Social and Logical
Who Knew Paper Towels Could Be This Fun? « Social and Logical
Social and Logical
DECEMBER 28, 2010
Tags: Bounty , Paper Towel Gang , You Tube Comments Leave a Comment Categories Engagment , Just Because , Marketing , Perspectives Author greenchristine ← The Art of Being Personal While Sticking To Business Objectives Something Old, Something New, The Beatles On i-Tunes → Like Be the first to like this post.
What Went Wrong With the Digital Death Campaign
Social and Logical
DECEMBER 7, 2010
But this type of scenario is all too familiar in the world of marketing. It’s also common for marketers to come up with projections that only amount to wishful thinking. Most of what happens in the world of marketing and social media can be explained through the findings of research psychology. I get this feedback from other people quite a bit. A Dose of Realism.
Digital Deaths For World Aids Day
Social and Logical
DECEMBER 6, 2010
Marketing Offline Social Logic Perspectives Real Life Examples Alan Pearcy David La Chapelle Digital Death Elijah Wood Kim Kardashian PR Junkie Ryan Secrest World Aids Day 2010World Aids Day was on December 1 2010. Celebrities stopped their online presences. These photographs represent their digital deaths. The concept is unique and evocative. The actual results however, have not been as impressive. According to PR Junkie, the campaign brought in less than $200,000 during the first week. See the full article here. To give you a heads up, it’s quite harsh. Nauseatingly wrong.
Oliver Peoples Online
Social and Logical
DECEMBER 3, 2010
Engagment Great Social Media Campaigns Marketing Perspectives Oliver PeoplesOliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence. I follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. I think it is important to note this video. It provides viewers with a personable, interactive experience, while showcasing the product. It’s inviting, not pushy.
Upgrade Your Social Strategies By Understanding Network Theory
Social and Logical
DECEMBER 3, 2010
Numbers and marketing are always going to be inseparable. You might already be familiar with the book by Albert-Laszlo Barabasi, Linked: How Everything is Connected to Everything Else (2003). He explains that the fundamental principles behind network growth and maintenance are universal. These principles are at work, not only in social media, but also in technology and the natural world as well. Understanding these principles will help you make effective decisions for your social media strategies. The basics of network theory are quite simple. Components. Networks are made of nodes.
Agile Marketing in B2B
Buzz Marketing for Technology
NOVEMBER 3, 2016
Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. Market trigger : We knew that the U.S.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. 5 General Digital Marketing Stats. combined.
8 Google Analytics Tricks For Marketers
The Realtime Report
FEBRUARY 4, 2017
8 Google Analytics Tricks For Marketers. It’s good to set up filters to prevent spammers from visiting your website (subsequently throwing off your marketing data). The filter verification feature of GA can help marketers test various filters before applying them. While most digital marketing advisors place high value on traffic, what really matters are conversions.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
Why Content Marketing Fails
MAY 27, 2015
Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. This is how content marketing wins.
The Problem with Marketing Automation
DECEMBER 22, 2015
Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. You’ll Love Marketing Automation. I’m not against marketing automation. By Michael Shearer. Fat chance.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.
The Hottest Trends In Digital Marketing Automation
AUGUST 11, 2016
By choosing the right marketing automation software for your business, you will find success at driving leads and making sales. The post The Hottest Trends In Digital Marketing Automation appeared first on Spin Sucks. Related Stories The Problem with Marketing Automation Is Marketing Automation Cheating or Just Slightly Creepy? Mollie McDonnell has more.
Top Marketing Trends for 2013
JUNE 4, 2013
As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated.
Marketing Predictions for 2015
JANUARY 14, 2015
The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Sarah Mitchell.
Three Influencer Marketing Secrets to Drive Traffic
OCTOBER 25, 2016
But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility. Guest post by Tim Brown. When was the last time you clicked on an ad on social?” I asked. Blank stares. Blog comments.
3 Tips for Using Social Media for B2B Marketing
DECEMBER 27, 2016
Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Here are three tips for using social media more effectively in your B2B marketing. Social Media Marketing content marketing institute Hootsuite Larry Altonn
The Psychology of Marketing: Nine Tools You Need
FEBRUARY 10, 2016
Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks. Benedict Brychta looks at the tools you need to understand and use.
120 Marketing Tactics for Blogs
OCTOBER 5, 2013
Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals. Be consistent.
SMS Marketing Trumps Social Media Marketing [Infographic]
JULY 19, 2012
What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitterThey separate the two into what they call Narrowcast and Broadcast.
Why Transmedia Is The New Viral Gold For Influencer Marketing
The Realtime Report
MARCH 10, 2017
Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. This move often overlaps and complements transmedia marketing and should be used that way. This Is The Future of Marketing.
The Four Most Important Things B2B Marketing Must Share with Sales
DECEMBER 13, 2016
We're used to sales and marketing not "speaking" to each other. What would happen if sales and marketing work closely together? The post The Four Most Important Things B2B Marketing Must Share with Sales appeared first on Spin Sucks. We're used to these two departments working independently, without one knowing what the other does. What if we change that?
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Marketers use content marketing for: Brand awareness (79%).
14 Dazzling Digital Marketing Stats and Facts
JULY 28, 2015
Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. B2B Marketing Insider ).
Inbound Marketing vs. Outbound Marketing [Infographic]
MARCH 31, 2012
Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing channels to learn about new products. [.]. Advertising Marketing Social Media Social Media Marketing Inbound Marketing Infographics Social media marketingThe Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products.
Content Marketing Survey Shows Marketers Still Behind in Metrics
OCTOBER 12, 2016
The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. The post Content Marketing Survey Shows Marketers Still Behind in Metrics appeared first on Spin Sucks.
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. If you’re planning to implement a new content marketing initiative or refine your current program, it can be challenging to gather ideas to meet your goals.
Give Your Campaign Video Marketing Boost
The Realtime Report
OCTOBER 30, 2016
Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. Raise Your Profile & Increase Trust. A Positive ROI.
Looking Back at Weird 90s Marketing
APRIL 18, 2016
With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing. The post Looking Back at Weird 90s Marketing appeared first on Spin Sucks.
New Influencer Marketing Research Has Four Key Findings
JANUARY 31, 2017
Is your influencer marketing working? To investigate the practice and help marketers succeed, Traackr and TopRank Marketing conducted a global study. The post New Influencer Marketing Research Has Four Key Findings appeared first on Spin Sucks. influencer relations The Future of Influencer Marketing TopRank Marketing traackr Traackr research what is Influence 2.0
Three Innovative Ways to Market Your Product on Pinterest
DECEMBER 19, 2016
Is Pinterest part of your social media marketing strategy? Emily Connor has some tips to help you master Pinterest marketing. The post Three Innovative Ways to Market Your Product on Pinterest appeared first on Spin Sucks. How do you use Pinterest for your business?
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. Not quite.
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on Content Shock. Content Marketing Strategy: The Devil is in the Details. Education is Key in Effective Content Marketing Strategy. By Sue Duris.
Marketing is Dead?
AUGUST 23, 2012
Marketing is Dead? In a Harvard Business Review blog post, Bill Lee claims Marketing is Dead and he’s not being cynical; he’s really serious. In fact, he quotes a study of 600 CEOs who are frustrated with their chief marketing officers. But it certainly doesn’t mean marketing is dead. Notice the traditional and new marketing tactics in that list?
Why Modern Marketers Need Flexible Budgets
FEBRUARY 9, 2016
Brock Stechman, the co-founder of DivvyHQ, explains why flexible budgets are a necessity for marketers. He outlines six tips for marketers to use to effectively prioritize and examine their budgets in order to maximize their success. The post Why Modern Marketers Need Flexible Budgets appeared first on Spin Sucks.
The Reddit Marketing Guide
MARCH 4, 2015
By Jessica Malnik I truly think there is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. That said, many PR pros and marketers are quick to dismiss Reddit as a viable outlet because of their own preconceived notions, or due to horror stories they have heard. This will be the beginning to your Reddit marketing. So meta, I know.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.