BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. These should align with your overall company or brand marketing and customer service plan. A set of tactics that can be measured.
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Just ask anyone in the pharmaceutical industry how they could possibly engage in drug marketing on Twitter. If they don’t have references… be cautious. 7) What is your perception of social media marketing and how will it help my in my business goals? Finding a social media professional to help you with your online activities can sometimes be a tough process. Probably not.
Thou Shalt Not Auto-Direct Message On Twitter
JUNE 7, 2012
I’m going to go on my soapbox just one more time in the hopes that this message goes viral , spreads through the Interwebs, and finally convinces every “online marketer”, “ social media guru ” and “eBook entrepreneur” that they should, once-and-for-all, turn off Twitter auto-direct messaging. So…one last plea to the masses. It is a good idea.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Information Technology, Sales, Research, and even Marketing organizations are adopting terms like “agile”, “scrum”, “sprint” and “stand-ups” into their business vernacular. Hang around any medium or large business for a while and you’ll start hearing many of the same corporate buzzwords. Phrases like: Ping me if you need me! Cheers!
10 Surefire Ways To Avoid Looking Like A Twitter NooB
NOVEMBER 27, 2011
Twitter is not about marketing, it’s about building relationships. So, you’re ready to Tweet, right? You’ve realized that Twitter isn’t just people sharing what they ate for breakfast and that there might be some real value to engaging with the 100 million active users that might give you valuable insights about your products, services, and competitors. Who are you?
The Secret Formula To Social Media Success (shhh…don’t tell)
JANUARY 21, 2012
Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. There is no doubt that 2012 is going to be THE year of social media.
SalesForce Marketing Cloud – The Next Step In Social Media Engagement?
SEPTEMBER 26, 2012
Potential prospect is entered into Salesforce.com as a prospec Company users Buddy Media dashboard to deliver helpful/useful content (not marketing materials) to the prospective customer via Twitter, Facebook, YouTube or a host of other channels. Is the Marketing Cloud the next step in business social engagement? No…I haven’t gone off the radar. Cheers!
[Comic] Are You Really ‘Doing’ Social Media?
MARCH 10, 2013
Does it align with your overall marketing or customer service strategy? Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. So, you’ve registered all your social media channels, do you know what to do with them? Cheers!
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
Outsourcing Social Media – Is It Worth It?
MAY 25, 2012
Today’s guest post comes from Matt Powers, who is an Internet Marketer at Blue Soda Promo , an online promotional products company. appreciate Matt taking the time to share an interesting experience he had with outsourcing social media management! In today’s economy, every company is always looking for new and more cost effective means of doing business. Are they really working?
Good Or Bad – You Must Engage With Your Customers Through Social Media
MAY 1, 2012
Never has social media been such a brilliant marketing and customer relation tool. Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Cheers!
Can Publicly-Traded Social Media Companies Survive?
JULY 29, 2012
Contrast Facebook’s waning success in the market with that of LinkedIn. Working for any publicly-traded is a unique experience. During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. One simple word. Alignment. Just my $.02,
MARCH 12, 2012
If I uploaded photos of my family, you could use them for your marketing purposes without my permission? I don’t think so… I’m not interested in contributing content to Pinterest if you’re not respectful of any copyright law at all. Pay close attention, though, to the caveat at the bottom of the article about the potential copyright issues that Pinterest is facing.
The Ironic Beauty Of Google Indexing Tweets And Why Content Marketers Should Pay Attention
APRIL 12, 2015
So, if we can’t over-optimize with keywords, what’s a content marketer to do to get their article more broadly indexed in Google without stuffing a bunch of keywords and risking a penalty? Featured Humor Social Media Tech Twitter cartoon comic comic strip content marketing Google search seo social media tech guess I’m just a sucker for technological irony. giant.
Why The Term “Social CRM” Is Just STUPID!
NOVEMBER 7, 2011
SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. There are a LOT of idiotic corporate terms out there. Social CRM. Creepy. Let me repeat that. ALL CRM IS SOCIAL.
Beyond Your Borders: Promoting Your Business Internationally Using Social Media
JUNE 14, 2012
The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized ( Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad. Lingo24 has been helping some of the world’s biggest global brands with their localization campaigns since 2001.
[Comic] Why Are We On Facebook?
MAY 1, 2013
Don’t just do it because the Marketing department said so. Engaging in the social space isn’t easy…and it sure isn’t cheap. So, if it’s so challenging and costly to participate, a lot of executives are asking why they should bother? And they are right to ask the question! Each has their own opportunities, so each can provide a variety of different results.
[Infographic] Is Your Brand Really Engaging Or Are You Just Wasting Time With Social Media?
NOVEMBER 24, 2011
Others just consider themselves successful if they’re tweeting and posting links to their commercials and marketing materials. So, the question remains whether your brand is actually engaging with your online community or just marketing to them. Social media engagement isn’t easy. It takes time, dedication, and yes…budget. blech! Cheers! –Sean.
Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media
JANUARY 8, 2012
There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. Take the traditional “marketing/sales” funnel as an example.
What Is A Social Intranet And Is It Right For My Company?
MARCH 5, 2014
Today’s article is a guest post from Karleen Murphy, A Marketing Assistant with Intranet Connections , a Business Intranet Software provider in Vancouver, British Columbia. Thanks to Karleen for sharing her thoughts on how social media capabilities and intranets can be combined to help businesses succeed! They even offer 21-day free trial of their software.
10 Surefire Ways For A Business To Fail At Social Media
NOVEMBER 14, 2011
Consider doing the following: 1) Think of social networking in old-school marketing terms – If you’re “segmenting” or “targeting” or “profiling”, you need to rethink. There are a lot of ways to engage in social media, some of them effective…some of them not. Want to fail at social media? Online social networking is no different. Really?
How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!
NOVEMBER 26, 2011
First Establish Your Area Of Expertise In Communities Contrary to the popular belief of some, social media isn’t really about tweeting, posting, or marketing. While the answer to the first question is simple and a resounding “No!” It isn’t about demographics or profiling or campaigns. Social media is about people and relationships. Cool, eh? Cheers! –Sean.
50+ Social Media Comics And Cartoons For Use Your Presentations
JULY 25, 2015
Have You Experienced A Social Media Kneejerk Old School vs. Modern Marketing Are You Jumping Headfirst Into Social Media Without A Plan? I have been publishing my social media cartoons and comics for a while now and I often get emails or tweets asking whether someone can use one of my comics in their book or presentation. Just make sure you provide that link back. Cheers! Seriously?
One Suprising Way To Skyrocket Your Profile Views On LinkedIn
AUGUST 27, 2015
Having worked in social media and digital marketing for quite a while now , I often get asked questions by my clients about gaining more Twitter followers , attracting new Facebook fans or generating more subscribes to a YouTube channel. The same holds true when it comes to Web development, mobile development and marketing campaign strategies. So…there you have it. Cheers!
How I Got My Job As Director Of Social Media – Step 2: Real-Life Relationships Matter
NOVEMBER 28, 2011
In my previous post in this series, I discussed how blogging and tweeting were key elements to sharing my expertise on intranets. Additionally, I discussed the value of spending time outside of my “day job” exploring social networks, developing ideas about how they could be useful in business, and volunteering on the social media committee at my company. personal referral. Cool, eh?
How I Got My Job As Director Of Social Media – Step 3: Combine Talent To Deliver Business Value
NOVEMBER 29, 2011
Some of my team members have experience in public relations and in marketing consumer packaged goods. In the first two articles in this series, I talked about how my experience and real-life connections were important elements in getting a job interview and, eventually, an offer for a position as Senior Manager of Social Media Strategy for a digital agency here in Kansas City. Cheers!
Tech Tip: 3 Simple Things You Can Do To Improve The Backend Of Your Site
JANUARY 22, 2013
Erik is a freelance technology writer and his articles appear on various website marketing blogs. Today’s guest blog post comes from Erik Gaandt, who has written this article for WhoIsHostingThis.com – see here for their iPage review results. It makes sense to start planning early; doing this will save you the trouble of a maintenance headache later on. Do you have an index?
Easily Turn Your Nook Color Into A Full Android Table Without Voiding The Warranty
JANUARY 11, 2012
That was until she discovered that the Nook Color didn’t have access to the Android Market. Tablets were definitely THE Christmas present of 2011! With options like the iPad 2, Kindle Fire, Nook Color and Tablet, the Samsung Galaxy and a host of other offerings, consumers went tablet-crazy and electronics stores nationwide sold out. For the first week, everything was great! Cheers!
Social Media Comic – Anti-Social Social Media Experts
FEBRUARY 5, 2016
Social media gurus who behave in anti-social practices are the slimy, smarmy used-car salesman of the digital marketing space. You know them…the social media “experts”, “wizards”, or “gurus” who are just too important to make time for the “little people” of the world. But they’ll autograph a copy of their book for you.
Should Inbound Links Play An Important Part Of Your Content Marketing Strategy?
JULY 22, 2015
Blogs Featured Social Media content marketing inbound search seo social media social networking strategyConfused about the value of developing inbound links? Wondering whether it would be worth your while to buy inbound links from sites like Fiverr? Trying to decide whether social media links are as valuable as incoming links from other blogs? If these are questions you’ve been pondering, take a look at the Slideshare presentation below. Have any additional tips or thoughts? Feel free to share them in the comments! Cheers! –Sean.
Light Bulb Moments in Marketing on Silver Arrow Tech Talk Podcast
MARCH 7, 2016
enjoyed taking some time to talk with Silver Arrow Tech Talk host, Matt Trent, about those light bulb moments in marketing that bring ideas to life. Light bulb moments are what I call those brief flashes of inspiration that occur when we find a unique solution to a problem or “wrap our brain” around a complex concept in a way that it’s applicable and meaningful to us. Check out the podcast and let me know what you think about those light bulb moments. –Sean. Featured People Tech collaboration knowledge management social media social networking
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.
Seven Brutal Truths About Digital Marketing Trends
JANUARY 27, 2016
Roger Gallager doesn't mince words when he talks about digital marketing trends and the habit some have of proclaiming them, but not living them. The post Seven Brutal Truths About Digital Marketing Trends appeared first on Spin Sucks. Here is what you should pay attention to this year, even if it's not on your list. Six Powerful Tips to Increase Online Engagement.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
The Problem with Marketing Automation
DECEMBER 22, 2015
Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. You’ll Love Marketing Automation. The post The Problem with Marketing Automation appeared first on Spin Sucks.
Why Content Marketing Fails
MAY 27, 2015
Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. This is how content marketing wins.