Sherrilynne Starkie

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What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization. The post What’s your social media marketing budget?

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Marketing and communcations professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021.

Skills 259
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

Join me as I break down public relations’ crucial role in successful content marketing campaigns. The post Webinar: PR the missing ingredient in content marketing appeared first on Sherrilynne Starkie. I’ll be providing practical tips for great digital PR. Discover the essential elements of an integrated strategy that pays off.

Content 243
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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

Join me as I break down public relations’ crucial role in successful content marketing campaigns. The post Webinar: PR the missing ingredient in content marketing appeared first on Sherrilynne Starkie. I’ll be providing practical tips for great digital PR. Discover the essential elements of an integrated strategy that pays off.

Content 195
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Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Content Marketing Tips: 10 Tips and Tricks for Creating Content.

B2B 370