The Marketing Blog

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Social Media Marketing For Health Insurance Industry

The Marketing Blog

Health Insurance marketing has always been perceived as a challenging subject. Filed under: Social media Tagged: health insurance , health insurance marketing , presentation , Social media. The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education.

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Basics of Planning a Digital Marketing Campaign

The Marketing Blog

I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’ Filed under: Media Tagged: Digital media , Media , Social media.

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The New Wall Street-Indian CIOs’ Success with Social Media Marketing

The Marketing Blog

I was recently quoted in the CIO magazine’s article titled: The New Wall Street-Indian CIOs’ Success with Social Media Marketing. According to Daksh Sharma, director and co-founder of Iffort, a web-strategy and digital marketing consulting firm, “There are conversations happening about your brand whether you like it or not.

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Cool Presentations on Marketing

The Marketing Blog

36 am Cool Presentations on Marketing Jump to Comments I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Marketing 2.0 Here are some nice presentations worth a watch. The scope of my blog-posts span across the Enterprise 2.0

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Marketing, Social Media & Branding Blogs in India

The Marketing Blog

37 am Marketing, Social Media & Branding Blogs in India Jump to Comments What XML feed of some of the best Social-media, Marketing and Branding blogs in India Why Thoughts inspired by Age of Conversation’s Douglas Karr. Primarily, there was a need for an XML/OPML file for india focussed blogs.

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Cab Drivers as Word-of-Mouth Marketers?

The Marketing Blog

44 am Cab Drivers as Word-of-Mouth Marketers? Jump to Comments Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’ Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing.

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Market yourself as an individual

The Marketing Blog

53 am Market yourself as an individual Jump to Comments Long ago, somewhere in the streets of Nigeria, there used to live a young guy. Wise men refer/referred to this concept as marketing. Home About In the Media Discussion forums still alive. Quick post – Cool sites (Wis.dm) August 2, 2007.10:53 Do u mind giving tutoring me ?

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