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Seven Brutal Truths About Digital Marketing Trends

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Roger Gallager doesn't mince words when he talks about digital marketing trends and the habit some have of proclaiming them, but not living them. The post Seven Brutal Truths About Digital Marketing Trends appeared first on Spin Sucks. Here is what you should pay attention to this year, even if it's not on your list. Six Powerful Tips to Increase Online Engagement.

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Eight Tips for Influencer Marketing Done Well

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The work of the people is more influential when it comes to influencer marketing. The post Eight Tips for Influencer Marketing Done Well appeared first on Spin Sucks. Related Stories How SEO and Content Work Hand-in-Hand Content Marketing with Your Reputation in Mind The Five People Essential to Your Next News Release. Comments I agree, Bob. by Bob LeDrew Yes yes yes.

Out With the Old: Rethink Your Content Marketing Strategy

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Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.

The Psychology of Marketing: Nine Tools You Need

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Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks. Benedict Brychta looks at the tools you need to understand and use.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

How to Leverage Your Social Media Marketing with Videos

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Should you include videos in your social media marketing? The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. Related Stories A PR Pro’s Guide to Facebook News and New Features Why and How to Add Videos to Your Marketing Mix Gin and Topics: Tom Cruise is Still Hot. And if so why? Wistia youtube

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The Personalized Experience is a Marketing Trend for 2017

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The recent State of the Connected Customer shows a pretty big marketing trend for 2017 in the personalized experience. The post The Personalized Experience is a Marketing Trend for 2017 appeared first on Spin Sucks. Marketing Trends Big data data analysis data collection predictive intelligence salesforce research Starbucks state of marketing state of the connected customer

Why Content Marketing Fails

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Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. This is how content marketing wins.

A Holiday Guide for the Content Marketer

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As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. By Cosette Jarrett.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

A New Brand: Seven Things to Consider Now

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Related Stories Advertising and Marketing Awards Are Stupid Vanity Metrics Looking Back at Weird 90s Marketing What College Football Teaches Us About Brand Development. Want a successful brand? Particularly with new brands, you must make many decisions now that determine growth, categorization, messaging, and more. Patrick Cole has more.

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Content Marketing: Four Changes for 2017

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Do you know what content marketing success looks like in 2017? The post Content Marketing: Four Changes for 2017 appeared first on Spin Sucks. Related Stories Develop a More Engaging Content Strategy with Influencers Three Content Approaches that Dominate SEO Five Ways Content Marketing and SEO Can Work Together. Do you have a documented content creation process?

Why Every Organization Needs a Content Style Guide

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One of the most important tools for an organization to have is a content marketing style guide, which keeps all of your content creators on voice and on message. Related Stories Duplicate Content: The Myths, the Facts, and the Truth in Between Five Ways to Ensure PR Success with Your Start-up Top Free Content Marketing Tools for Beginners.

Four Secrets of Successful Hashtag Marketing

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By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. If it doesn’t make sense based on one of the hashtag marketing Cs—and in context of your business goals—#leaveitout Hashtag Marketing for Conversation One of the most frequent ways consumers use hashtags is for conversation.

The Four Skills Digital Marketers Need Today

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By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. To show that you’re among the innovative digital marketers, understanding mobile is a must.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Top Seven Chrome Extensions for Social Media Marketers

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The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Related Stories Six Online Tools for Blog Post Inspiration Life in the Marketing Cloud Gin and Topics: Toddlers or Terrorists? The life of a social media manager is an endless to-do list. Here are seven Chrome extensions that promise to make your life much easier.

Plan Your Content Using a Marketing Funnel

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”) and have followed the marketing funnel to do so. The Marketing Funnel In the marketing funnel, there is a lot of content you can create for each step in the buying decision. At the very top, of course, is how people find out about you: The social networks, blogging, search engine optimization, email marketing, and other types of content you might produce.

Don’t Be a Lazy Marketer: 11 Content Marketing Ideas

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Lazy marketers are all around us…i ncluding you, if you’re honest. Have You Been a Lazy Marketer? Most marketers nod, smile and agree without embarrassment or remorse. Eleven Content Marketing Ideas. Create your own content hub  so you’re clear on what types of content you need to move people through an effective marketing funnel. By Bryan Adams.

The Inseparability of Content Marketing and Social Media

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While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks. Marcus Jensen comes with five tips to help you spread the word about your content.

Content Marketing for an Executive-Level Audience

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Content marketing works in nearly every situation, but you have to know your audience. The post Content Marketing for an Executive-Level Audience appeared first on Spin Sucks. Here, Bob Murphy explores why executives needs something different. Comments Glad this piece was helpful, Amanda! by Bob Murphy Bob, thank you! This information is so timely for me. I've been.

Authentic Storytelling in an Age of Mass Marketing

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has revealed the extent of the average adult’s daily exposure to marketing and advertising, and the results are shocking. Brands need to strip back to the basics to succeed with their marketing campaigns. . If you’re reading this, I’m sure you can think of a few examples of poor, scattered, and dreary marketing. By Bryan Adams. Research from Media Dynamics, Inc.

Determine the Right Metrics for Your Content Marketing

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The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Related Stories Blogging Most Certainly Is Not Dead Four Elements of Successful Brand Storytelling How to Synchronize Your Content Marketing With an Editorial Calendar. Part of the reason people claim blogging is dead is because they're not tracking effectiveness.

Looking Back at Weird 90s Marketing

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With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing. The post Looking Back at Weird 90s Marketing appeared first on Spin Sucks.

Content Marketing Most Certainly is Not Dead

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Content marketing is dead! Content marketing doesn't work! The post Content Marketing Most Certainly is Not Dead appeared first on Spin Sucks. by Danny Brown Related Stories To Have a Content Marketing Strategy or Not…That is the Question Checking Out VR Content The Future of Content Marketing is Now. We have content shock!

Offsite Content Marketing: Six Tactics to Reach New Audiences

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In the meantime, it’s important to talk about offsite content marketing—or promoting the content you create in other places around the web. Offsite Content Marketing. Offsite content marketing is necessary for three reasons: It helps you build new audiences. Even if you work in a very niche, business-to-business organization, offsite content marketing is necessary.

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Integrated Marketing Communications is More than a Fad

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Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy. The post Integrated Marketing Communications is More than a Fad appeared first on Spin Sucks. Related Stories The New Airbnb Logo: Integrated Marketing Communications or Not?

Develop a More Engaging Content Strategy with Influencers

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Related Stories Influencer Marketing Matchmaking Influencer Relations and the Target Plus-Sized Win How to Get Creative with Influencer Marketing. Would you like to flip your content strategy upside down and build it back up with a sharper, more influential focus? Of course you do. Who wouldn't want that?

The Future of Content Marketing is Now

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By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because there is so much out there, a backlash around content marketing is building. And, when they realize it’s really bad, they’ll decide content marketing doesn’t work—instead of realizing they’re terrible at executing the tactic. Vision.

Content Marketing Survey Shows Marketers Still Behind in Metrics

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The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. The post Content Marketing Survey Shows Marketers Still Behind in Metrics appeared first on Spin Sucks.

Move Over Marketing, Here Comes PR

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During the past five years, there are several big signs that tell us PR has broken out of its silo and we can say, “Move over marketing, here comes PR.”. When I was studying for my MBA in marketing in the late 1990s, there were pages in my marketing textbook that covered issues management, reputation, and ethical communication. By Deirdre Breakenridge. PR is Expanding.

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Customer-Focused Content Marketing Strategy

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By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on  Content Shock. Content Marketing Strategy: The Devil is in the Details. Education is Key in Effective Content Marketing Strategy. By Sue Duris.

Why Marketers Should ???? Emoji Speak

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Sarah Clark shares some tips for incorporating emojis into your company’s marketing strategy. The post Why Marketers Should The corporate world needs to keep pace with the changing communication trends. Emojis are big part of today's communications.

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Why and How You Should Analyze Email Marketing Auto-Replies

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Matt Benati argues that mining your email marketing auto-replies is one of the simplest, most effective strategies with the biggest bang for your buck. The post Why and How You Should Analyze Email Marketing Auto-Replies appeared first on Spin Sucks. Comments Comments Related Stories Does Account Based Marketing Live Up to the Hype?

Why Modern Marketers Need Flexible Budgets

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Brock Stechman, the co-founder of DivvyHQ, explains why flexible budgets are a necessity for marketers. He outlines six tips for marketers to use to effectively prioritize and examine their budgets in order to maximize their success. The post Why Modern Marketers Need Flexible Budgets appeared first on Spin Sucks.

Five Tips to Help You Create Shareable Content

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Related Stories A Look at How Three Brands Are Driving Social Engagement The Spin Sucks Inquisition: Kimberly Crossland The Inseparability of Content Marketing and Social Media. Content Social Media content creation content development content marketing content strategy create shareable content producing shareable content shareable blog content shareable content

Six Surefire Ways to Grow Your Business Using Text Marketing

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However, many people don't seem to realize the power of text marketing. Sophorn Chhay shares ways to use text marketing to grow your business. The post Six Surefire Ways to Grow Your Business Using Text Marketing appeared first on Spin Sucks. Texting is not a new concept. Did you know 95 percent of all text messages are read within three minutes of being delivered?

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Thanksgiving Marketing Statistics You’ll Gobble About

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What I can do is provide you with some fun-filled Thanksgiving marketing facts to help pass your time with friends and family while celebrating this holiday weekend. How to Use the Thanksgiving Marketing Facts. Thanksgiving Marketing Turkey Talk. Obviously no discussion of Thanksgiving marketing would be complete without talk of Black Friday. By Laura Petrolino.

Where Does Content Marketing Belong?

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By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to marketers because it helps generate leads? Does it belong to a new role—the content marketer—so it can apply a very specific skill set? The content marketing role should be defined on skill set and not on department.

Five Ways Content Marketing and SEO Can Work Together

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When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. The post Five Ways Content Marketing and SEO Can Work Together appeared first on Spin Sucks. Rick Riddle looks at ways to do that.

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