Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.
Eight Tips for Influencer Marketing Done Well
MARCH 24, 2016
The work of the people is more influential when it comes to influencer marketing. The post Eight Tips for Influencer Marketing Done Well appeared first on Spin Sucks. Related Stories How SEO and Content Work Hand-in-Hand Content Marketing with Your Reputation in Mind The Five People Essential to Your Next News Release. Comments I agree, Bob. by Bob LeDrew Yes yes yes.
Seven Brutal Truths About Digital Marketing Trends
JANUARY 27, 2016
Roger Gallager doesn't mince words when he talks about digital marketing trends and the habit some have of proclaiming them, but not living them. The post Seven Brutal Truths About Digital Marketing Trends appeared first on Spin Sucks. Here is what you should pay attention to this year, even if it's not on your list. Six Powerful Tips to Increase Online Engagement.
The Problem with Marketing Automation
DECEMBER 22, 2015
Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. You’ll Love Marketing Automation. The post The Problem with Marketing Automation appeared first on Spin Sucks.
Integrated Marketing Communications is More than a Fad
JUNE 23, 2016
Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy. The post Integrated Marketing Communications is More than a Fad appeared first on Spin Sucks. Related Stories The New Airbnb Logo: Integrated Marketing Communications or Not?
Top Seven Chrome Extensions for Social Media Marketers
JUNE 6, 2016
The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Related Stories Six Online Tools for Blog Post Inspiration Life in the Marketing Cloud Gin and Topics: Toddlers or Terrorists? The life of a social media manager is an endless to-do list. Here are seven Chrome extensions that promise to make your life much easier.
The Inseparability of Content Marketing and Social Media
MARCH 31, 2016
While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks. Marcus Jensen comes with five tips to help you spread the word about your content.
Determine the Right Metrics for Your Content Marketing
JUNE 16, 2016
The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Related Stories Blogging Most Certainly Is Not Dead Four Elements of Successful Brand Storytelling How to Synchronize Your Content Marketing With an Editorial Calendar. Part of the reason people claim blogging is dead is because they're not tracking effectiveness.
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
Why Content Marketing Fails
MAY 27, 2015
Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. This is how content marketing wins.
The Long, Lost Baby Boomers In Marketing
MAY 26, 2016
And right now everybody is aiming their marketing guns at the Millennials. But Diana Beyer says there is a group of people often ignored by marketers, and this is your chance to disrupt the industry. The post The Long, Lost Baby Boomers In Marketing appeared first on Spin Sucks. If you find yourself targeting the same crowd as everybody else, you’re probably losing out.
Why Marketers Should ???? Emoji Speak
APRIL 27, 2016
Sarah Clark shares some tips for incorporating emojis into your company’s marketing strategy. The post Why Marketers Should The corporate world needs to keep pace with the changing communication trends. Emojis are big part of today's communications.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. If it doesn’t make sense based on one of the hashtag marketing Cs—and in context of your business goals—#leaveitout Hashtag Marketing for Conversation One of the most frequent ways consumers use hashtags is for conversation.
Why and How You Should Analyze Email Marketing Auto-Replies
JULY 5, 2016
Matt Benati argues that mining your email marketing auto-replies is one of the simplest, most effective strategies with the biggest bang for your buck. The post Why and How You Should Analyze Email Marketing Auto-Replies appeared first on Spin Sucks. Comments Comments Related Stories Does Account Based Marketing Live Up to the Hype?
Content Marketing for an Executive-Level Audience
APRIL 4, 2016
Content marketing works in nearly every situation, but you have to know your audience. The post Content Marketing for an Executive-Level Audience appeared first on Spin Sucks. Here, Bob Murphy explores why executives needs something different. Comments Glad this piece was helpful, Amanda! by Bob Murphy Bob, thank you! This information is so timely for me. I've been.
Why I Bet On a Pro Poker Player to Lead My Marketing Team
JULY 14, 2016
Here is how this former poker player became a successful leader on a marketing team. The post Why I Bet On a Pro Poker Player to Lead My Marketing Team appeared first on Spin Sucks. entrepreneur Hiring analyze tactics corporate culture data and analytics diverse workforce diversity in the workplace effective digital marketing employee skill sets employees with diverse backgrounds. When hiring, focus on skill sets rather than education or experience. Comments Hooray Sean for having the smarts to hire a diverse workforce! Want a Job?
Love it or Hate it: Let’s Talk Email Marketing for Business
FEBRUARY 3, 2016
Email marketing is not dead. In fact is more alive than ever and Lara Wellman not only busts the myths, but shares why every business should use it as one of their marketing tactics. The post Love it or Hate it: Let’s Talk Email Marketing for Business appeared first on Spin Sucks.
How to Build a Marketing Funnel for Facebook Ads
MAY 24, 2016
Building a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process. The post How to Build a Marketing Funnel for Facebook Ads appeared first on Spin Sucks.
Looking Back at Weird 90s Marketing
APRIL 18, 2016
With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing. The post Looking Back at Weird 90s Marketing appeared first on Spin Sucks.
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
has revealed the extent of the average adult’s daily exposure to marketing and advertising, and the results are shocking. Brands need to strip back to the basics to succeed with their marketing campaigns. . If you’re reading this, I’m sure you can think of a few examples of poor, scattered, and dreary marketing. By Bryan Adams. Research from Media Dynamics, Inc.
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
Lazy marketers are all around us…i ncluding you, if you’re honest. Have You Been a Lazy Marketer? Most marketers nod, smile and agree without embarrassment or remorse. Eleven Content Marketing Ideas. Create your own content hub so you’re clear on what types of content you need to move people through an effective marketing funnel. By Bryan Adams.
Five Ways Content Marketing and SEO Can Work Together
MARCH 8, 2016
When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. The post Five Ways Content Marketing and SEO Can Work Together appeared first on Spin Sucks. Rick Riddle looks at ways to do that.
Plan Your Content Using a Marketing Funnel
NOVEMBER 18, 2014
”) and have followed the marketing funnel to do so. The Marketing Funnel In the marketing funnel, there is a lot of content you can create for each step in the buying decision. At the very top, of course, is how people find out about you: The social networks, blogging, search engine optimization, email marketing, and other types of content you might produce.
How to Identify Popular Hashtags on Twitter
JUNE 21, 2016
Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. by Paula Kiger Related Stories Six Powerful Tips to Increase Online Engagement Top Seven Chrome Extensions for Social Media Marketers 10 Ways to Be Compelling on Instagram. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks.
The Four Skills Digital Marketers Need Today
MAY 13, 2015
By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. To show that you’re among the innovative digital marketers, understanding mobile is a must.
How to Stay on Top of Online Marketing While Traveling
JULY 13, 2016
Modern technology means marketing has gone mobile, and so have the marketers. Jordan Fried shares how to be on top of your online marketing while traveling. The post How to Stay on Top of Online Marketing While Traveling appeared first on Spin Sucks. You can do your job with little more than a smartphone, a laptop, and an internet connection.
Five Content Marketing Tools to Help Scale Small Teams
MAY 11, 2016
As a small business, it can be challenging to scale your operation to meet the growing demands placed on marketing departments and deliver KPIs that lead to more trust, budget, and staff. The post Five Content Marketing Tools to Help Scale Small Teams appeared first on Spin Sucks. Comments Thank you! Glad you think so! by Daniel Bliley Interesting suggestions! Thanks! by Paula Kiger.
How to Synchronize Your Content Marketing With an Editorial Calendar
JUNE 9, 2016
The post How to Synchronize Your Content Marketing With an Editorial Calendar appeared first on Spin Sucks. Managing content production and media outreach without an editorial calendar it's fairly difficult. In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be.
Content Marketing Most Certainly is Not Dead
JANUARY 28, 2016
Content marketing is dead! Content marketing doesn't work! The post Content Marketing Most Certainly is Not Dead appeared first on Spin Sucks. by Danny Brown Related Stories To Have a Content Marketing Strategy or Not…That is the Question Checking Out VR Content The Future of Content Marketing is Now. We have content shock!
Original Research is Fundamental to Content Marketing
FEBRUARY 24, 2016
Inbound marketing is the most effective method to use if you want to build a following of people that will advocate for your brand. The post Original Research is Fundamental to Content Marketing appeared first on Spin Sucks. But with so many people creating content that everyone is searching for, it becomes very difficult to produce something that breaks through all the noise.
Does Account Based Marketing Live Up to the Hype?
JUNE 16, 2016
For a lot of Business to Business (B2B) companies, especially those who specialize in enterprise accounts, it’s impossible to research the latest marketing trends without unearthing a lot of resources about Account Based Marketing (ABM). Matt Benati looks at what ABM is and how you can add it to your marketing strategy. The post Does Account Based Marketing Live Up to the Hype?
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because there is so much out there, a backlash around content marketing is building. And, when they realize it’s really bad, they’ll decide content marketing doesn’t work—instead of realizing they’re terrible at executing the tactic. Vision.
Move Over Marketing, Here Comes PR
JUNE 16, 2015
During the past five years, there are several big signs that tell us PR has broken out of its silo and we can say, “Move over marketing, here comes PR.”. When I was studying for my MBA in marketing in the late 1990s, there were pages in my marketing textbook that covered issues management, reputation, and ethical communication. By Deirdre Breakenridge. PR is Expanding.
Content Marketing isn’t Just for Marketers Anymore
MARCH 2, 2016
Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process. The post Content Marketing isn’t Just for Marketers Anymore appeared first on Spin Sucks. Daniel Glickman shows you why it is important.
Five Social Media Trends for 2016
DECEMBER 30, 2015
Fact 3: According to Content Marketing Institute , only 29 percent of B2B businesses use Instagram as a content distribution platform. believe there’s a huge market for brands and businesses to take advantage of this platform. I’ll discuss how to do this in the third trend below. Influencer Marketing / Influencer Outreach. By Aaron Lee. Let’s dive right in!
PR Has Officially Reached the Era of Data
JUNE 22, 2016
Related Stories Why You Need a Messenger Platform On Your Website Introducing the AMEC Integrated Evaluation Framework Determine the Right Metrics for Your Content Marketing. Even when it seems impossible, media coverage is possible with the right mindset and tools at your disposal. In this new age of media relations, PR professionals have a soulmate that’s often overlooked: Data.
Thanksgiving Marketing Statistics You’ll Gobble About
NOVEMBER 23, 2015
What I can do is provide you with some fun-filled Thanksgiving marketing facts to help pass your time with friends and family while celebrating this holiday weekend. How to Use the Thanksgiving Marketing Facts. Thanksgiving Marketing Turkey Talk. Obviously no discussion of Thanksgiving marketing would be complete without talk of Black Friday. By Laura Petrolino.