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10 Tools for More Productive Online Marketing


Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. GetResponse started out as an email marketing platform, but it has become much more. That makes it a much more expansive platform that touches on multiple marketing avenues, not just email marketing. GetResponse.

5 Tips for Building a Content Marketing Strategy for Nonprofits


Marketing is the necessary evil for success. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. Issues such as lack of time, allocating funds, and marketing knowledge, and the hurdle of making content “engaging” contribute to the low success rates of these campaigns. Determine Your Target Market.

How You Can Use Twitter As a Visual Marketing Platform


Changes in their visual feature have allowed for better visual marketing, as well. But visual marketing is still neglected by many people who see Twitter as nothing but a tool for connecting to influencers. They fail to realize that visual marketing directly to your audience has a huge impact on their social outreach. The Importance Of Visuals On Twitter. oh my! Visual Quotes.

The Myth of the Best Place To Work


You have a best place to work, but it’s only the best for your people, in your context, with your market, your products/services, and your vision. This post was originally published on Okay, I know some of you reading this probably won a “best place to work” award, and are quite proud of it. I get it. But here’s the problem. And that’s a huge mistake. photo credit).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Move Up the Ladder of Relationship Marketing


By Alex Mastrianni, Marketing Team Lead at Informz. When it comes to relationship marketing, what rung of the ladder is your association currently at? Relationship marketing isn’t just about having information about your audience: it’s about leveraging what you know to make real connections. The importance of relationship marketing to attract, engage, and nurture millennials.

Pinterest Marketing for B2Bs


Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Think Visually. Use a Tool or Two.

Four tools to revamp your marketing efficiency on Twitter


Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Apart from content suggestions and post scheduling, this application also offers a content library, hashtag suggestions and an employee advocacy feature, which can further simplify your marketing efforts    . complete toolkit for Twitter marketers. Be useful.

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It’s official – marketing will destroy everything good about social media.


So first of all, I personally feel like this kind of military vocabulary that marketers use all the time (target, rifle, shotgun) is just as in-human as the mechanical business words we deride in Humanize. The post It’s official – marketing will destroy everything good about social media. ” . It’s heinous. Maybe you feel that way yourself. More like this.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

5 Attention Grabbing Twitter Marketing Tactics for Non-profits


With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. She writes extensively about social media and content marketing. Twitter is perhaps one of the fastest-moving social platforms. Here are a few tips for your non-profit to make sure that its tweets don’t go unnoticed.

6 Chrome Extensions That Are Perfect for Content Marketers


Content marketers usually have a lot on their hands. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes. They make life as a content marketer, easier and less stressful. Lets take a look at six such extensions that are perfect for content marketers: DrumUp. Pocket. Nimbus Screenshot. RiteTag. Grammarly.

6 Social Tools to Use Immediately After You Hit “Publish”


Once it’s done, there will be more and more work marketing it, exploring new channels , scaling what you have already found effective, delegating what you think can be delegated, etc. Oktopost is a large scale platform that can manage multiple profiles, while monitoring progress and helping you make better decisions for future marketing campaigns. Email Marketing Tools.

13 Tools That Can Make Your Social Media Marketing Much Easier


The truth of the matter is that social media has transformed the way we do business and market our products. The way business/companies market their products and services has been one area where social media has managed to transform. Good news is that there are a plethora of tools that can help you to simplify your social media marketing experience. Canva. PicMonkey. EssayMama.

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An Introduction to Peer-to-Peer Fundraising


Makes sense, considering roughly 90% of people report that they are more receptive to tips coming from friends and family than to any other form of marketing. This is the first of a series of posts by David Blyer,  Founder & CEO,  DonorCommunity. Peer-to-Peer fundraising is a great way to accomplish all of this at once. Friends of your supporters: your untapped resources.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

The Marketing of Marketing is not Telling Us The Whole Story About Member Research


The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products. Where we can market to them? than we find on storytelling.

Association Social Media: Kelli Windsor, Food Marketing Institute


——— Please introduce yourself and your organization, and give us a two-minute version of your association’s social media strategy. I’m Kelli Windsor, the manager for member and digital communications at the Food Marketing Institute. Here’s a snippet of my conversation with just one of several great association social media folks. Content, content, content!

The Ultimate Guide to Social Marketing for an Ecommerce Business


Nothing is further from the truth, because you must also focus on monetizing your social media, choosing the right social media networks and combining social media with other marketing platforms. Keep reading to gain a deeper understanding of how you should approach social media marketing for an ecommerce business. Is it zero? Why not put in the research though? Surveys and polls.

How to Leverage Social Media to Maximize Your CSR Efforts


Social media has become the primary hub for marketing among brands of every size. Engage In Hashtag Marketing – The honeybee example talked about earlier in the article was successful largely due to a hashtag campaign that took off. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Image credits: 1 , 2.

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11 Content Marketing Tools To Promote Your Blog


—————— Effectively promoting content is often the most challenging variable in the content marketing craze. This is a topic like content marketing, social media management etc. You know how I love posts about content curation tools. Here’s one by Adam Nowlin, that originally appeared on his blog here , and is reposted with permission for you.

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SocialFish Job Board is Live! Please Share!


We will be focusing on jobs in  social media , marketing , communications , PR , advocacy , digital and technology.  We will refine/adjust/add to these categories as we fill out the job board with the best and most relevant jobs, so don’t hesitate to let me know if there’s a category you want us to add. So excited to announce that our job board is now live!!!! Check it out here!

3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy


Is your marketing team stressing out to get recognized on social media and engage with your audience? Her interests include social media and content marketing. What is Employee Advocacy? Employee advocacy can help relieve them – all it takes is 5 minutes of your employees’ time. Employee advocacy can increase your brand’s reach by 10x on social media. Awesome Tools.

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How to Bring Your Business Blog to the Next Level


Ann has been into Internet Marketing for 7 years, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Guest post by the awesome Ann Smarty. —————-. Your business blog is a failure. But you keep updating it because all your competitors have blogs. Sounds familiar?

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What is Influencer Marketing?


Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog  and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? Short answer – human to human interaction. More like this.

Bridging the Skills-Gap with Competency-Based Learning


This is a great opportunity for associations because, according to the 2015 Membership Marketing Benchmark report, the number one reason members join an association is for networking. Post by Jack McGrath, President of Digitec Interactive. These guys are awesome, check out their new LMS platform here. ———– “Oh to be young and underemployed,” said no one ever.

Three Engagement Myths, Busted.


“The reasons Millennials don’t listen to your marketing messaging is because it’s YOUR messaging. No Feeds Found. ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. Train your managers in empathy? This is the digital age, folks.

The Pillars of Online Marketing Success in 2014 & Beyond


As online marketing budgets continue to rise this year and with prospects to increase for the future, there’s good sign that more businesses are taking the potential and necessity of the web seriously. Email is still killing it for marketers and is the preferred medium for permission-based promotion and is rapid growing in use among mobile users. Image source. Image source.

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Science-ing the Sh*t out of Influencer Marketing


Interested in the science behind influencer marketing and social networking theory?  So marketers should focus on two other factors that measure influence in a social network: “betweenness centrality” and closeness. Check this baby out. That’s not to say that size never matters — individuals with bigger networks do tend to more influential. Read more at HBR here.

How the “Shark Tank” of Podcasts is Changing the Start Up Game


You’re ready to hit the start-up market, full speed ahead. Being a marketer, there are only so many marketing podcasts I can listen to in order to keep the creative juices flowing. So The Pitch and The Moth are my secret podcast weapons because they keep my brain from turning into marketing mush. By Kristen Matthews. ———-. So, you’ve finally got it….that

7 Blog Post Ideas for Nonprofits


———– Florence Mendoza is a content marketing manager at Buy an Essay. She provides content writing and marketing advice to aspiring bloggers. If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. What kind of posts will capture the interest of your readers? Photos should fill up the entire page.

[Cool Infographic Friday] The Digital Marketing Roadmap


Some good stuff in this one. H/t Two Legit, via Social Times. —————– ( photo credit ). Cool Infographic Friday

3 Ways to Get Members to Read Your Marketing Communications


Here’s why your members may not be responding to your marketing communications: Use their words. The more you can understand and empathize with your members the stronger all your marketing communications will be. Your marketing used to work, it did! But member marketing is much harder now.  How much of your junk mail do you actually read? Probably just a fraction.

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Comparing 21 social media marketing tools [Chart]


Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. If you’re in the market for a social media management tool, you should be able to identify your use case(s) and find the set of tools that you might want to consider in your search.

What Does It Mean to be Nonprofit?


Some have been arguing recently that nonprofits should be run more like “businesses,” which includes investing more than they have traditionally in “overhead” like marketing and business development. And what drives your success as a nonprofit will depend on your context, your market, your cause, and your goals. Same is true for the for-profit businesses too.

[Cool Infographic Friday] 20 Captivating Marketing Statistics


The post [Cool Infographic Friday] 20 Captivating Marketing Statistics appeared first on SocialFish - Social Media for Associations and Nonprofits. More like this. Cool Infographic Friday] Content for SEO. Useful Data

Why Doesn’t Your Company Have a Social Media Voice Document?


Then talk about the voice as if it were a person, this helps to provide relatable context for someone who isn’t used to marketing-speak: “ The Marshmallow Pants Society is your bubbly ,  cautious friend that likes to have fun , but is responsible enough to get home by 10pm.” . This is no longer the case. Now let’s get to the meat of the post. It’s inevitable.

How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits


These are just some of the ways in which Snapchat is changing the face of nonprofit ads, and organizations as well as their marketing agencies are taking notice. ———– Brittany Goodwin is a digital marketing professional and freelance writer in the Greater Philadelphia Area. Brittany holds a Bachelor of Science degree in Marketing from Rutgers University.

Overhaul Your Social Media Marketing Strategy with These Basic Approaches


No, it isn’t and surprising there is a lot of this “diversification” taking place in marketing and business need to stop and reevaluate. The best way to improve your social media marketing strategy is to both increase the amount of interactive content you are sharing across networks and to build your presence on photo and video-specific networks. Image source. Image source.

Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically


Twitter serves as a great marketing tool and has become increasingly useful for all types of businesses who are looking to expand their reach. major error that a lot of non-profits make is that they go in for a traditional marketing approach. Include your Twitter handle in all your marketing collateral such as business cards, posters, or brochures. Don’t just tweet. Be polite.