The November 1st there are six diverse and interactive pre-conference workshops, and featuring top experts discussing a wide range of topics including career planning, internal and strategic communications, insights on the use of multimedia and all the dos and don’ts when it comes to connecting with the Québec market. Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. Photo credit: Wikipedia). Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop.  For more information on all six workshops, click here. MORE >>

Email marketing goes social. Bloggers are increasingly important in public relations, according to a white paper published today by DWPub.  Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Results of the survey of 252 PR professionals conducted in March this year accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’. Daryl Willcox. Our survey results show an overwhelmingly positive response. Bloggers are here to stay and the PR industry is beginning to embrace them. MORE >>

Many marketers have turned to paying for positive reviews with cash, coupons and promotions.” Gartner analysts said they expect a market of companies specializing in reputation defense versus reputation creation to emerge. Headline Marketing Social Media agency consultant fake reviews FTC Gartner Ottawa YelpChecking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. Photo credit: Wikipedia). ” However the risk of faking it can be great. MORE >>

The company, a Division of Ipsos, the world’s second largest market research firm, has offices in 25 countries and a staff of 700 research professionals. Darrell Bricker, CEO for Ipsos Global Public Affairs, opened the IABC Canada Business Communicators Summit in Ottawa last week with his keynote address: The Big Shift: understanding communications in New Canada. Public relations professionals from across the nation learned that Canada, once one of the world’s most consensual countries, is polarizing with the west versus the east, suburban versus urban and immigrants versus old school. MORE >>

It provides insight for retailers and marketers seeking to understand how online consumers are approaching Pinterest and other social media outlets. Content marketing delivers sales leads. Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the  latest study in the Bizrate Insights Image Sharing and Shopping Series. Pinterest is  the stronger vehicle for brand association. PLEASE LIKE  MY FACEBOOK PAGE. MORE >>