5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Marketing is the necessary evil for success. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. Issues such as lack of time, allocating funds, and marketing knowledge, and the hurdle of making content “engaging” contribute to the low success rates of these campaigns. Determine Your Target Market.
How You Can Use Twitter As a Visual Marketing Platform
DECEMBER 2, 2015
Changes in their visual feature have allowed for better visual marketing, as well. But visual marketing is still neglected by many people who see Twitter as nothing but a tool for connecting to influencers. They fail to realize that visual marketing directly to your audience has a huge impact on their social outreach. The Importance Of Visuals On Twitter. oh my! Visual Quotes.
Four tools to revamp your marketing efficiency on Twitter
APRIL 29, 2016
Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Apart from content suggestions and post scheduling, this application also offers a content library, hashtag suggestions and an employee advocacy feature, which can further simplify your marketing efforts . complete toolkit for Twitter marketers. Be useful.
Marketing: Don’t Put All Your Eggs in One Basket
NOVEMBER 6, 2015
The proliferation of electronics and personal devices has opened up a whole new world for marketing. Learning the digital marketing basics will give you a good idea of where to start. Yet many people who are new to digital marketing make the easy mistake of focusing on building a website and maybe posting here and there on Facebook or Twitter. Enhance Offline Marketing.
Social Media Marketing GPS
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls
6 Chrome Extensions That Are Perfect for Content Marketers
NOVEMBER 12, 2015
Content marketers usually have a lot on their hands. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes. They make life as a content marketer, easier and less stressful. Lets take a look at six such extensions that are perfect for content marketers: DrumUp. Pocket. Snip.ly. Nimbus Screenshot. RiteTag. Grammarly.
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Social media has become the primary hub for marketing among brands of every size. Engage In Hashtag Marketing – The honeybee example talked about earlier in the article was successful largely due to a hashtag campaign that took off. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Image credits: 1 , 2.
5 Attention Grabbing Twitter Marketing Tactics for Non-profits
OCTOBER 21, 2015
With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. She writes extensively about social media and content marketing. Twitter is perhaps one of the fastest-moving social platforms. Here are a few tips for your non-profit to make sure that its tweets don’t go unnoticed.
7 Worst Mistakes That Are Eating Up Your Content Marketing Success
OCTOBER 19, 2015
Despite that, few organizations have it really figured out when it comes to content marketing. Content marketing is a tricky game and unfortunately, there are a number of ways you could mess up your content marketing success. Here are some of the worst and most common mistakes made by content marketers that you should avoid making. What could have gone wrong??
Social Media Tools and Resources for Social Learning
MAY 30, 2016
Associations have always been in the social learning business, but social media is new to many associations and often considered the domain of the marketing or communications department alone. This past week I, together with my friend Shari Rager from American Medical Writers Association, did a session at Tagoras’s Learning*Technology*Design conference on designing for social learning.
It’s official – marketing will destroy everything good about social media.
JULY 30, 2014
So first of all, I personally feel like this kind of military vocabulary that marketers use all the time (target, rifle, shotgun) is just as in-human as the mechanical business words we deride in Humanize. The post It’s official – marketing will destroy everything good about social media. ” . It’s heinous. Maybe you feel that way yourself. More like this.
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
Pinterest Marketing for B2Bs
MARCH 17, 2014
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Think Visually. Use a Tool or Two.
The Ultimate Guide to Social Marketing for an Ecommerce Business
OCTOBER 27, 2015
Nothing is further from the truth, because you must also focus on monetizing your social media, choosing the right social media networks and combining social media with other marketing platforms. Keep reading to gain a deeper understanding of how you should approach social media marketing for an ecommerce business. Is it zero? Why not put in the research though? Surveys and polls.
How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits
APRIL 4, 2016
These are just some of the ways in which Snapchat is changing the face of nonprofit ads, and organizations as well as their marketing agencies are taking notice. ———– Brittany Goodwin is a digital marketing professional and freelance writer in the Greater Philadelphia Area. Brittany holds a Bachelor of Science degree in Marketing from Rutgers University.
Top Tools for Mobile Marketing
FEBRUARY 18, 2016
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. And that includes nonprofits, membership associations and organizations.
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind
What is Influencer Marketing?
SEPTEMBER 11, 2014
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? Short answer – human to human interaction. More like this.
Resources for Small Staff Associations
APRIL 20, 2016
This is a list of free or cheap web, social media, marketing and design resources that I presented in my session, 20 Tools to Help You MacGyver Your Small Association’s Communications, at YourMembership Xperience 2016. SOCIAL MEDIA/MARKETING. This post originally appeared on Mizz Information. ————-. Prefer a pdf version you can print? Here it is. WEB/ANALYTICS.
Science-ing the Sh*t out of Influencer Marketing
MARCH 9, 2016
Interested in the science behind influencer marketing and social networking theory? So marketers should focus on two other factors that measure influence in a social network: “betweenness centrality” and closeness. Check this baby out. That’s not to say that size never matters — individuals with bigger networks do tend to more influential. Read more at HBR here.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
Once it’s done, there will be more and more work marketing it, exploring new channels , scaling what you have already found effective, delegating what you think can be delegated, etc. Oktopost is a large scale platform that can manage multiple profiles, while monitoring progress and helping you make better decisions for future marketing campaigns. Email Marketing Tools.
What Does It Mean to be Nonprofit?
APRIL 25, 2016
Some have been arguing recently that nonprofits should be run more like “businesses,” which includes investing more than they have traditionally in “overhead” like marketing and business development. And what drives your success as a nonprofit will depend on your context, your market, your cause, and your goals. Same is true for the for-profit businesses too.
Association Social Media: Kelli Windsor, Food Marketing Institute
AUGUST 26, 2015
——— Please introduce yourself and your organization, and give us a two-minute version of your association’s social media strategy. I’m Kelli Windsor, the manager for member and digital communications at the Food Marketing Institute. Here’s a snippet of my conversation with just one of several great association social media folks. Content, content, content!
4 Steps For Creating the Ultimate Video Marketing Plan
MARCH 2, 2016
If marketing has shown us anything in recent years it’s this: visual marketing is more important than ever. However, from my experience working at a leading online marketing company, I’ve identified one core area most businesses tend to forget about when it comes to their overall marketing strategy: video marketing. Upload the full length video onto YouTube.
7 Blog Post Ideas for Nonprofits
NOVEMBER 19, 2015
———– Florence Mendoza is a content marketing manager at Buy an Essay. She provides content writing and marketing advice to aspiring bloggers. If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. What kind of posts will capture the interest of your readers? Photos should fill up the entire page.
Bridging the Skills-Gap with Competency-Based Learning
SEPTEMBER 10, 2015
This is a great opportunity for associations because, according to the 2015 Membership Marketing Benchmark report, the number one reason members join an association is for networking. Post by Jack McGrath, President of Digitec Interactive. These guys are awesome, check out their new LMS platform here. ———– “Oh to be young and underemployed,” said no one ever.
13 Tools That Can Make Your Social Media Marketing Much Easier
APRIL 2, 2015
The truth of the matter is that social media has transformed the way we do business and market our products. The way business/companies market their products and services has been one area where social media has managed to transform. Good news is that there are a plethora of tools that can help you to simplify your social media marketing experience. Canva. PicMonkey. EssayMama.
11 Content Marketing Tools To Promote Your Blog
MAY 6, 2014
—————— Effectively promoting content is often the most challenging variable in the content marketing craze. This is a topic like content marketing, social media management etc. You know how I love posts about content curation tools. Here’s one by Adam Nowlin, that originally appeared on his blog here , and is reposted with permission for you.
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. If you’re in the market for a social media management tool, you should be able to identify your use case(s) and find the set of tools that you might want to consider in your search.
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products. Where we can market to them? than we find on storytelling.
How to Bring Your Business Blog to the Next Level
MARCH 31, 2015
Ann has been into Internet Marketing for 7 years, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Guest post by the awesome Ann Smarty. —————-. Your business blog is a failure. But you keep updating it because all your competitors have blogs. Sounds familiar?
How to Choose a Format When Writing Your Next Blog Post
MARCH 28, 2016
Megan Hicks is a content marketing manager at [link] writing company. If you’re a content creator, you know that your duties go well beyond just writing text. When writing a blog, multimedia is going to keep your readers engaged. If you’re only posting YouTube videos, for example, you’re missing out on an entire demographic of website visitors who actually like to read. What Do Your Readers.
The Pillars of Online Marketing Success in 2014 & Beyond
OCTOBER 14, 2014
As online marketing budgets continue to rise this year and with prospects to increase for the future, there’s good sign that more businesses are taking the potential and necessity of the web seriously. Email is still killing it for marketers and is the preferred medium for permission-based promotion and is rapid growing in use among mobile users. Image source. Image source.
LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?
NOVEMBER 5, 2015
Association takeaway : if you have active subgroups, you’ll want to list them in the About page of your group, and/or figure out some other strategy of marketing them, and the only way people will be able to join is if the owner or manager of the group invites them. A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature.
[Cool Infographic Friday] 20 Captivating Marketing Statistics
AUGUST 8, 2014
The post [Cool Infographic Friday] 20 Captivating Marketing Statistics appeared first on SocialFish - Social Media for Associations and Nonprofits. More like this. Cool Infographic Friday] Content for SEO. Useful Data
Why Skipping LinkedIn is a Mistake For Association CEOs
APRIL 15, 2016
but for executives at his level, networking “around town” is the way you stay marketable. This post originally appeared on Mizz Information. ———-. So my husband subscribes to CEO Update , the most expensive old-school publication ever, which I find entertaining specifically for its old-schoolness. It’s important we take an active role in managing it.”
3 Ways to Get Members to Read Your Marketing Communications
MAY 21, 2014
Here’s why your members may not be responding to your marketing communications: Use their words. The more you can understand and empathize with your members the stronger all your marketing communications will be. Your marketing used to work, it did! But member marketing is much harder now. How much of your junk mail do you actually read? Probably just a fraction.
Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically
SEPTEMBER 25, 2015
Twitter serves as a great marketing tool and has become increasingly useful for all types of businesses who are looking to expand their reach. major error that a lot of non-profits make is that they go in for a traditional marketing approach. Include your Twitter handle in all your marketing collateral such as business cards, posters, or brochures. Don’t just tweet. Be polite.
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
No, it isn’t and surprising there is a lot of this “diversification” taking place in marketing and business need to stop and reevaluate. The best way to improve your social media marketing strategy is to both increase the amount of interactive content you are sharing across networks and to build your presence on photo and video-specific networks. Image source. Image source.
A Strategic Guide to Social Media for Nonprofits
AUGUST 24, 2015
Consider how you will connect your organization’s social media efforts to your website and blog, email marketing, event promotions and any other content you share online. 2. We’ll leave you with this one final piece of advice: “It’s important to set reasonable expectations and know that social media and content marketing is a long game. Determine What You Want to Accomplish.
[Cool Infographic Friday] The Digital Marketing Roadmap
JUNE 26, 2015
Some good stuff in this one. H/t Two Legit, via Social Times. —————– ( photo credit ). Cool Infographic Friday
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. If you’re a marketer, you would already know this fact. Curata will also help you analyze your content marketing and drill down to what worked and why. Check ‘em out! The trap.it
[Cool Infographic Friday] How VR and AR will change the way we shop
MAY 27, 2016
Mark Zuckerberg of Facebook and Jack Ma of Alibaba both spoke about the huge prospect that virtual reality (VR) and augmented reality (AR) posed for the market. He compared it to the time that it took for the smartphones to penetrate the market from the first device in 2003 to 1 billion devices sold by 2013. Oleg is marketing expert by day and geek by night.