Social Media Citizens

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Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

There’s definitely a sense of fun around location based services. G: How the growth of new media platforms (mobile, tablets) will affect marketers? T: About ten years ago one of the biggest drivers of content and new media platforms was the take up of broadband. The sense of being always on driving the marketing style. They don’t show the whole picture.

Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You

Social Media Citizens

Some of the most staggering growth has been in in the 55 plus market.  Of the market of 18-24 year olds, 62% interact through comments and such. Of the market of 55+ users, only 32% interact through comments and such. Case Studies & Reports News Trends online marketing social media marketing social media statsThe social media landscape is changing at a rapid rate. 

The Fantabulous Lists of Social Media Case Studies

Social Media Citizens

List of Social Media Marketing Examples by ( [link] ). 300+ Cases & Examples of Social Media Marketing by ( [link] ). 30 SEO, Social Media & Marketing Case Studies that Prove the ROI of it All by ( [link] ). 110 Ways Retailers are Using Social Media Marketing by ( [link] ). Case Study Crunch by Red Cube Marketing by ( [link] ). Thanks!

Interview with Community Manager: Emma Gannon

Social Media Citizens

Now I manage a global Facebook page, liaising with local markets across 31 different countries, working as one team to assist the brand in global social media engagement. G: What platforms are you most active on? . E:  Either Twitter or WordPress. G: What are you top resources for community management? E:  Behind every good online community is a good community manager.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?

Social Media Citizens

As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers. Social media is maturing. What do you think?

Interview with a social media influencer: Joost de Valk

Social Media Citizens

I had a great chance to interview Joost de Valk the all rounded online marketer who is going to be speaking at Fusion Marketing Experience event organized by our friends at Social Marketing Forum. You see, story telling as a marketing strategy isn’t some new fad; it started thousands of years ago. Enjoy! story should touch on their daily lives.

Build up your image on YouTube

Social Media Citizens

There are plenty videos on Internet showing the hot spot of local areas, shopping experiences at markets or even amateur reviews about gigs or shops. But a passive attitude is not the key of the online market. The social impact of online videos has been widely reported. Thus making a big impact on the online video scene can provide you a golden ticket. What do you need?

Interview with Community Manager: Jonas de los Reyes from Yahoo!

Social Media Citizens

Jonas has over 10 year experience in online marketing and is very passionate for all things social media. Eventually, I became an “unofficial” evangelist of our company because I would be giving talks about e-commerce, internet marketing and social media in schools, conferences and various events. Jonas de los Reyes is a lead community manager of Yahoo! in Southeast Asia.

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

Social Media Strategies: The Changing role of Content Strategist

Social Media Citizens

Has to do the research and find a gap in the market. So the main art of the content strategist is not necessarily to find 100 % unique topics to write about, but really to understand the content market and to find the gaps in the most relevant topics to your target market and creatively innovate by adding knowledge to these topics. Content Strategy. Becoming a trusted source.

10 Ways to Tweet Locally

Social Media Citizens

How To Personal Branding Strategies Chris Tompkins go media Twitter twitter marketingSo you’re tweeting away on Twitter about your latest blog…posting links to industry related articles…engaging with people, and so forth. You’ve followed some of your favorite folks, tweeted about your favorite place to eat sushi, and others are now following  you. Like the dentist in Calgary and the life coach in Scotland. What about the users in your own backyard? How do you find geographically closer prospects who may be interested in your offer? Top Ten Local Tweeting’ Tips: 1. Twitter Search.

The Digital World Is The Real World

Social Media Citizens

From the marketing perspective, I think marketers have to think carefully before simply dividing people in these two segments as the buying habits are of course different between online and offline shops, but the reasons why people are buying is still the same and personally I believe this fact is more important than the environment they are performing the action.

Social Media Adoption by Top 10 Media Agencies

Social Media Citizens

Even if they exist they are much uncoordinated and not very well marketed. just want to note that it was a personal research done in very short period of time so some of the results maybe a bitt different as Media/PR/AD agencies’ market is quite complex and quite often overlapping. The world of social media is maturing. Well it is quite strange, but not so well. Content strategies.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Interview with Social Media Influencer: Tom H. C. Anderson

Social Media Citizens

Anderson is the founder and managing partner of Anderson Analytics , a full-service market research consultancy that takes a “next generation” approach to research by fusing advanced analytics and traditional methodologies with leading edge technologies. So to me, and more and more savvy marketers, influence is defined on a sliding scale. Tom H. C. Tom served as the elected U.S.

Interview with Social Media Influencer: Gianfranco Cuzziol

Social Media Citizens

He has a wealth of experience from both agency and client side with over 15 years in Direct Marketing focusing more recently on key email, social & mobile trends in a multi-channel eCRM Planning. GC: Again context becomes important for marketers. As we take our ‘desktop’ with us almost 24/7, marketers need to be aware of how and why consumers are interacting with messages.

The Most Liked Business in Shoreditch

Social Media Citizens

Being location focused social media marketing agency we felt that we want to get to know local businesses better and we want to do that not through the monitors of our PCs:) Therefore we came up with the idea of photo album of local businesses in Shoreditch (London). How is it going to work? For more information contact us: like@nearbydigital.com or just post your question on the wall!

CEO Today: Interview with the co-founder of Flip.to – Brian J. Kent

Social Media Citizens

marketing, customer service and etc)? Using social media for marketing makes lots of sense. Plus the marketing budgets for boutique hotels and destination restaurants were hurting after the downturn- helping them turn their guests into advocates just made sense. A big Thank You to Brian for his great insights!! Brian is the co-founder and product lead of Flip.to. Just as Flip.to

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Why You Should Think Before You Type

Social Media Citizens

That being said,  when it comes to interacting and marketing online, your reputation is the most important thing in the world. Human nature is a very complicated thing and many times our emotions can rule our actions.  I’m sure everyone, at one time or another, has had an awful day and snapped at someone at the office, on the phone or even over the dinner table. Now, these instances happen in real time, where the interaction is not documented (unless there is a hidden camera at the water cooler).  So if you make a mistake, you can apologize and smooth out the situation. Great!

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6 Social Media Mistakes… and How to Avoid Them

Social Media Citizens

Yet even with all of this information, we all still make our fair share of mistakes when executing our social media marketing campaigns. As an owner of a social media marketing firm, everyday I speak with people who are trying to make the most out of their Facebook and LinkedIn profile, or making their “tweets&# count on Twitter. Where is your target market?  Focus!

Are Your Customers Trying to Find Your Business on Their Phones: 5 Facts That You Should Know

Social Media Citizens

There has been a lot of talk about the power of mobile marketing.  From text marketing to applications, the market is abuzz with the “power of mobile.”. For some businesses it seems like a perfect fit, while other companies struggle to see the value of implementing a mobile marketing strategy. Consumer Behavior Tools Trends foursquare mobile marketing

Interview with Social Media Manager: Hristina Hristova from Acronis

Social Media Citizens

Hristina Hristova is currently working for Acronis as a global social media manager for consumer products. Hristina’s background is in social media and publishing – Hristina was a founding member of Groupon UK , and worked for the social buying giant as a social media strategist. Hristina’s interests include all things digital, web and graphic design, as well as typography.

5 Tips to Better Facebook Pages

Social Media Citizens

News facebook marketing facebook page marketing facebook pages the social media chefIt is not a surprise that so many  have been asking for more quick and easy tips to building and promoting your Facebook Pages – they are more popular than ever at the moment! For example, on my radio show, The Social Media Chef , a few weeks back we focused on Facebook Pages and the comments were through the roof. The next week I continued on the topic of Facebook Pages with yet another mountain of comments. Simply go to  facebook.com/username and follow the instructions.

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Interview with Social Media Influencer: Robin Fray Carey

Social Media Citizens

They’re what I think about the most. G: How the growth of social commerce will affect marketers? Recent studies have shown that Facebook ads don’t have a lot more traction that traditional online advertising, but peer recommendations and brand advocacy, or “word-of-mouth” is the single most critical marketing tool that exists today. Susan Scrupski for some time.

Interview with Social Media Influencer: Trey Pennington

Social Media Citizens

­ Trey Pennington is a marketing pro, business connector, and storyteller for business who’s passion is helping people uncover their hidden treasures and put them to work. You can follow Trey on Twitter or Linkedin. G: I know that you will be speaking at Fusion Marketing Experience event organized by our friends at Social Marketing Forum. Can you give us a sneak preview of your presentation at Fusion Marketing Experience? T: The explosive growth of social media affords the commercial world unprecedented opportunity. The tide seems to be changing.

How Effective is Social Media as a Fundraising Tool?

Social Media Citizens

While this might not prove difficult for larger organisations, many smaller ones, especially non-profits with tight marketing budgets simply do not have the means of making such investments. As more and more businesses are jumping on the social media bandwagon, it’s only natural that many non-profit organisations regard it as an essential tool in their fundraising arsenal. News Strategies

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Interview with Community Manager: Ben Bateman from Square Enix

Social Media Citizens

These are the kind of questions you need to be asking yourself. A bit of market research and competitor analysis can often support you in any decisions you make. G: What do you have to provide the community to make it work? B: Your time and dedication. Why use a marketing gimmick to generate lots of sign-up if the retention rate is diabolical? Are you building a franchise?

10 Suggestions to Making a Killer Facebook Page

Social Media Citizens

Target Market Communications:  You are able to connect and speak directly with your target consumers right on your page! How To Personal Branding Strategies Chris Tompkins facebook page marketing facebook pages go mediaSo…do you need Facebook pages? This allows you to have the best of both worlds without hurting your brand positioning. This is very powerful! Have videos?

Interview with Social Media Influencer: Dr. Dave Chaffey

Social Media Citizens

He is author of 5 bestselling books on Ecommerce including Internet Marketing: Strategy, Implementation and Practice which was first published in 2000. Dave has been recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing. Dave has worked with a number of companies including 3M, BP, HSBC.

Interview with Social Media Influencer: Dan Schawbel

Social Media Citizens

My value is in the connection between social media tools, the workplace, and career/business success. G: How the growth of social commerce and location based services will affect marketers? They are all part of the new marketing paradigm. G: How and why did you get into social media? D:  I got into social media after I started a blog in 2006, which became the Personal Branding Blog in 2007.

Navigating Facebook: The Difference Between Profile, Page and Group

Social Media Citizens

This takes a bit more presence of mind but can be an extremely useful tool for both targeted marketing and reputation management. This is not the place to market aggressively; instead it is a forum where customers can get advice or to learn to use the products you sell. How To Strategies Chris Tompkins facebook group facebook marketing facebook page facebook profile go mediaIf you’ve ever tooled around Facebook chances are you’ve asked yourself this question. You are not alone in your confusion. To achieve even mild Facebook success, this is information you must know.

What Are You Doing Wrong on LinkedIn?

Social Media Citizens

Community Management How To Personal Branding Strategies Tools Chris Tompkins go media linkedin linkedin marketing social media marketingSo you’re ready to get started networking on LinkedIn and converting those contacts to leads and partnerships. But what’s the best way to go about it? Think of LinkedIn as your online resume. It’s a spot for potential employers/clients to find out more about you. Make sure to completely fill out your profile (including an appropriate photo) and keep it updated. The more complete the better – LinkedIn profiles adds to your overall SEO power.)

Top Social Media Presentations from Fusion Marketing Experience Event

Social Media Citizens

I had a great honour to participate in Fusion Marketing Experience event organized by our friends at Social Marketing Forum. Make sure you follow @Fusionmex on Twitter and Fusion Marketing Experience on Facebook in order not to miss their next event or their new quarterly magazine about digital marketing. News fusion marketing experience fusionmex social media events

Converting Your LinkedIn Connections to Customers

Social Media Citizens

Community Management How To Personal Branding Strategies Tools Chris Tompkins go media linkedin linkedin marketingLast time you checked your LinkedIn stats, you had a good number of connections, and it seems to be growing every day. But what does it all mean? How can you take those numbers and turn your connections into business? Here are a few tips to get you started. Create a strong profile. Don’t even think of beginning a growth campaign without a strong profile. It’s the first place people go to learn more about you! Give and request recommendations. Join or create groups.

Announcement: Social Media Citizens joined forces with Nearby Digital

Social Media Citizens

We are going to work as partners and will offer some new, interesting and innovative solutions for businesses in social commerce, location based and social media marketing fields. News location based marketing agency nearby digital social commerce agency social media citizensI just wanted to make a quick announcement. Thank you very much for reading and supporting us. Wish us luck!:).

Interview with Community Manager: Ida Vega Santana from Sony Iberia

Social Media Citizens

You can follow Ida on Facebook , Linkedin or Twitter. G: How did you build your experience as a community manager? I: I think it’s essential to have previous experience in marketing and communication departments. Ida Vega Santana is a community manager at Sony Iberia. For the last 5 years she have been exploring online communication world and developing her community management skills at companies like Heineken , BBDO and the likes. She also blogs at her own blog IdaVega.com. For that reason, for a community to work, there must be continuity value.

Interview with Community Manager: Ben Martin

Social Media Citizens

Naturally, as the years went on, the shift moved over to Facebook and Twitter but at the same time I was pursuing my own career in online marketing. Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. That’s not to say I don’t read the “thinkers”. On-site communities (e.g.