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Social and Logical

Tags: Bounty , Paper Towel Gang , You Tube Comments Leave a Comment Categories Engagment , Just Because , Marketing , Perspectives Author greenchristine ← The Art of Being Personal While Sticking To Business Objectives Something Old, Something New, The Beatles On i-Tunes → Like Be the first to like this post.

What Went Wrong With the Digital Death Campaign

Social and Logical

But this type of scenario is all too familiar in the world of marketing.  It’s natural for people to want to know how long it will take for a campaign to accomplish it’s goals. It’s also common for marketers to come up with projections that only amount to wishful thinking. The main site for the Digital Death campaign is But so many more still need help.

Digital Deaths For World Aids Day

Social and Logical

Marketing Offline Social Logic Perspectives Real Life Examples Alan Pearcy David La Chapelle Digital Death Elijah Wood Kim Kardashian PR Junkie Ryan Secrest World Aids Day 2010World Aids Day was on December 1 2010.  Celebrities stopped their online presences. These photographs represent their digital deaths. The concept is unique and evocative.  The actual results however,  have  not been as impressive.  According to PR Junkie, the campaign brought in less than $200,000 during the first week. See the full article here.  To give you a heads up, it’s quite harsh. Nauseatingly wrong.

Oliver Peoples Online

Social and Logical

Engagment Great Social Media Campaigns Marketing Perspectives Oliver PeoplesOliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence. follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. think it is important to note this video. It provides viewers with a personable, interactive experience, while showcasing the product. It’s inviting, not pushy.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

Numbers and marketing are always going to be inseparable. I’m not saying that you should spend your entire work day aimlessly socializing online. You might already be familiar with the book by Albert-Laszlo Barabasi, Linked: How Everything is Connected to Everything Else (2003). He explains that the fundamental principles behind network growth and maintenance are universal. These principles are at work, not only in social media, but also in technology and the natural world as well. The basics of network theory are quite simple. Components. Networks are made of nodes. link].

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.

Seven Brutal Truths About Digital Marketing Trends

Spin Sucks

Roger Gallager doesn't mince words when he talks about digital marketing trends and the habit some have of proclaiming them, but not living them. The post Seven Brutal Truths About Digital Marketing Trends appeared first on Spin Sucks. Here is what you should pay attention to this year, even if it's not on your list. Six Powerful Tips to Increase Online Engagement.

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Why Content Marketing Fails

Spin Sucks

Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. This is how content marketing wins.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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The Problem with Marketing Automation

Spin Sucks

Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. You’ll Love Marketing Automation. The post The Problem with Marketing Automation appeared first on Spin Sucks.

Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.

The Hottest Trends In Digital Marketing Automation

Spin Sucks

By choosing the right marketing automation software for your business, you will find success at driving leads and making sales. The post The Hottest Trends In Digital Marketing Automation appeared first on Spin Sucks. Related Stories The Problem with Marketing Automation Is Marketing Automation Cheating or Just Slightly Creepy? Mollie McDonnell has more.

Content Marketing Survey Shows Marketers Still Behind in Metrics

Spin Sucks

The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. The post Content Marketing Survey Shows Marketers Still Behind in Metrics appeared first on Spin Sucks.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Eight Tips for Influencer Marketing Done Well

Spin Sucks

The work of the people is more influential when it comes to influencer marketing. The post Eight Tips for Influencer Marketing Done Well appeared first on Spin Sucks. Related Stories How SEO and Content Work Hand-in-Hand Content Marketing with Your Reputation in Mind The Five People Essential to Your Next News Release. Comments I agree, Bob. by Bob LeDrew Yes yes yes.

Marketing Predictions for 2015


The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Sarah Mitchell.

Top Marketing Trends for 2013


As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated.

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The Psychology of Marketing: Nine Tools You Need

Spin Sucks

Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks. Benedict Brychta looks at the tools you need to understand and use.

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Looking Back at Weird 90s Marketing

Spin Sucks

With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing. The post Looking Back at Weird 90s Marketing appeared first on Spin Sucks.

120 Marketing Tactics for Blogs


Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing  consists of producing and publishing information that builds trust and authority among your ideal customers. It The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals. 1.

14 Dazzling Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. Image credit: AdWeek.

Why Modern Marketers Need Flexible Budgets

Spin Sucks

Brock Stechman, the co-founder of DivvyHQ, explains why flexible budgets are a necessity for marketers. He outlines six tips for marketers to use to effectively prioritize and examine their budgets in order to maximize their success. The post Why Modern Marketers Need Flexible Budgets appeared first on Spin Sucks.

SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitterThey separate the two into what they call Narrowcast and Broadcast.

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. Not quite.

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7 Steps to Successful Content Marketing [Infographic]


Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as  inbound marketing , content marketing is non-interruptive. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Marketers use content marketing for: Brand awareness (79%).

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Why Marketers Should ???? Emoji Speak

Spin Sucks

Sarah Clark shares some tips for incorporating emojis into your company’s marketing strategy. The post Why Marketers Should The corporate world needs to keep pace with the changing communication trends. Emojis are big part of today's communications.

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Customer-Focused Content Marketing Strategy

Spin Sucks

By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on  Content Shock. Content Marketing Strategy: The Devil is in the Details. Education is Key in Effective Content Marketing Strategy. By Sue Duris.

5 Social Media & Digital Marketing “Must Haves” for 2016


With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. Social media is the future of marketing.     2. Consumers

Five Intriguing Inbound Marketing Stats [Infographic]

Webbiquity SMM

Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” The most successful marketers though are likely combine both approaches in a coordinated manner. SEO (54%) was cited as the second most important inbound marketing tactic. Inbound Marketing Tactics.

Inbound Marketing vs. Outbound Marketing [Infographic]


Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing channels to learn about new products. [.]. Advertising Marketing Social Media Social Media Marketing Inbound Marketing Infographics Social media marketingThe Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. Marketing

The Reddit Marketing Guide

Spin Sucks

By Jessica Malnik I truly think there is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. That said, many PR pros and marketers are quick to dismiss Reddit as a viable outlet because of their own preconceived notions, or due to horror stories they have heard. This will be the beginning to your Reddit marketing. So meta, I know.

8 Free Content Marketing eBooks


Become a better content marketer with these free resources. Content marketing  — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. If you’re planning to implement a new content marketing initiative or refine your current program, it can be challenging to gather ideas to meet your goals.

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The Long, Lost Baby Boomers In Marketing

Spin Sucks

And right now everybody is aiming their marketing guns at the Millennials. But Diana Beyer says there is a group of people often ignored by marketers, and this is your chance to disrupt the industry. The post The Long, Lost Baby Boomers In Marketing appeared first on Spin Sucks. If you find yourself targeting the same crowd as everybody else, you’re probably losing out.

Make Your Digital Marketing Matter


Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. It’s not just about content marketing; it’s about meaningful engagement and relevant experiences throughout the customer journey. Did You Know: 4.6 The Secret to Success.

Marketing is Dead?

Spin Sucks

Marketing is Dead? In a  Harvard Business Review blog post, Bill Lee claims Marketing is Dead and he’s not being cynical; he’s really serious. In fact, he quotes a study of 600 CEOs who are frustrated with their chief marketing officers. But it certainly doesn’t mean marketing is dead. Notice the traditional and new marketing tactics in that list?

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded? Most marketers cannot deliver on these and almost no customer believes them.”

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23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”