Introducing an Awesome New Podcast About Workplace Culture
JANUARY 12, 2017
Today’s episode features Jovan Hackley, Director of Marketing and PR for Student Loan Genius , an employee benefits company that believes in benefits as a way to build a relationship with employees–related to culture, that can give organizations the edge, particularly in recruiting the younger generation in the workforce. Thank you! Building a Culture of Accountability. On Grit.
Put Your Marketing Gloves on and Bring on Member Engagement
DECEMBER 19, 2016
by Vivian Swertinski, Senior Digital Marketing Strategist at Informz. So, what can a local kickboxing club teach us about membership marketing? As a digital marketing strategist, I see organizations struggle with disengaged and lapsed member situations that have eroded to the point of needing drastic recovery measures. It’s fun to start something new! This is true for me.
10 Tools for More Productive Online Marketing
AUGUST 29, 2016
Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. GetResponse started out as an email marketing platform, but it has become much more. That makes it a much more expansive platform that touches on multiple marketing avenues, not just email marketing. GetResponse.
The Importance of Marketing Diversification
JANUARY 3, 2017
This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. As marketers, we have redefined how we collect data on our respective audiences, but it often seems that our marketing approach has not adjusted accordingly. Check out the first and second posts! Twitter?
Marketing: Don’t Put All Your Eggs in One Basket
NOVEMBER 6, 2015
The proliferation of electronics and personal devices has opened up a whole new world for marketing. Learning the digital marketing basics will give you a good idea of where to start. Yet many people who are new to digital marketing make the easy mistake of focusing on building a website and maybe posting here and there on Facebook or Twitter. Enhance Offline Marketing.
Pinterest Marketing for B2Bs
MARCH 17, 2014
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Think Visually. Use a Tool or Two.
It’s official – marketing will destroy everything good about social media.
JULY 30, 2014
So first of all, I personally feel like this kind of military vocabulary that marketers use all the time (target, rifle, shotgun) is just as in-human as the mechanical business words we deride in Humanize. The post It’s official – marketing will destroy everything good about social media. ” . It’s heinous. Maybe you feel that way yourself. More like this.
7 Worst Mistakes That Are Eating Up Your Content Marketing Success
OCTOBER 19, 2015
Despite that, few organizations have it really figured out when it comes to content marketing. Content marketing is a tricky game and unfortunately, there are a number of ways you could mess up your content marketing success. Here are some of the worst and most common mistakes made by content marketers that you should avoid making. What could have gone wrong??
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
Hot Association Marketing Jobs This Week – December 22
DECEMBER 22, 2016
Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Vice President, Marketing , National Association of Federal Credit Unions – NAFCU is the leading trade association for America’s federally-insured credit unions. Don’t delay!
5 Attention Grabbing Twitter Marketing Tactics for Non-profits
OCTOBER 21, 2015
With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. She writes extensively about social media and content marketing. Twitter is perhaps one of the fastest-moving social platforms. Here are a few tips for your non-profit to make sure that its tweets don’t go unnoticed.
Four tools to revamp your marketing efficiency on Twitter
APRIL 29, 2016
Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Apart from content suggestions and post scheduling, this application also offers a content library, hashtag suggestions and an employee advocacy feature, which can further simplify your marketing efforts . complete toolkit for Twitter marketers. Be useful.
Move Up the Ladder of Relationship Marketing
OCTOBER 13, 2016
By Alex Mastrianni, Marketing Team Lead at Informz. When it comes to relationship marketing, what rung of the ladder is your association currently at? Relationship marketing isn’t just about having information about your audience: it’s about leveraging what you know to make real connections. The importance of relationship marketing to attract, engage, and nurture millennials.
6 Chrome Extensions That Are Perfect for Content Marketers
NOVEMBER 12, 2015
Content marketers usually have a lot on their hands. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes. They make life as a content marketer, easier and less stressful. Lets take a look at six such extensions that are perfect for content marketers: DrumUp. Pocket. Snip.ly. Nimbus Screenshot. RiteTag. Grammarly.
Hot Association Social Media Jobs This Week – January 13
JANUARY 13, 2017
Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This is an exciting opportunity for anyone interested in a career in marketing. The position reports to the Vice President of Communications & Marketing. photo credit ).
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
Once it’s done, there will be more and more work marketing it, exploring new channels , scaling what you have already found effective, delegating what you think can be delegated, etc. Oktopost is a large scale platform that can manage multiple profiles, while monitoring progress and helping you make better decisions for future marketing campaigns. Email Marketing Tools.
You Have More Content than You Realize
NOVEMBER 28, 2016
This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the first in a series of posts with great advice about content marketing. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it. Look out for the next posts in the series! Probably not.
13 Tools That Can Make Your Social Media Marketing Much Easier
APRIL 2, 2015
The truth of the matter is that social media has transformed the way we do business and market our products. The way business/companies market their products and services has been one area where social media has managed to transform. Good news is that there are a plethora of tools that can help you to simplify your social media marketing experience. Canva. PicMonkey. EssayMama.
How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content
OCTOBER 24, 2016
To keep your blog growing, you add more and more content doing your best to market everything you write. For keyword research, I use two sections of the site: Content marketing -> Search questions (To find out which questions users type in Google’s search box when researching my topic). It’s a long and challenging process and it’s well worth going through.
The Ultimate Guide to Social Marketing for an Ecommerce Business
OCTOBER 27, 2015
Nothing is further from the truth, because you must also focus on monetizing your social media, choosing the right social media networks and combining social media with other marketing platforms. Keep reading to gain a deeper understanding of how you should approach social media marketing for an ecommerce business. Is it zero? Why not put in the research though? Surveys and polls.
An Introduction to Peer-to-Peer Fundraising
JULY 18, 2016
Makes sense, considering roughly 90% of people report that they are more receptive to tips coming from friends and family than to any other form of marketing. This is the first of a series of posts by David Blyer, Founder & CEO, DonorCommunity. Peer-to-Peer fundraising is a great way to accomplish all of this at once. Friends of your supporters: your untapped resources.
How the “Shark Tank” of Podcasts is Changing the Start Up Game
AUGUST 26, 2016
You’re ready to hit the start-up market, full speed ahead. Being a marketer, there are only so many marketing podcasts I can listen to in order to keep the creative juices flowing. So The Pitch and The Moth are my secret podcast weapons because they keep my brain from turning into marketing mush. By Kristen Matthews. ———-. So, you’ve finally got it….that
11 Content Marketing Tools To Promote Your Blog
MAY 6, 2014
—————— Effectively promoting content is often the most challenging variable in the content marketing craze. This is a topic like content marketing, social media management etc. You know how I love posts about content curation tools. Here’s one by Adam Nowlin, that originally appeared on his blog here , and is reposted with permission for you.
Making Sure Your New Website Theme is Social-Friendly
DECEMBER 27, 2016
Part of the Envato Market, here you can find website themes starting at $2. They handle content marketing, social advertising, and digital public relations. Jared has worked in the digital marketing realm for the past 9 years and has the bruises to prove it. You’ve launched your new web theme, and you need to make sure it’s going to convert visitors. Meta descriptions. Shopify.
Congratulations to Higher Logic!
OCTOBER 2, 2016
remember – literally – when Higher Logic was Rob and six other people working remotely. I remember when Andy Steggles was hired away from his association to join the team. I remember when Lauren Wolfe, their amazing marketing guru, first started and when Mark Lowry began building his sales team. Here’s more analysis on this from community expert Ben Martin. Congrats!
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products. Where we can market to them? than we find on storytelling.
Association Social Media: Kelli Windsor, Food Marketing Institute
AUGUST 26, 2015
——— Please introduce yourself and your organization, and give us a two-minute version of your association’s social media strategy. I’m Kelli Windsor, the manager for member and digital communications at the Food Marketing Institute. Here’s a snippet of my conversation with just one of several great association social media folks. Content, content, content!
How to Bring Your Business Blog to the Next Level
MARCH 31, 2015
Ann has been into Internet Marketing for 7 years, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Guest post by the awesome Ann Smarty. —————-. Your business blog is a failure. But you keep updating it because all your competitors have blogs. Sounds familiar?
What is Influencer Marketing?
SEPTEMBER 11, 2014
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? Short answer – human to human interaction. More like this.
Association Membership Jobs This Week – January 19
JANUARY 19, 2017
Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , membership, marketing , communications , PR , advocacy , and digital. The role has a dotted line of accountability to the Director of Marketing for monitoring the production and the life cycle of marketing campaigns. photo credit ).
The Pillars of Online Marketing Success in 2014 & Beyond
OCTOBER 14, 2014
As online marketing budgets continue to rise this year and with prospects to increase for the future, there’s good sign that more businesses are taking the potential and necessity of the web seriously. Email is still killing it for marketers and is the preferred medium for permission-based promotion and is rapid growing in use among mobile users. Image source. Image source.
Bridging the Skills-Gap with Competency-Based Learning
SEPTEMBER 10, 2015
This is a great opportunity for associations because, according to the 2015 Membership Marketing Benchmark report, the number one reason members join an association is for networking. Post by Jack McGrath, President of Digitec Interactive. These guys are awesome, check out their new LMS platform here. ———– “Oh to be young and underemployed,” said no one ever.
3 Ways to Get Members to Read Your Marketing Communications
MAY 21, 2014
Here’s why your members may not be responding to your marketing communications: Use their words. The more you can understand and empathize with your members the stronger all your marketing communications will be. Your marketing used to work, it did! But member marketing is much harder now. How much of your junk mail do you actually read? Probably just a fraction.
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Social media has become the primary hub for marketing among brands of every size. Engage In Hashtag Marketing – The honeybee example talked about earlier in the article was successful largely due to a hashtag campaign that took off. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Image credits: 1 , 2.
[Cool Infographic Friday] The Digital Marketing Roadmap
JUNE 26, 2015
Some good stuff in this one. H/t Two Legit, via Social Times. —————– ( photo credit ). Cool Infographic Friday
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. If you’re in the market for a social media management tool, you should be able to identify your use case(s) and find the set of tools that you might want to consider in your search.
3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy
JUNE 27, 2016
Is your marketing team stressing out to get recognized on social media and engage with your audience? Her interests include social media and content marketing. What is Employee Advocacy? Employee advocacy can help relieve them – all it takes is 5 minutes of your employees’ time. Employee advocacy can increase your brand’s reach by 10x on social media. Awesome Tools.
7 Blog Post Ideas for Nonprofits
NOVEMBER 19, 2015
———– Florence Mendoza is a content marketing manager at Buy an Essay. She provides content writing and marketing advice to aspiring bloggers. If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. What kind of posts will capture the interest of your readers? Photos should fill up the entire page.