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The Psychology of Facebook Page Engagement: Exploring Status Updates

The Marketing Blog

If you are a marketer responsible for the social media function or a sociosumser (social + consumer = A consumer on the social web) trying to get a grip of user behaviour patterns on Facebook then you might consider reading this further. They say that beyond “Facebook” profiles, the biggest thing to have happened to Facebook has been Brand-pages.

The New Wall Street-Indian CIOs’ Success with Social Media Marketing

The Marketing Blog

I was recently quoted in the CIO magazine’s article titled: The New Wall Street-Indian CIOs’ Success with Social Media Marketing. According to Daksh Sharma, director and co-founder of Iffort, a web-strategy and digital marketing consulting firm, “There are conversations happening about your brand whether you like it or not. Social media marketing is not the new kid on the block; it’s a dragon on your porch, waiting for you to tame it. Excerpts from the news-story. But first you need to clear out the noise.”. To read the news story please visit here.

News 16

Smartphone Sales in India Q3 2011

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Monday’s Economic Times brings an interesting piece of statistic in its news story Nokia Bets on Lumia Regain Market Share. The graphic in the story talks about the market share of different players in the Indian smartphone landscape and how things have changed from Q3 of 2010 to Q3 of 2011. Filed under: News Tagged: nokia , rim , samsung , Smartphones.

News 11

Thoughts on Poken & Off-line Social Networking

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Poken was originally launched by a Swiss start-up in 2008 and is being marketed/sold in India by a Hyderabad based company. Cultural Differences: India as a market is fundamentally different when compared with the Western world. Remember the Casio digital diaries which were a digi-fashion statement way back in the 90s? The underlying concept. My thoughts. Possible Solution.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. of tweets, tweet type, conversation type.

Basics of Planning a Digital Marketing Campaign

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I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’ Filed under: Media Tagged: Digital media , Media , Social media. Media Digital media Social media

Social Media Marketing For Health Insurance Industry

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Health Insurance marketing has always been perceived as a challenging subject. Filed under: Social media Tagged: health insurance , health insurance marketing , presentation , Social media. Social media health insurance health insurance marketing presentationThe key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education. At Iffort , we have created a presentation which covers 5 Must Do’s for Health Insurance Players on social media to ensure trust, seek attention and create impact!

A Study on How Business Entities in India are Using Facebook

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He is a doctoral student (Marketing area) with Management Development Institute, Gurgaon. Over the last few weeks/months our team had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. Primarily these are entities which have a degree of recognition and have consumption in various forms. Most active brand : Delhi Traffic Police [12.8

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Building a People Centric Organization

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Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm Why are you asking me about the working environment?? Theme: Pressrow

Facebook and India

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Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm We have tried to cover some interesting insights via the presentation.

My Contribution at PaulWriter.com

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The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. E.g. it could be a need arising from your marketing function or from HR or from operations. This exclusive guest post was written by Daksh Sharma is the Director and Co-founder at Iffort, a people centric digital marketing & a web-strategy consulting firm. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Startup Life: Diary of a First Generation Entrepreneur

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Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm ’ came the voice from the other room. Journey. know one thing.

Search Engine Statistics:: Google's share dips

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Home About In the Media How People Respond to Your Online Content New Job Opening April 8, 2010.7:50 am Search Engine Statistics:: Google’s share dips Jump to Comments Although, Google continues to dominate the search market in U.S. Current Search Market Share by Major Search Engines – from Market Share/H… The virtual fly on the wall… 4 Comments Filed under Google , SEO , Search Engines , Web 2.0 Every search engine shows different market share and it is not right. think there must be some alarm bells ringing in their mind. Yahoo! Reference Links 1.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Facebook & India

The Marketing Blog

Reply Ravi chauhan April 23, 2010 at 6:12 pm E- Definers Technology is a well established<a href="[link] web design company of Delhi in the world of web design and working from long time in web design services as a professional web design company we search new trends and strategies that are running in market. It is now a powerful social media marketing tool! Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

New Job Opening

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm Remuneration is not a bar for the ideal candidate. Theme: Pressrow

How People Respond to Your Online Content

The Marketing Blog

Not many people can think and write like this about online marketing. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm

Facebook vs Twitter (A Comparison)

The Marketing Blog

Pickfu’s Take You might be aware of Pickfu.com , a site where you can do cheap and instant market research surveys. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. uberVU displays results as the number of reactions across different platforms where reactions mean the number of ‘comments’ or ‘shares’ about a particular topic. 366k reactions out of a total of 477k reactions). Theme: Pressrow

Moving One Step Closer to Dream

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Operating from NCR, [India] Iffort is a fresh firm which would help businesses in the areas of Digital marketing, New Media & Web-strategy. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Certainly I have cherished every moment of it, as it is very rare to get such kind of experience. The decision was to move to the uncharted waters of Entrepreneurship. What does ‘Iffort’ mean? Pronunciation: ?i-ff-ort- Cheers!

Entrepreneurial resources

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November 26, 2009.5:10 pm Entrepreneurial resources Jump to Comments Customer development methodology Good product manager bad product manager Customer development process Minimum Viable Product Project rifle Research writing methodology Conducting market research Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Entrepreneur , Entrepreneurship Tags: Entrepreneur , presentation , research , video Leave a Reply Click here to cancel reply. Home About In the Media Twitter’s Retweet feature (beta) Criticising Social Media ? However, I still review some Web 2.0

Cool Presentations on Marketing

The Marketing Blog

Home About In the Media Plug 2 Surf Whiz : Tata Indicom’s Internet Card SmallBizPod – Episode 56 Asian Entrepreneurship October 2, 2007.2:36 am Cool Presentations on Marketing Jump to Comments I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Marketing 2.0 Word of Mouth Marketing Viral Strategies & Buzz Marketing Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Presentations Leave a Reply Click here to cancel reply. Theme: Pressrow

Facebook will surge ahead in India

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm It compares Facebook & Orkut in India. Theme: Pressrow

Preventing Social Media Spam

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm Home About In the Media Enterprise 2.0 of tweets. What do you think?

Marketing, Social Media & Branding Blogs in India

The Marketing Blog

Home About In the Media themarketingblog@wordpress on Mobile Applying the Johari Window to a s/w Product July 24, 2008.3:37 am Marketing, Social Media & Branding Blogs in India Jump to Comments What XML feed of some of the best Social-media, Marketing and Branding blogs in India Why Thoughts inspired by Age of Conversation’s Douglas Karr. Who All blog-readers who enjoy following trends/thoughts/insights/analysis on social-media , marketing and branding trends in India. Primarily, there was a need for an XML/OPML file for india focussed blogs. thanks for the tip!

Enterprise 2.0 Conversations

The Marketing Blog

Market Predictions Vary so Greatly? Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm Implementation Enterprise 2.0:

Criticising Social Media ?

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm Home About In the Media Entrepreneurial resources Enterprise 2.0

Twitter's Retweet feature (beta)

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm Share this: StumbleUpon Digg Reddit 1 Comment Filed under Web 2.0

Cab Drivers as Word-of-Mouth Marketers?

The Marketing Blog

Home About In the Media The Power of Product Packaging India’s Buzziest Media Brand February 6, 2008.7:44 am Cab Drivers as Word-of-Mouth Marketers? Jump to Comments Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’ Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing.  Reply Boxing » Cab Drivers as Word-of-Mouth Marketers? It depends on the product category and market.

Indians in Social Media (2009) «

The Marketing Blog

Top Blogs Directory – The marketing & social media section in the directory of top Indian blogs. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Having said that the ripples in the social media wave created by many Indians involved are ensuring that Social Media is taken to the next level. Note: For (businesses [small or large] or individual/s) who are trying to understand the online medium and how they can use it. 

Royal Challengers Bangalore Fanatic Fans Challenge «

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm Robin Uthappa is one of the best player of this 2010 IPL season.

Google Spreadsheets Update: Blessing in Disguise for Marketers…

The Marketing Blog

Home About In the Media India’s Buzziest Media Brand Condolence February 20, 2008.3:10 pm Google Spreadsheets Update: Blessing in Disguise for Marketers… Jump to Comments Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience. On digging deeper, it appears that the update has solved a big problem for market-researchers and statisticians. fantastic utility and must add to any marketer’s kitty. Let’s look at the 2 ‘W’s then. However, I still review some Web 2.0

Market yourself as an individual

The Marketing Blog

Quick post – Cool sites (Wis.dm) August 2, 2007.10:53 am Market yourself as an individual Jump to Comments Long ago, somewhere in the streets of Nigeria, there used to live a young guy. Wise men refer/referred to this concept as marketing. Image source [link] ) Share this: StumbleUpon Digg Reddit 5 Comments Filed under Innovative Marketing 5 Comments mita August 8, 2007 at 10:42 am I highly appreciate your writing skills. Home About In the Media Discussion forums still alive. This guy had passion in his soul, had dreams to achieve and ambition to fulfill. Nice story.

Social Media Mercury rising up in India

The Marketing Blog

check out this interesting site [link] Reply Bhanu January 28, 2009 at 3:28 pm @sudhindra, yes absolutely, Barrack Obama knows about Internet Marketing & the reach of Social Media marketing, but how about people who has half knowledge about Social Media strategies and internet marketing, there are maximum chances of failing in the initial stage. yes its true that Indian Marketers have started realizing the importance of Social Media, but it might take some more time to actually create an impact , as our corporates still think that it is just Social Networking and Blogs.

After Hiatus, Social Media Predictions & 2009

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm Home About In the Media Barcamp Delhi 5: Spreading the Word out !

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media SMTP Settings in MediaWiki After Hiatus, Social Media Predictions & 2009 October 10, 2008.7:08 am Barcamp Delhi 5: Spreading the Word out ! Yeah we are talking about BarCamp ! that interests the people. Yes Barcamps are awesome.

SMTP Settings in MediaWiki

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm php.ini file [mail function] ; For Win32 only. Theme: Pressrow

Books on my Plate

The Marketing Blog

———————- williamgeorge Social Media Marketing Reply Priyanka September 8, 2008 at 12:01 pm Just finished ‘Last Chance to See’ by Douglas Adams and Mark Carwardine. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. just thought I’d share with you some of the books from my mini-bookshelf. These days, I’m reading Wikipatterns by Stewart Mader.

Chak de India : Marketing Opportunity for India's National Game

The Marketing Blog

Home About In the Media Pune sojourns Random Quote August 19, 2007.8:38 am Chak de India : Marketing Opportunity for India’s National Game Jump to Comments “Chak de India&# is a big hit and experts are terming it as Shahrukh Khan’s best movie ever. Get some sponsors, promote the game & use Chak de India as a marketing tool. Opportunity is up for grabs… (image source: via nytimes ) Share this: StumbleUpon Digg Reddit 8 Comments Filed under News , marketing 8 Comments Chak De India October 21, 2007 at 8:43 am Chak de India is a very good movie.