| | | SocialFish | |  Marketing | 211 articles |
| Page 1 of 3 | Previous | Next | SOCIALFISH SEPTEMBER 24, 2011  Facebook users no longer have to “like” your Page (and what that means)? The good news is that 99% of communication and marketing professionals are too lazy and uninterested in having real discussions with their fans. Up until Tuesday the only people that could comment on or like content on a Facebook page were fans of that Page. Now Facebook eliminated that requirement , allowing anyone (fans and nonfans) the ability to engage with a Facebook Page. Listen. | SOCIALFISH SEPTEMBER 27, 2010  Everything you ever needed to get started with Twitter Twitter Conference Primer: Part 2 – Marketing And Engagement. I was thinking it was probably time to post something for Twitter beginners, since it’s been a million years since the last time we did , but luckily we have some fab blogger buds who have been busy writing some of this up so I don’t need to! Twitter Basics – Part 2: Set Up an Account and Create a Profile. | | | | | |
| SOCIALFISH OCTOBER 12, 2012  Seven Ways to Get More From Your Nonprofit’s Email Marketing Strategy Like social media, email marketing is where you nurture constituent relationships. Segmentation – The core principle of e-mail marketing is segmentation, or adding people to specific lists based on their interests and actions. Seven Ways to Get More Results From Email Marketing. Content Strategy email marketingWarning: This is a super long post. Point given. | SOCIALFISH MAY 5, 2012  The Future of Work: A Manifesto If markets are conversations, then the people who are doing the talking and the listening and the sharing are the most important asset we have. Markets are conversations and organizations can harness conversations in order to create value. The role of management is to hire talent that is agile enough to shift and flow based on market need. All of it is up for discussion. | SOCIALFISH AUGUST 28, 2012  Why, How and When to Quit FeedBurner Sub=84 ), he often speaks about feeds and email marketing at social media events. If you are currently using Feedburner for your RSS feeds, you may have noticed – as we did – that your blog feed is totally dead. Easiest way to check this – subscribe to your own blog in Google Reader, and see if it’s pulling the latest content.) Thank you so much Phil! Now What? | SOCIALFISH OCTOBER 23, 2012  How to Design Your Content Strategy What’s the difference between content strategy and content marketing? Content marketing is a specific use of content. Marketing has an implication that there is a “sale” at the end of the process, which isn’t necessarily the case in the association market. Marketing in the Round Q&A – Part 1 – Silos and Budgets. View the archive here. Heatmaps. No, I am!” | | | | | | | |
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SOCIALFISH | TUESDAY, FEBRUARY 28, 2012  Why Communities of Practice are the Key to the Future
Some choice quotes from the post: “…What we know and do inside our organizations is insufficient to address external complexity or to be innovative… Connecting the diversity of markets and society to the organization, instead of creating firewalls, is a major challenge for leadership today. One of my favorite sources of inspiration, Harold Jarche, has a really interesting post I wanted to point you to about how to organize for diversity and complexity , one of the themes we explore in great detail in Humanize. Social learning is what flows on these networks.” MORE >> -
SOCIALFISH | SATURDAY, AUGUST 13, 2011  The benefits of Slideshare for B2B marketing
Slideshare is awesome for B2B marketing. I particularly like the idea that we’ve moved from “push marketing&# to “permission marketing&#. Using SlideShare for B2B Marketing from Michael Brito on Vimeo Jonathan Boutelle, their CEO, explains why in this short video. Plus1! Thanks to Michael Brito for the hat tip. MORE >> -
SOCIALFISH | WEDNESDAY, SEPTEMBER 19, 2012 Google+ Resources for Nonprofits
This presentation from V3 Integrated Marketing’s Shelly Kramer and Community Organizer 2.0′s ′s Debra Askanase for the SocialFish Think Tank Summer Series focused on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also focused on features of Google Plus that nonprofit organizations are leveraging successfully, and examples from those organizations. All the Google + Links - GREAT list of resources about G+. MORE >> -
SOCIALFISH | THURSDAY, JULY 28, 2011  Crowdsourcing for Organizations
She cofounded Conversify, an early social media marketing agency, and founded Cybergrrl, Inc., Aliza provides forward-thinking commentary on technology and its impact on communications, marketing, and customer relations. Whether you’ve got administrative tasks, marketing efforts, or other time-consuming or costly initiatives, there are ways to get things done by leveraging the Internet and tapping into large pools or talent, volunteers, or other interested individuals. Get the book here. Aliza is a “web pioneer and social media innovator. What is crowdsourcing? MORE >> -
SOCIALFISH | SUNDAY, SEPTEMBER 9, 2012  Social Networking and Your Tradeshow [infographic]
“Events are a great way to connect with new prospective customers, marketing partners, new employees and influentials in your industry. Learn how to use social media to get the most out of attending your next exposition.” ” This infographic by Northwest Creative is basic, but the first one I’ve seen talking specifically about tradeshow social media. Plus one! Potluck MORE >> -
- How to Hire for Social Media Management SOCIALFISH | THURSDAY, JUNE 23, 2011
- Mission Driven or People Driven? SOCIALFISH | THURSDAY, APRIL 19, 2012
- Do You Have a Chief Marketing Technologist On Staff Yet? You Should. [Infographic] SOCIALFISH | SUNDAY, AUGUST 26, 2012
- 8 use cases for social media and associations SOCIALFISH | WEDNESDAY, FEBRUARY 8, 2012
- The State of Social Media Marketing 2012 [DATA] SOCIALFISH | THURSDAY, SEPTEMBER 20, 2012
- How’s your community manager doing? SOCIALFISH | TUESDAY, MAY 1, 2012
- Gamification: Much Less Scary Than What’s Under the Bed SOCIALFISH | MONDAY, MAY 28, 2012
- How to Apply Social to Marketing and Membership Recruitment SOCIALFISH | WEDNESDAY, AUGUST 8, 2012
- The Key to Social Media ROI SOCIALFISH | TUESDAY, AUGUST 2, 2011
- What Does the New Facebook Mean for Brands? SOCIALFISH | FRIDAY, SEPTEMBER 30, 2011
- Can Social Business Reshape the Organization? SOCIALFISH | TUESDAY, JUNE 12, 2012
- Why Do We Need a Social Media Policy? SOCIALFISH | THURSDAY, APRIL 7, 2011
- The State of Digital Marketing 2012 [Infographic] SOCIALFISH | FRIDAY, SEPTEMBER 28, 2012
- How to Leverage Social Media for Successful Marketing and Membership Recruitment SOCIALFISH | WEDNESDAY, NOVEMBER 14, 2012
- Corporate Humanism is the #1 Trend Business Trend that Matters in 2012 SOCIALFISH | SUNDAY, JANUARY 15, 2012
- Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance SOCIALFISH | TUESDAY, JANUARY 22, 2013
- Is your strategic plan on a page? SOCIALFISH | SATURDAY, DECEMBER 22, 2012
- How do you prepare for unpredictability? SOCIALFISH | SUNDAY, JANUARY 22, 2012
- The State of Social Media 2012 [DATA] SOCIALFISH | THURSDAY, JULY 12, 2012
- Two Great Content Marketing Slide Decks SOCIALFISH | WEDNESDAY, JANUARY 16, 2013
- How Virtual Engagement Can Positively Impact Membership Renewal SOCIALFISH | SATURDAY, AUGUST 25, 2012
- Best Practices for Association Microsites SOCIALFISH | THURSDAY, AUGUST 16, 2012
- Intro to Agile Marketing [Webinar] SOCIALFISH | MONDAY, MARCH 4, 2013
- Online Voting: Advantages and Challenges for Associations SOCIALFISH | WEDNESDAY, AUGUST 29, 2012
- New Benchmarks for Success in the Knowledge Age SOCIALFISH | MONDAY, OCTOBER 29, 2012
- How To Use Pinterest to Advance Your Organization SOCIALFISH | THURSDAY, JULY 19, 2012
- Latest Social Media Tool Tips You Need To Know SOCIALFISH | MONDAY, JANUARY 16, 2012
- Be a Social CRM Hero! SOCIALFISH | TUESDAY, AUGUST 21, 2012
- Mapping Facebook for marketers SOCIALFISH | FRIDAY, OCTOBER 7, 2011
- Social CRM Use Case 5: Recruitment SOCIALFISH | THURSDAY, DECEMBER 1, 2011
- Helping Members and their Communities Succeed: the Future of What We Now Know as Membership SOCIALFISH | WEDNESDAY, MARCH 28, 2012
- [Exclusive] 5 factors driving the launch strategy of associationsnow.com SOCIALFISH | TUESDAY, OCTOBER 2, 2012
- MUST READ info on the recent Facebook changes SOCIALFISH | WEDNESDAY, MARCH 7, 2012
- Five Powerful Ways To Improve Your Website’s SEO SOCIALFISH | TUESDAY, SEPTEMBER 11, 2012
- Mind: Blown! Technologies of the Future SOCIALFISH | MONDAY, MARCH 19, 2012
- Anarchists in the Boardroom SOCIALFISH | SATURDAY, MARCH 2, 2013
- Can Social Media Really Humanize a Large Corporation? SOCIALFISH | MONDAY, AUGUST 20, 2012
- Get LinkedIn or Get Left Out: Using LinkedIn Effectively SOCIALFISH | WEDNESDAY, AUGUST 22, 2012
- Five ways to adapt your social media marketing plan SOCIALFISH | WEDNESDAY, JANUARY 12, 2011
- 25 Experts Predict the Future of Marketing [Infographic] SOCIALFISH | THURSDAY, JANUARY 10, 2013
- Who Owns Social Media? Risk Management? SOCIALFISH | TUESDAY, MAY 29, 2012
- [Cool Infographic Friday] Messaging on Social SOCIALFISH | FRIDAY, MARCH 22, 2013
- 11 Things to Consider Before Hiring a 23 yea…err. Someone to Run Your Social Media SOCIALFISH | THURSDAY, AUGUST 23, 2012
- Bridging the Social, the Human, and the Practical SOCIALFISH | TUESDAY, APRIL 3, 2012
- If We Humanize Business, Can We Escape the Matrix? SOCIALFISH | SUNDAY, MAY 27, 2012
- Ignore That Ridiculous Chart. SOCIALFISH | SUNDAY, MAY 20, 2012
- How To Humanize Your Business SOCIALFISH | MONDAY, MAY 14, 2012
- Is your online education ready for Generation Flux? SOCIALFISH | FRIDAY, AUGUST 31, 2012
- How to Apply Social to Conferences SOCIALFISH | WEDNESDAY, MAY 30, 2012
- Digital business is a strategic priority for CEOs… but not for CIOs (yet). SOCIALFISH | THURSDAY, MAY 31, 2012
- Humanize: How People-Centric Organizations Succeed in a Social World SOCIALFISH | FRIDAY, SEPTEMBER 23, 2011
- How I Learned to Stop Worrying and Love the Buzzword SOCIALFISH | MONDAY, MARCH 18, 2013
- 6 Steps for Getting Started with Social CRM for Membership Orgs SOCIALFISH | FRIDAY, MARCH 2, 2012
- The Impact of the Social Customer: Changing Your Organization from the Inside Out SOCIALFISH | FRIDAY, MAY 4, 2012
- Association Social Media Marketing SOCIALFISH | MONDAY, NOVEMBER 8, 2010
- 500 Social Media Marketing Tips SOCIALFISH | FRIDAY, NOVEMBER 2, 2012
- Marketing in the Round SOCIALFISH | MONDAY, AUGUST 27, 2012
- Social Businesses Use Technology for more than Marketing SOCIALFISH | THURSDAY, JANUARY 17, 2013
- Social Media Degrees Provide Advancement Opportunities in Associations and Nonprofit Organizations SOCIALFISH | FRIDAY, NOVEMBER 12, 2010
- Nielsen Social Media Report: mobile social web use on the rise SOCIALFISH | MONDAY, OCTOBER 10, 2011
- Which is Better: Social Media or Email Marketing? [VIDEO] SOCIALFISH | WEDNESDAY, NOVEMBER 21, 2012
- Unmissable Stories This Week SOCIALFISH | SUNDAY, SEPTEMBER 23, 2012
- Mergers and Acquisitions SOCIALFISH | FRIDAY, JULY 20, 2012
- White paper on Social CRM for associations SOCIALFISH | WEDNESDAY, APRIL 6, 2011
- Are You Trying Social Media Contests to Promote Your Conference? [CASE STUDY: AILA] SOCIALFISH | TUESDAY, JULY 17, 2012
- SOPA, PIPA, and the Wikipedia blackout: what it means for associations. SOCIALFISH | WEDNESDAY, JANUARY 18, 2012
- Let’s rethink management. SOCIALFISH | WEDNESDAY, SEPTEMBER 5, 2012
- 13 Nonprofit Marketing Changes to Make in 2013 [SLIDES] SOCIALFISH | FRIDAY, JANUARY 11, 2013
- Managing Social Media Campaigns SOCIALFISH | TUESDAY, MARCH 5, 2013
- From the Outside-In: The Path to Relevance SOCIALFISH | TUESDAY, APRIL 2, 2013
- Social CRM Use Case 6: Retention SOCIALFISH | FRIDAY, DECEMBER 16, 2011
- Why Can’t We Define Public Relations? SOCIALFISH | TUESDAY, FEBRUARY 14, 2012
- Free education tools you have never heard of SOCIALFISH | MONDAY, JANUARY 21, 2013
- What’s coming down the pike in social marketing? SOCIALFISH | WEDNESDAY, MAY 15, 2013
- Design around people. SOCIALFISH | SATURDAY, OCTOBER 29, 2011
- Book Review: Stand Out Social Marketing SOCIALFISH | THURSDAY, DECEMBER 20, 2012
- Stakeholders who are engaged online spend more with your organization. SOCIALFISH | FRIDAY, DECEMBER 2, 2011
- Why are CEOs Afraid of Going Social? SOCIALFISH | WEDNESDAY, JULY 18, 2012
- Are you strangling your community? SOCIALFISH | THURSDAY, OCTOBER 4, 2012
- True Customer Engagement: the Leap Beyond User Experience SOCIALFISH | FRIDAY, DECEMBER 28, 2012
- Google+ Page Tips for Nonprofits SOCIALFISH | WEDNESDAY, FEBRUARY 15, 2012
- 4 Steps Nonprofits Can Take to Establish a Lasting Business Partnership SOCIALFISH | FRIDAY, NOVEMBER 9, 2012
- Are you a community manager? SOCIALFISH | FRIDAY, DECEMBER 14, 2012
- Crib Notes for #Humanize! SOCIALFISH | WEDNESDAY, OCTOBER 12, 2011
- Two Social Media Toolkit Examples and Other Goodies SOCIALFISH | WEDNESDAY, MARCH 6, 2013
- How to apply social to marketing, membership and leadership at #audc13 SOCIALFISH | WEDNESDAY, MARCH 13, 2013
- Fear and Social Media SOCIALFISH | MONDAY, AUGUST 15, 2011
- 7 MUST READ STORIES THIS WEEK SOCIALFISH | TUESDAY, FEBRUARY 5, 2013
- Mobile apps are a waste of time for associations. SOCIALFISH | THURSDAY, NOVEMBER 11, 2010
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