9 Tools to Address Various Aspects of Visual Marketing
MARCH 20, 2017
Visual marketing has been growing steadily throughout the years now. Content marketing will not work unless you engage in visual marketing. If you are in the market for infographics, Piktochart may be more up your alley. Cyfe is great for monitoring your visual marketing statistics. What other visual marketing tools you are using? Create Images. Canva.
Hot Association Membership and Marketing Jobs this week – January 26
JANUARY 26, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Manager, Events Marketing , Biotechnology Innovation Organization – The Biotechnology Innovation Organization (BIO) is recruiting a Marketing Manager of Events to join the fast-paced BIO Marketing team. We are a state partner affiliated with LeadingAge.
This Week’s Awesome Association PR and Communications Jobs – March 16
MARCH 16, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Marketing and Communications Director , Crisis Center for South Suburbia – Crisis Center for South Suburbia (CCSS) is seeking an energetic and creative marketing/communications professional to be responsible for agency marketing and public relations activities.
STUDY: The Business Impact of Online Communities
MARCH 6, 2017
To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Communities are organizational orchestras, and marketing is the conductor. How do organizations track the impact of their online communities? Out of the participants, 34% work at Associations.
The Importance of Marketing Diversification
JANUARY 3, 2017
This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. Email followed and allowed marketers to reach their audience immediately, quickly providing relevant information to capitalize on behavior. From a marketer’s perspective, this is powerful knowledge. Twitter?
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Marketing is the necessary evil for success. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. Issues such as lack of time, allocating funds, and marketing knowledge, and the hurdle of making content “engaging” contribute to the low success rates of these campaigns. Determine Your Target Market.
How You Can Use Twitter As a Visual Marketing Platform
DECEMBER 2, 2015
Changes in their visual feature have allowed for better visual marketing, as well. But visual marketing is still neglected by many people who see Twitter as nothing but a tool for connecting to influencers. They fail to realize that visual marketing directly to your audience has a huge impact on their social outreach. The Importance Of Visuals On Twitter. oh my! Visual Quotes.
Awesome Association Jobs this Week – March 9
MARCH 9, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Marketing Account Manager , EAA (Experimental Aircraft Association) – This marketing support services position provides marketing consulting, strategy development, and tactical implementation for EAA’s programs and services. Stroger, Jr. photo credit ).
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
Introducing an Awesome New Podcast About Workplace Culture
JANUARY 12, 2017
Today’s episode features Jovan Hackley, Director of Marketing and PR for Student Loan Genius , an employee benefits company that believes in benefits as a way to build a relationship with employees–related to culture, that can give organizations the edge, particularly in recruiting the younger generation in the workforce. Here’s a list of the episodes so far. Thank you!
Pinterest Marketing for B2Bs
MARCH 17, 2014
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Think Visually. Use a Tool or Two.
It’s official – marketing will destroy everything good about social media.
JULY 30, 2014
So first of all, I personally feel like this kind of military vocabulary that marketers use all the time (target, rifle, shotgun) is just as in-human as the mechanical business words we deride in Humanize. The post It’s official – marketing will destroy everything good about social media. ” . It’s heinous. Do you miss social media ? I bet you know a few.
Marketing: Don’t Put All Your Eggs in One Basket
NOVEMBER 6, 2015
The proliferation of electronics and personal devices has opened up a whole new world for marketing. Learning the digital marketing basics will give you a good idea of where to start. Yet many people who are new to digital marketing make the easy mistake of focusing on building a website and maybe posting here and there on Facebook or Twitter. Enhance Offline Marketing.
7 Worst Mistakes That Are Eating Up Your Content Marketing Success
OCTOBER 19, 2015
Despite that, few organizations have it really figured out when it comes to content marketing. Content marketing is a tricky game and unfortunately, there are a number of ways you could mess up your content marketing success. Here are some of the worst and most common mistakes made by content marketers that you should avoid making. What could have gone wrong??
Hot Nonprofit Marketing Jobs This Week – February 16
FEBRUARY 16, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Manager of Marketing , Industrial Designers Society of America – Do you know what industrial design is? IDSA is searching for a Manager of Marketing who can promote our value proposition and raise level of engagement in our programs. photo credit ). Jobs Jobs Jobs
Three ways to stretch your marketing budget
NOVEMBER 2, 2016
Hire her for your content marketing! Lean doesn’t have to be ineffective: conquering your marketing budget woes with content. It’s the fourth quarter and marketing budgets are most likely depleted, that is, if there was ever much of a budget to begin with. This is a guest post by Liz Scherer. ———-. 1.Bridge the multichannel divide. Review, revise, reuse.
You Have More Content than You Realize
NOVEMBER 28, 2016
This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the first in a series of posts with great advice about content marketing. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it. Look out for the next posts in the series! Probably not. Potluc
5 Attention Grabbing Twitter Marketing Tactics for Non-profits
OCTOBER 21, 2015
With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. She writes extensively about social media and content marketing. Twitter is perhaps one of the fastest-moving social platforms. Here are a few tips for your non-profit to make sure that its tweets don’t go unnoticed.
6 Chrome Extensions That Are Perfect for Content Marketers
NOVEMBER 12, 2015
Content marketers usually have a lot on their hands. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes. They make life as a content marketer, easier and less stressful. Lets take a look at six such extensions that are perfect for content marketers: DrumUp. You can also schedule and post original content through the app.
Four tools to revamp your marketing efficiency on Twitter
APRIL 29, 2016
Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Apart from content suggestions and post scheduling, this application also offers a content library, hashtag suggestions and an employee advocacy feature, which can further simplify your marketing efforts . A complete toolkit for Twitter marketers. Be you.
Association Membership Jobs This Week – January 19
JANUARY 19, 2017
We focus on jobs in social media , membership, marketing , communications , PR , advocacy , and digital. Director of Marketing & Sales , National Association for Environmental Management – This is a great opportunity for an entrepreneurial marketing professional to join a strong team. Marketing Specialist and Online Content Specialist. photo credit ).
Making Sure Your New Website Theme is Social-Friendly
DECEMBER 27, 2016
Part of the Envato Market, here you can find website themes starting at $2. They handle content marketing, social advertising, and digital public relations. Jared has worked in the digital marketing realm for the past 9 years and has the bruises to prove it. You’ve launched your new web theme, and you need to make sure it’s going to convert visitors. Meta descriptions. Shopify.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
Once it’s done, there will be more and more work marketing it, exploring new channels , scaling what you have already found effective, delegating what you think can be delegated, etc. Oktopost is a large scale platform that can manage multiple profiles, while monitoring progress and helping you make better decisions for future marketing campaigns. Email Marketing Tools.
13 Tools That Can Make Your Social Media Marketing Much Easier
APRIL 2, 2015
The truth of the matter is that social media has transformed the way we do business and market our products. The way business/companies market their products and services has been one area where social media has managed to transform. Good news is that there are a plethora of tools that can help you to simplify your social media marketing experience. Canva. PicMonkey. EssayMama.
The Ultimate Guide to Social Marketing for an Ecommerce Business
OCTOBER 27, 2015
Nothing is further from the truth, because you must also focus on monetizing your social media, choosing the right social media networks and combining social media with other marketing platforms. Keep reading to gain a deeper understanding of how you should approach social media marketing for an ecommerce business. Is it zero? Why not put in the research though? Surveys and polls.
Move Up the Ladder of Relationship Marketing
OCTOBER 13, 2016
By Alex Mastrianni, Marketing Team Lead at Informz. When it comes to relationship marketing, what rung of the ladder is your association currently at? Relationship marketing isn’t just about having information about your audience: it’s about leveraging what you know to make real connections. The importance of relationship marketing to attract, engage, and nurture millennials.
How to leverage social media to target local users and build brand awareness
FEBRUARY 20, 2017
It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . We search marketers need to leverage social media to better target local users. We can also use social media to build brand awareness in the right niche markets. Sites like Facebook and LinkedIn are goldmines of user data!
Capital Campaign Marketing Strategies for the Tech-Savvy
MARCH 8, 2017
For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Use text messages to market your campaign. Strategy #5: Use text messages to market your campaign.
11 Content Marketing Tools To Promote Your Blog
MAY 6, 2014
—————— Effectively promoting content is often the most challenging variable in the content marketing craze. So not only are you able to gain access to an amazing publishing platform with autonomy, able to help build your social following and market your content, you can directly monetize your efforts in doing so. Examiner. But wait! There’s more!
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products. Where we can market to them? than we find on storytelling.
Association Social Media: Kelli Windsor, Food Marketing Institute
AUGUST 26, 2015
I’m Kelli Windsor, the manager for member and digital communications at the Food Marketing Institute. I had the great pleasure of moderating a panel of fabulous association social media managers at an Association Trends breakfast last month, where results were shared (and we opined on them) from the Association Social Media Benchmark Survey. We love to hear about what you guys are up to.
How to Bring Your Business Blog to the Next Level
MARCH 31, 2015
Ann has been into Internet Marketing for 7 years, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Guest post by the awesome Ann Smarty. —————-. Your business blog is a failure. But you keep updating it because all your competitors have blogs. Sounds familiar?
An Introduction to Peer-to-Peer Fundraising
JULY 18, 2016
Makes sense, considering roughly 90% of people report that they are more receptive to tips coming from friends and family than to any other form of marketing. This is the first of a series of posts by David Blyer, Founder & CEO, DonorCommunity. Peer-to-Peer fundraising is a great way to accomplish all of this at once. Friends of your supporters: your untapped resources.
What is Influencer Marketing?
SEPTEMBER 11, 2014
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? Short answer – human to human interaction. More like this.
How the “Shark Tank” of Podcasts is Changing the Start Up Game
AUGUST 26, 2016
You’re ready to hit the start-up market, full speed ahead. Being a marketer, there are only so many marketing podcasts I can listen to in order to keep the creative juices flowing. So The Pitch and The Moth are my secret podcast weapons because they keep my brain from turning into marketing mush. By Kristen Matthews. ———-. So, you’ve finally got it….that
How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content
OCTOBER 24, 2016
To keep your blog growing, you add more and more content doing your best to market everything you write. For keyword research, I use two sections of the site: Content marketing -> Search questions (To find out which questions users type in Google’s search box when researching my topic). It’s a long and challenging process and it’s well worth going through.
The Pillars of Online Marketing Success in 2014 & Beyond
OCTOBER 14, 2014
As online marketing budgets continue to rise this year and with prospects to increase for the future, there’s good sign that more businesses are taking the potential and necessity of the web seriously. Email is still killing it for marketers and is the preferred medium for permission-based promotion and is rapid growing in use among mobile users. Image source. Image source.
Awesome Association Jobs This Week – February 23
FEBRUARY 23, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Director of Marketing , Association for Talent Development – ATD seeks a Director of Marketing to support a dynamic organization serving those who develop talent in their organizations. These channels include contact centers, email, chat, social media, web and text.