKETING BLOG
SEPTEMBER 15, 2010
A Study on How Business Entities in India are Using Facebook
He is a doctoral student (Marketing area) with Management Development Institute, Gurgaon. Over the last few weeks/months our team had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. Primarily these are entities which have a degree of recognition and have consumption in various forms. Most active brand : Delhi Traffic Police [12.8
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