As a Facebook marketeer you need to keep in mind the below: Be consistent. Facebook has very recently rolled out the new Layout / Design for the News Feed of Profile Pages. Have you noticed this? Has it rolled out onto your Feed as well? If you have not as yet experienced this - you will soon be able to experience the new Layout. The main objective of this new Feed Layout is to be visually driven. The root of this revamp goes back to the Facebook Search Graph that was recently introduced. The new Search feature enables results based on photos, people, places and interests. It is not new. MORE >>

In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. What you need to know and do is target the advertisements in a correct manner by way of selecting the right Target Audience and their Target Market / Geography along with a message that will generate a desirable response. 'Acquisition ideas for your Brand / Business Facebook Page: This is the process of getting new people on-board. This is the phase where you bring in new Customers and Clients. Do not spam. So be careful here. MORE >>

Social Media is to be seen as an extension of marketing and branding exercise. Social Media has an amazing mix of direct marketing, mass communication and public relations. It essentially depends on what your marketing requirement is. You need to analyze your marketing situation and then decide what role would Social Media play. Once you decide on this then you can decide on how the role will enable you to achieve your marketing objectives. Social Media should not be a domain which works on its own in a silo and isolation. Is Social Media top of the mind? MORE >>

These days business have either got into Social Media or are thinking of doing so, gone are the days of neglecting this marketing channel. While many do get into Social Media, most do not use the media in an appropriate way. There are common myths and wrong doing on the sites that I have come across. Am sharing a couple of them below: Build it and they will come: Plenty of business houses seem to have registered on Social Media sites. When you go through their Page you will find that they have not posted in a long time - over couple of months. What happens here? MORE >>

  We know how Direct Marketing and CRM [Customer Relationship Management] use the RFM model. Your choice, your business and marketing and branding decision. RFM = Recency, Frequency and Monetary Value. Recency = How recent has the customer purchased Frequency = How often did the purchase take place Monetary= How much was the spend / purchase made of Here you slice and dice the data. From this model you can decipher who are your active customer sets, who are passive and not reacting and those who have been active and have for some reason gone out of action. Need more deviation? MORE >>