| | | Spin Sucks | |  Marketing | 650 articles |
| Page 1 of 7 | Previous | Next | SPIN SUCKS AUGUST 8, 2011  Public Relations vs. Marketing You see, I believe a few things: Public relations (not publicity) can and should be measured to sales results; Public relations professionals need to gain some basic marketing skills or our industry will become defunct; Public relations is the very best place for content development because we are, after all, writers; and. But marketing in not PR. None of these are sales functions. | SPIN SUCKS AUGUST 27, 2012  Five Things Bacon Can Teach Us About Content Marketing This cultural phenomenon didn’t take shape overnight and there are hidden secrets to bacon’s success that can be applied to a content marketing strategy. Five Things Bacon Can Teach Us About Content Marketing. Have a problem with a boring, or less than flattering marketing message? Like a good content marketing strategy, bacon is always top-of-mind. Necessary? | | | | | |
| SPIN SUCKS AUGUST 22, 2012  Eight Digital Marketing Trends Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. And mobile can’t live without marketing. Email Marketing. It’s not going anywhere, yet most of us (as marketers) have forgotten about it. One more day of vacation! Take a look and see what you think! Results. Um, yes! | SPIN SUCKS JULY 18, 2012  Five Ways Marketers Should Use Foursquare Foursquare Uses for Marketers. Location Social Media Bryan Willmert flat top grill foursquare julius meinl location-based services mark robins Marketing New York Times recommendation engine schuba's southport groceryA few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. It was 1:45 p.m. get maybe the breakfast part of brunch would be over, but really? | SPIN SUCKS OCTOBER 16, 2012  The Complete Marketing Communications Measurement Guide While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. The very first thing you need to do is figure out why you’re using social media and how it integrates with the rest of your marketing and communications. love that. Starting a Business. | SPIN SUCKS JANUARY 25, 2011 How “No Comment” Has Edelman In Trouble…Again seemingly simple request that Best Buy (and Edelman) should jump all over because a) it’s an unsolicited request for an interview that will make them look good and b) it provides the opportunity to take a leadership position in content marketing. Communication best buy best buy on content marketing Edelman mark ragan no comment Ragan ragan.comUh oh. Edelman is in trouble again…this time over a media request from Ragan about Best Buy On. Pretty darn good exposure, if you ask me! Here is, according to Mark, what transpired earlier in the month: Wednesday, Jan. Come on! | | | | | | | |
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SPIN SUCKS | MONDAY, NOVEMBER 28, 2011  Eight Social Media Trends for 2012
Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. And mobile can’t live without marketing. We started to talk about how to do this earlier this month, but it’s going to take learning some marketing, product management, and basic accounting (integration, integration, integration) to do this effectively. Email Marketing. It’s not going anywhere, yet most of us (as marketers) have forgotten about it. Welcome back to the real world! MORE >> -
SPIN SUCKS | THURSDAY, AUGUST 16, 2012  Ring! Your Best Web Marketing Tool is Calling
The best web marketing tool is sitting right in front of you. That’s why so few web marketers do it. The outcome of the call was a blast of activity, new connections, and web marketing. Great Web Marketing is Calling. There are a bazillion web marketing tools. But the best web marketing tool is offline. Like the forgotten inbox (your USPS mailbox ), that phone on your desk is a powerful marketing tool. Yes, you can connect with Andy on Google+ and Twitter , or you can contact him using his favorite web marketing tool by dialing 773.353.8301. MORE >> -
SPIN SUCKS | WEDNESDAY, FEBRUARY 1, 2012  10 Content Ideas that Generate Comments and Shares
Obviously my examples are PR, marketing, or social media relations. That said, when I wrote about Ocean Marketing being fired and how the new PR pro is handling the N-Control business, it didn’t rank in the top 10. As I was trolling the web for a topic for today’s blog post, it occurred to me I haven’t covered many tips or tools lately. herby commit to change that. Therefore, today I have created a list of 10 types of content you can use for your blog. It’s not just a list, though. And now let’s see if I’m right about seventh tip. in January? MORE >> -
SPIN SUCKS | WEDNESDAY, JUNE 13, 2012  Four Step Process to Create an Integrated Marketing Campaign
It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. Then we have to figure out Twitter, Pinterest, Instagram, Google+, Path, Flickr, YouTube, LinkedIn, content, search engine optimization, inbound marketing, infographics, webinars, videos, email, search engine marketing, gamification, mobile marketing, oh my! It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all). It takes time. MORE >> -
SPIN SUCKS | MONDAY, MAY 23, 2011  Twelve Steps to A Strong QR Code Campaign
As consumers access the Internet from these devices, marketers need to be focused on finding shortcuts for quicker and easier entry points. There are many ways to track QR codes allowing you to gain a greater understanding of the effect of your marketing collateral and even your news releases. She focuses on developing creative solutions for her clients’ marketing campaigns. Stephanie True Moss is the founder and chief creative officer of True Moss Communications, Inc. and editor of QRmedia.us. The mobile revolution is happening! Learn and experiment. Plan for Mobile. MORE >> -
- Four Content Ideas for Driving Inbound Leads SPIN SUCKS | WEDNESDAY, AUGUST 3, 2011
- The Time for Location-Based Marketing Is Now | Spin Sucks SPIN SUCKS | MONDAY, AUGUST 2, 2010
- Twitter: 15 Ways to Stay Interesting SPIN SUCKS | MONDAY, NOVEMBER 22, 2010
- How to Create an Editorial Calendar SPIN SUCKS | WEDNESDAY, AUGUST 24, 2011
- Social Media to Replace Traditional Media Says CEO Study SPIN SUCKS | WEDNESDAY, MAY 23, 2012
- Five Ways to Create a Social Media Audit SPIN SUCKS | MONDAY, APRIL 18, 2011
- Marketing is Dead? SPIN SUCKS | THURSDAY, AUGUST 23, 2012
- The Art of Storytelling SPIN SUCKS | MONDAY, JANUARY 2, 2012
- The Two Faces of Marketing SPIN SUCKS | THURSDAY, MARCH 3, 2011
- Fifteen Ways to Use Twitter to Build an Army of Adoring Journalists SPIN SUCKS | TUESDAY, MARCH 22, 2011
- 10 Things to Consider As You Move to Google+ SPIN SUCKS | TUESDAY, JULY 5, 2011
- Seven Ways Social Media is Changing PR SPIN SUCKS | MONDAY, APRIL 4, 2011
- Pros and Cons of a Virtual Office SPIN SUCKS | MONDAY, OCTOBER 15, 2012
- Four Brands Using Instagram Really Well SPIN SUCKS | WEDNESDAY, OCTOBER 17, 2012
- 10 Tips to Become a More Successful PR Pro SPIN SUCKS | WEDNESDAY, NOVEMBER 3, 2010
- Five Ways to Build the Perfect Web Marketing Storm SPIN SUCKS | TUESDAY, MARCH 20, 2012
- Five Step Process for Using the Social Web SPIN SUCKS | THURSDAY, MAY 24, 2012
- Sixteen Ways to Use Pinterest for PR SPIN SUCKS | WEDNESDAY, MAY 9, 2012
- Social Media Success In Five Steps SPIN SUCKS | MONDAY, APRIL 25, 2011
- Six Tips for Using Google+ Now SPIN SUCKS | MONDAY, AUGUST 1, 2011
- 50 Tips to Make Your Company’s Blog Rock SPIN SUCKS | MONDAY, AUGUST 20, 2012
- Self-Publishing vs. Publisher: Why You Should Do Both SPIN SUCKS | WEDNESDAY, MAY 30, 2012
- Seven Tools for Your 2012 Marketing and Communication Plans SPIN SUCKS | TUESDAY, NOVEMBER 8, 2011
- Profiling Your Social Customer SPIN SUCKS | TUESDAY, OCTOBER 18, 2011
- How to Make Social Media Less of a Time Suck SPIN SUCKS | WEDNESDAY, SEPTEMBER 12, 2012
- 10 Rules for Transforming Your Agency SPIN SUCKS | WEDNESDAY, APRIL 18, 2012
- No One Cares About Your News Release SPIN SUCKS | MONDAY, MAY 7, 2012
- Five Steps to Finding Your Best Kind of Marketing SPIN SUCKS | TUESDAY, AUGUST 21, 2012
- Owned vs. Earned Media: Measuring the ROI SPIN SUCKS | WEDNESDAY, SEPTEMBER 28, 2011
- 10 Ways to Improve Landing Page Conversions SPIN SUCKS | THURSDAY, APRIL 26, 2012
- Transmedia Storytelling for Content Creators SPIN SUCKS | WEDNESDAY, AUGUST 29, 2012
- Five Ways to Measure Social Media Efforts SPIN SUCKS | THURSDAY, MARCH 8, 2012
- Three Reasons Twitter Is Beginning to Suck SPIN SUCKS | TUESDAY, JUNE 14, 2011
- The Difference Between PR and Advertising SPIN SUCKS | WEDNESDAY, FEBRUARY 8, 2012
- Using LinkedIn to Prospect SPIN SUCKS | TUESDAY, AUGUST 30, 2011
- How a Non-Writer Cranks Out Content SPIN SUCKS | THURSDAY, JUNE 21, 2012
- Duplicate Content: Two Ways to Avoid SEO Problems SPIN SUCKS | MONDAY, JULY 23, 2012
- Convergence is the Name of the Game for PR Pros of Tomorrow SPIN SUCKS | THURSDAY, AUGUST 2, 2012
- How to Measure PR and Social Media Results SPIN SUCKS | THURSDAY, JULY 12, 2012
- Three Little-Known Ways to Use Pinterest to Promote Your Business SPIN SUCKS | MONDAY, APRIL 9, 2012
- Augmented Reality for PR and Marketing Pros SPIN SUCKS | THURSDAY, SEPTEMBER 20, 2012
- Overcome Writer’s Block Forever SPIN SUCKS | MONDAY, JULY 2, 2012
- By the Numbers…Where Social Media is Today SPIN SUCKS | TUESDAY, APRIL 10, 2012
- Six Skills Every PR Pro Needs SPIN SUCKS | TUESDAY, DECEMBER 20, 2011
- PR Firms Botch 95% of Social Media Campaigns? SPIN SUCKS | MONDAY, JUNE 13, 2011
- Don’t Be Authentic: Real Social Media Marketing Advice SPIN SUCKS | TUESDAY, JANUARY 31, 2012
- Your Business Logo: Does it Really Matter? SPIN SUCKS | MONDAY, MAY 14, 2012
- Social Media Campaigns Don’t Match When Consumers Are Online SPIN SUCKS | THURSDAY, JUNE 28, 2012
- QR Codes & Mobile: The Time is Now SPIN SUCKS | TUESDAY, MARCH 8, 2011
- Defining the True Elements of Brand SPIN SUCKS | MONDAY, JULY 30, 2012
- The Four I’s of Leadership Communication SPIN SUCKS | MONDAY, JUNE 11, 2012
- Six Steps to Creating Content that Generate Leads SPIN SUCKS | TUESDAY, JUNE 26, 2012
- Four Ideas for Your Business Facebook Page SPIN SUCKS | MONDAY, JANUARY 16, 2012
- Six Tips to Go Mobile without Going Broke SPIN SUCKS | MONDAY, FEBRUARY 20, 2012
- Six Step Process to Clean Up a Company’s Online Presence SPIN SUCKS | TUESDAY, MAY 22, 2012
- Do Content Marketers Compete? SPIN SUCKS | TUESDAY, FEBRUARY 28, 2012
- How to Sell Video Marketing to the C-Suite SPIN SUCKS | TUESDAY, SEPTEMBER 4, 2012
- Online Reputation Management: A How-to Guide SPIN SUCKS | THURSDAY, AUGUST 23, 2012
- Social Media Has Created Two Types of Users SPIN SUCKS | MONDAY, SEPTEMBER 24, 2012
- Review of Content Marketing Measurement Platform Squeeze SPIN SUCKS | THURSDAY, OCTOBER 11, 2012
- Six Reasons Social Media Doesn’t Work SPIN SUCKS | TUESDAY, OCTOBER 25, 2011
- Six Things You Can Learn about Blogger Relations from Apple SPIN SUCKS | WEDNESDAY, SEPTEMBER 12, 2012
- Marketing for Victory with Four Different Approaches SPIN SUCKS | WEDNESDAY, JUNE 27, 2012
- Small Businesses Have a Unique Opportunity in Social Media SPIN SUCKS | TUESDAY, AUGUST 28, 2012
- The 10 Commandments of Online Etiquette SPIN SUCKS | MONDAY, SEPTEMBER 17, 2012
- Lessons (and Stats) from Six Years of Blogging SPIN SUCKS | THURSDAY, AUGUST 30, 2012
- Five Tips for Business Success on Yelp SPIN SUCKS | THURSDAY, APRIL 14, 2011
- How Instagram Makes Communities Better SPIN SUCKS | TUESDAY, JULY 3, 2012
- 5 Ways Hybrid Marketing Agencies Will Transform the Industry SPIN SUCKS | MONDAY, DECEMBER 19, 2011
- Three Ways To Drive Revenue With Content SPIN SUCKS | THURSDAY, AUGUST 2, 2012
- Declare Your Content Mission SPIN SUCKS | WEDNESDAY, JULY 25, 2012
- How to Select Keywords for Pay-Per-Click Campaigns SPIN SUCKS | MONDAY, AUGUST 20, 2012
- Women Can’t Have it All? Change the Conversation! SPIN SUCKS | TUESDAY, JULY 17, 2012
- Faking it on Social Media: What are the Costs? SPIN SUCKS | TUESDAY, SEPTEMBER 18, 2012
- Using Google AdWords to Test Your Messaging SPIN SUCKS | MONDAY, OCTOBER 10, 2011
- How Often Should I Send Email Newsletters? SPIN SUCKS | THURSDAY, DECEMBER 1, 2011
- How to Choose a Social CRM to Manage Data SPIN SUCKS | THURSDAY, JULY 12, 2012
- Learn How to Measure What Matters SPIN SUCKS | WEDNESDAY, SEPTEMBER 19, 2012
- Facebook Impressions and Feedback SPIN SUCKS | WEDNESDAY, DECEMBER 22, 2010
- Four Steps to Create Your Personal Brand SPIN SUCKS | WEDNESDAY, JUNE 20, 2012
- Social Media Breeds PR Laziness SPIN SUCKS | MONDAY, APRIL 9, 2012
- How Social Media Has Changed the Hotel Business SPIN SUCKS | TUESDAY, NOVEMBER 2, 2010
- Dreamforce: A Must Attend Event for Marketers and PR Professionals SPIN SUCKS | THURSDAY, SEPTEMBER 27, 2012
- Facebook Timeline Coming for Businesses SPIN SUCKS | TUESDAY, FEBRUARY 14, 2012
- The Spin Sucks Blogging Process SPIN SUCKS | MONDAY, APRIL 16, 2012
- Old PR Stunts Don’t Drive Sales SPIN SUCKS | WEDNESDAY, SEPTEMBER 14, 2011
- Twitter Lists: List Me Baby One More Time SPIN SUCKS | MONDAY, NOVEMBER 14, 2011
- Facebook Questions Are Here SPIN SUCKS | MONDAY, MARCH 28, 2011
- Is Content More Important than Conversation? SPIN SUCKS | MONDAY, FEBRUARY 6, 2012
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