Sherrilynne Starkie

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Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Featured Headline Marketing Content marketing infographic Information graphics Source: Ambassador.

Hey recent PR graduate! Let’s chat

Sherrilynne Starkie

Both events provided unique experiences, and I got to meet marketing and communications professionals from around the world. Every year about this time, young graduates email me about PR internships and job opportunities. These messages often come with a request to meet up so they can ask me a few questions about my own career and get some advice.  Here’s the questions I usually get: How did you get a start in your career? As a young mother, I was part of a women returners’ group exploring career choices. But I couldn’t see myself in any of these jobs.  Is that you?

Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Copy length continues to be a point of discussion among content marketers. Should writers keep copy short?

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Mark Twain once said, “Rumours of my death have been greatly exaggerated”.  This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now.  Understand what’s expected. 

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Email marketing goes social

Sherrilynne Starkie

Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. The survey showed that fewer that one in five email marketers actually include social sharing buttons within their content.  Brands use social for PR. LinkedIn’s new share button .

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

The November 1st there are six diverse and interactive pre-conference workshops, and featuring top experts discussing a wide range of topics including career planning, internal and strategic communications, insights on the use of multimedia and all the dos and don’ts when it comes to connecting with the Québec market. Château Laurier, Ottawa, Canada. Photo credit: Wikipedia).

Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Related posts: Content marketing delivers sales leads. Coke is world’s No.

Infographic: Twitter facts

Sherrilynne Starkie

Content marketing is king. Email marketing goes social. What is Viral Marketing? Twitter is now truely mainstream; it’s not just for the cool kids anymore.  Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Related posts: Managing personal relationships online.

Five steps to viral video success

Sherrilynne Starkie

Featured Headline Marketing YouTube Content marketing preflight Viral video Virgin America Want your video to go viral, but not sure how?  Follow these five easy steps: 1. Make it entertaining. 2. Make it informative. 3. Make it funny. 4. Make it useful. 5. Make it like this… Related posts: Video: the Internet of you! Somebody that I used to know. YouTube introduces trends.

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PR generalists vs social media specialist?

Sherrilynne Starkie

Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing. Should Aspiring PR and Marketing Pros Major in Social Media? Featured Headline Social Media agency Communication Isle of Man Joe Thornley Marketing PR public relations Can PR agencies respond to the structural changes of social media? Related articles.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

Related posts: Analytics: what matters to content marketers? Featured Headline Marketing Social Media Internet marketing Marketing and Advertising newBrandAnalytics Sysomos In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. nBA Pulse Dashboard.

Bloggers important in PR

Sherrilynne Starkie

Email marketing goes social. Bloggers are increasingly important in public relations, according to a white paper published today by DWPub.  Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Daryl Willcox. Our survey results show an overwhelmingly positive response. 20% don’t have strong relationships.

Pinterest for business

Sherrilynne Starkie

Pinterest Board Ideas for Content Marketers. Pinterest is proving to be a great social network for businesses to connect with customers.  Here’s a stunning infographic that spells out all Pinterest’s benefits for business. Related posts : The social customer. Infographic: Twitter facts. Wikipedia rules the waves. Click here to start to receive my newsletter. Related articles.

The FT: content marketing lessons

Sherrilynne Starkie

The lessons for content marketers, and struggling news organizations in particular, are clear.  Featured Headline Media Content marketing Financial Times Newspaper Press Gazette Newspapers  struggling to find an online model that pays the bills might find a little light at the end of the tunnel, if they look towards The Financial Times (The FT). million people worldwide. FT.com has 4.5

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Debunking the myths of social media

Sherrilynne Starkie

Featured Headline Social Media Marketing and Advertising Ottawa RadiumOne There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services.  RadiumOne , an enterprise advertising platform that operates the Po.st

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Study shows social media drives sales

Sherrilynne Starkie

It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions. Featured Marketing Social Media agency AIR MILES consultant Facebook LoyaltyOne Ottawa Social networkThe Air Miles program logo in Canada since 2009. Photo credit: Wikipedia). In total, over 99,000 unique posts were analyzed.

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Advice for new PR grads

Sherrilynne Starkie

PR, communications and marketing graduates are pounding the pavement trying to land their first jobs. Actually, the job market is so tight that most of last year’s graduates have yet to land an appropriate full-time job. The problem is that competition for entry-level positions has never been tougher. Graduate Commencement 2010 (Photo credit: University of Denver). Share this.

Using word clouds in communications analysis

Sherrilynne Starkie

Featured Headline Marketing public relations Analysis Ottawa Social Media strategy Tag cloud WordleAccording to Wikipedia a word cloud is a visual representation for text data, typically used  to visualize free form text.  This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence. Do you use word clouds? 

Gartner: fake social media reviews

Sherrilynne Starkie

Many marketers have turned to paying for positive reviews with cash, coupons and promotions.” Gartner analysts said they expect a market of companies specializing in reputation defense versus reputation creation to emerge. Headline Marketing Social Media agency consultant fake reviews FTC Gartner Ottawa YelpPhoto credit: Wikipedia). Related posts: Users flee MySpace.

Analytics: what are you really learning?

Sherrilynne Starkie

Questions Social Media Marketing Analytics Can Answer. Featured Headline Marketing analytics Ottawa Social Analytics Social Capital Social Media Participants said they are tracking the numbers of visits, page views and referrals, but it mostly ends there. Most agreed that it’s pleasing to see those numbers go up, almost no one from the group made any further use of the data.

HMV’s Twitter nightmare

Sherrilynne Starkie

Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills.  One tweet read,  “Just overheard our Marketing Director (he’s staying, folks) ask, “How do I shut down the Twitter?” Lately, times haven’t been too good for HMV , the British multinational music retailer. hmvXFactor” (sic). Related articles.

New LinkedIn Endorsements

Sherrilynne Starkie

Email marketing goes social. LinkedIn, the professional social network, has recently introduced ‘endorsements’, a feature that makes it easier for people to recognize their connections’ skills and expertise. With just one click, a person can endorse a connections for a skill they’ve listed on their profile or recommend one they haven’t added yet. Related articles.

Somebody that I used to know

Sherrilynne Starkie

Full Circle Moment: Gotye Makes His Own Tribute To Fans’ Tributes To “Somebody” Featured Marketing Social Media YouTube Gotye Somebodies Somebody That I Used to Know YouTube Symphony OrchestraChances are you’ve heard Gotye ‘s song a time or two.  You might be aware of the hundreds of  amateur covers that have sprung up on YouTube.  link]. Related articles.

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Facebook mention: for celebrities only

Sherrilynne Starkie

Facebook Featured Headline Social Media Celebrity George Takei Marketing mention I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa. have this self-imposed rule because my own personal goal in social media is to make real connections with real people.

Are professional communicators normal?

Sherrilynne Starkie

This is a handy infographic that compares advertising, PR and marketing people against ‘normal’ people.  It looks at how we use social media mostly, but also at how we behave at office parties.  Content marketing is king. Featured Headline Marketing public relations Social Media infographic Internet marketing Marketing and AdvertisingAre you normal?

Facebook graph search and your privacy

Sherrilynne Starkie

Top 3 Challenges Facebook Graph Search Presents to Marketers. Facebook Graph Search is now live. Are you aware of the searchable content you post?  Public information will come up in search queries so if you have content on Facebook that you don’t want the world to see it’s time to button down your privacy settings. This infographic from the people at Marketo illustrates how Graph Search affects users and gives advice on customizing privacy settings for better control. How Facebook Graph Search Affects Your Privacy infographic by Marketo. Infographic: Twitter facts.

Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

How to use List.ly as a Marketing tool. Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader. All the profiles included are actually real people, not brands or companies. The  list is published through Listly which means a significant difference from past lists.  Ottawa's top tweeters for 2012. View more lists from Sherrilynne Starkie.

Successful social media marketing to moms | Sherrilynne Starkie

Sherrilynne Starkie

Social media in call centres

Sherrilynne Starkie

Content marketing delivers sales leads. Many companies are considering if and or how to integrate social media channels into call centre communications.  Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality. Social Media Week 2012 SP (Photo credit: Fora do Eixo).

Have we lost that loving feeling, Twitter?

Sherrilynne Starkie

Twitter was cool, and its potential as a marketing and communications channel for brands was glaringly obvious. Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). We started to fall in love about the time that Twitter showed up at SXSWi. It was engaging.

Content marketing delivers sales leads | Sherrilynne Starkie

Sherrilynne Starkie

Getting behind United Way Ottawa

Sherrilynne Starkie

United Way Ottawa really does make change happen.  I’ve been a supporter for a few years now, but this year I was delighted to accept role on the 2012-14 campaign cabinet to help out with marketing and communications. . Community support can change lives. This year United Way Ottawa’s fundraising target is $21 million.  Last year, donors contributed $16.8 million for charity.

IABC Canada: the big shift

Sherrilynne Starkie

The company, a Division of Ipsos, the world’s second largest market research firm, has offices in 25 countries and a staff of 700 research professionals. Darrell Bricker, CEO for Ipsos Global Public Affairs, opened the IABC Canada Business Communicators Summit in Ottawa last week with his keynote address: The Big Shift: understanding communications in New Canada. Social capital Ottawa.

Motives behind Lance Armstrong’s confession

Sherrilynne Starkie

Miles: What Marketers Can Learn From Lance Armstrong. What were Lance Armstrong ’s PR advisers trying to achieve with his recent confession to Oprah, given the maelstrom of negative media coverage that resulted. Granted, he certainly wasn’t the first-ever celebrity to turn to Oprah for absolution, but such appearances offer no guarantees. Lance Armstrong at the 2005 Tour de France. Jack R.

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The report reveals that among brand marketers, social spend in 2013 will increase substantially, but perhaps the budget is not being spent where impact would be the greatest. Related articles.

The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. Headline Marketing public relations Social Media Academy Award Ben Affleck Content marketing Facebook Oscar Twitter

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Facebook Pages are getting mobile friendly

Sherrilynne Starkie

Facebook Featured Headline Marketing Uncategorized mobileFacebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. There are 45 million businesses using Facebook pages to reach more than 1.5 billion people. Visitors to a page will be able to click on the tab to see more details.

Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

It provides insight for retailers and marketers seeking to understand how online consumers are approaching Pinterest and other social media outlets. Content marketing delivers sales leads. Pinterest is  the stronger vehicle for brand association. Related posts: Social media in call centres. We don’t discuss politics on Facebook, right? PLEASE LIKE  MY FACEBOOK PAGE.

February 17: This week in social media

Sherrilynne Starkie

100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. February 17: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Five Ottawa Facebook pages worth checking out. Ottawa’s Twitter top 20 for 2012. October’s most popular posts. Click here to start to receive my newsletter. PLEASE LIKE  MY FACEBOOK PAGE. Related articles. 17 essential social media guidelines to follow. How do you use lists? How Can Lists be a Utility for Your Blog? | via @listly.

Fireworks Factory: a new concept marketing conference

Sherrilynne Starkie

The intimate venue, Galiano Inn and Spa, and the small group of senior marketing professionals provided an opportunity to really get to know people through thoughtful discussions of our own experiences, both the wins and the epic fails. Featured Headline Marketing BC conference Fireworks Factory Galiano Island Fireworks Factory on Galiano Island. Twitter’s Biz Stone speaks.