Social and Logical

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Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

Tags: Bounty , Paper Towel Gang , You Tube Comments Leave a Comment Categories Engagment , Just Because , Marketing , Perspectives Author greenchristine ← The Art of Being Personal While Sticking To Business Objectives Something Old, Something New, The Beatles On i-Tunes → Like Be the first to like this post.

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What Went Wrong With the Digital Death Campaign

Social and Logical

But this type of scenario is all too familiar in the world of marketing. It’s also common for marketers to come up with projections that only amount to wishful thinking. Most of what happens in the world of marketing and social media can be explained through the findings of research psychology. Behaviorism Helps Explain.

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The Spirit of Engagement

Social and Logical

The Business of Online Marketing. A flood of data should never be allowed to wash away your common sense and your own feeling for the market. Believe it or not, there are a lot of people out there who seem to believe this. It’s not that they are foolish. There is a lot of pressure when money and projects are at stake.

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Using Applied Behavioral Analysis in Social Media

Social and Logical

Marketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? Research psychology has defined a framework called ABA (applied behavioral analysis). It is simple and effective. The first step is to identify the behavior that you want.

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What Does Psychology Have To Do With Social Media?

Social and Logical

There basic inquiries are very much relevant to online marketing campaigns. But applying academic research does not seem to be common practice. Basic Questions in Psychology. The area of psychology is divided into branches. Cognitive Psychology : How people solve problems, think, remember, forget and utilize language.

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Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

Numbers and marketing are always going to be inseparable. Strategic actions might include: reaching out to more influencers. becoming an influencer. combining offline and online tactics (e.g. enhancing the level of your offerings (giving people more to share and talk about).

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Digital Deaths For World Aids Day

Social and Logical

World Aids Day was on December 1 2010. Celebrities stopped their online presences. These photographs represent their digital deaths. The concept is unique and evocative. The actual results however, have not been as impressive. According to PR Junkie, the campaign brought in less than $200,000 during the first week. See the full article here.

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